BTS Topped KPop Idol Group Brand Reputation Rankings in November 2020

The Korean Business Research Institute has published the Top 100 KPop Idol Group Brand Reputation Rankings for November 2020.

Citing from Rekorea, “Brand reputation index is an index derived from big data brands and analyzed by consumer behavior which is classified into participation value, communication value, media value, and social value. Through brand reputation analysis, it is possible to find out who, where, how, how, why, and how to talk about a brand.”

KPop Idol Group Brand Reputation Rankings in November 2020

For the analysis, the institute has collected big data of 146.110.257 brands reputation of 100 Kpop idols from October 20 to November 20, 2020. Moreover, compared to the 124.739.251 brand big data of Kpop idols brand reputation in September, it increased by 17,13%.

As a result, BTS is still in the first position in KPop idol group brand reputation rankings for November 2020. The high ranking keyword analysis results associated with BTS are “BE, YouTube, and military service.” In addition to this, the words “comeback, comfort, and surpass” are the highest-ranking related terms. Additionally, in the ratio analysis, it has a positive ratio of 76.82%.

The Top 5 KPop Idol Group Brand Reputation Rankings

1. BTS

Brand Index: 16,858,121

Participation Index: 2,329,536

Media Index: 3,315,985

Communication Index: 5,997,538

Community Index: 5,215,062

Compared to the brand reputation index of 14.227.757 in October. As a result, it rose 18,49%.

2. TWICE

Brand Index: 6.969.127

Participation Index: 1,256,112

Media Index: 1,062,289

Communication Index: 3,155,225

Community Index: 1,495,501

Compared to the brand reputation index of 2.667.707 in October. As a result, it rose 161,24%.

3. NCT

Brand Index: 6,165,057

Participation Index: 549,096

Media Index: 980,577

Communication Index: 2,800,977

Community Index: 1,834,407

Compared to the brand reputation index of 8.520.046 in October. As a result, it fell 27,64%.

4. BLACKPINK

Brand Index: 5,484,057

Participation Index: 758,120

Media Index: 836,333

Communication Index: 2,596,277

Community Index: 1,293,553

Compared to the brand reputation index of 2.280.242 in October. As a result, it fell 55,34%.

5. IZ*ONE

Brand Index: 5,299,538

Participation Index: 979,968

Media Index: 446,044

Communication Index: 1,973,109

Community Index: 1,900,417

Compared to the brand reputation index of 2.662.017 in October. As a result, it rose 99,08%.

The Top 30 KPop Idol Group Brand Reputation Rankings

1. BTS

2. TWICE

3. NCT

4. BLACKPINK

5. IZ*ONE

6. SEVENTEEN

7. (G)I-DLE

8. SHINee

9. Oh My Girl

10. MAMAMOO

11. EXO

12. MOMOLAND

13. TXT

14. Weeekly

15. GFRIEND

16. ONF

17. STAYC

18. BTOB

19. MONSTA X

20. LOONA

21. WJSN

22. AB6IX

23. SECRET NUMBER

24. Red Velvet

25. Lovelyz

26. aespa

27. Bling Bling

28. The Boyz

29. ITZY

30. Super Junior

Check out the top 100 Kpop idol group brand reputation rankings for November 2020 below:

Is your favorite Kpop idol group on the list?

Source: 1

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