Kpop October Individual Boy Group Members Brand Reputation Rankings

The Korean Business Research Institute has published the Top 100 KPop Idols Brand Reputation Rankings for Individual KPop Boy Group in Korea for October 2020.

Citing from Rekorea, “The brand reputation index is an index derived from brand big data and analyzed by consumer behavior to classify it into participation value, communication value, media value, and social value. Through brand reputation analysis, it is possible to find out who, where, how, how, why, and how to talk about a brand.”

Moreover, the big data is analyzed to produce a brand performance index with consumer behavior with a classification of participation value, communication value, media value, and social value.

KPop October Individual KPop Boy Group Brand Reputation Rankings 2020

For the analysis, the institute has collected big data of 113,571,467 brands of 653 boy group members data from September 16 to October 16, 2020. Compared to the 101,924,285 big data of Kpop boy group personal brand reputation in September, it increases by 11.43%.

As a result of analyzing KPop brand reputation rankings for the October individual Kpop boy group member, BTS Jimin is still #1, followed by EXO Baekhyun on #2, and PENTAGON Hui on #3. Moreover, the BTS Jimin brand reputation position rank is already 22 months for now.

The search keywords related to the BTS Jimin brand, in the individual boy group’s brand reputation, are ‘congratulations, thanks, breakthrough, birthday, billboard, dynamite‘ were the highest keyword. In the ratio analysis, it was analyzed with a positive ratio of 68.50%.

Top 5 list of Individual Boy Group Members

BTS Jimin

Brand Index: 5,511,794

Participation Index: 1,315,647

Media Index: 528,873

Communication Index: 1,430,440

Community Index: 1,236,833

October’s brand index has decreased compared to the brand reputation index of 9,531,956 in September. As a result, it fell by 42.18 %.

EXO Baekhyun

Brand Index: 4,368,575

Participation Index: 463,725

Media Index: 1,116,389

Communication Index: 1,412,693

Community Index: 1,375,767

October’s brand index has decreased compared to the brand reputation index of 4,394,473 in September. As a result, it fell by 0.59%.

PENTAGON Hui

Brand Index: 3,862,218

Participation Index: 108,414

Media Index: 1,430,558

Communication Index: 1,131,356

Community Index: 1,191,890

October’s brand index has increased compared to the brand reputation index of 482,491 in September. As a result, it rose to 700.47%.

BTS Jungkook

Brand Index: 3,815,400

Participation Index: 843,478

Media Index: 1,140,852

Communication Index: 841,294

Community Index: 989,776

October’s brand index has decreased compared to the brand reputation index of 7,445,171 in September. As a result, it fell by 48.75%.

BTS V

Brand Index: 3,814,321

Participation Index: 1,021,978

Media Index: 1,147,197

Communication Index: 839,415

Community Index: 805,73

October’s brand index has decreased compared to the brand reputation index of 6,968,585 in September. As a result, it fell by 45.26%.

Top 30 Top KPop Brand Reputation for Individual Boy Group Members in October 2020

1. BTS Jimin
2. EXO Baekhyun
3. PENTAGON Hui
4. BTS Jungkook
5. BTS V
6. NCT Taeyong
7. BTS Suga
8. BTS Jin
9. EXO Kai
10. NCT Jaehyun
11. PENTAGON Wooseok
12. ASTRO Cha Eun Woo
13. PENTAGON Yan An
14. BTS RM
15. Super Junior Kim Heechul
16. BTS J-Hope
17. The Boyz Sunwoo
18. The Boyz Juyeon
19. BIGBANG G-Dragon
20. NCT Jungwoo
21. NCT Ten
22. BTOB Eunkwang
23. NU’EST Minhyun
24. The Boyz Hyunjae
25. NCT Mark
26. TXT Soobin
27. TXT Yeonjun
28. NCT Johnny
29. BTOB Changsub
30. NCT Doyoung

Is your bias on the list?

Source: Rekorea

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