KPOP4PLANET is redefining what it means to be a K-pop fan in today’s world. The climate movement, co-founded by Nurul Sarifah and Hyekyeong Kim, has been named to the National Geographic 33, a prestigious list recognizing individuals and groups shaping a better future for the planet. This milestone positions KPOP4PLANET as a true global climate force, driven by the collective power of fandom. Selected directly by National Geographic, Nurul Sarifah from KPOP4PLANET becomes the first Indonesian to be included in the list, alongside prominent figures. It’s further solidifying the movement’s global relevance.
KPOP4PLANET Emerges as a Global Climate Force: From K-pop Fan Community to Global Movement
What started as a digital platform in 2021 has rapidly evolved into a coordinated international effort. KPOP4PLANET mobilizes K-pop fans across borders to take meaningful climate action. This movement proves that fandom is far more than entertainment. It is influence.
To date, KPOP4PLANET has engaged over 85,000 participants from more than 80 countries. Its growing impact has earned global recognition, including being named among BBC’s 100 Women in 2023 and The Independent’s 100 Climate Leaders in 2024.
Hyekyeong Kim, Director of KPOP4PLANET, emphasized the urgency and strength behind the movement.
“I am grateful for the recognition of K-pop fans’ achievements in transforming corporations and governments for climate justice. The creative solidarity of fans shows how urgent the worsening climate crisis is. Therefore, we will continue to dedicate ourselves as a platform to mobilize that energy.”
Hyekyeong Kim, Director of KPOP4PLANET.
KPOP4PLANET Campaigns Driving Real Change
KPOP4PLANET’s influence is best seen through its high-impact campaigns. One of the most notable is the “Hyundai, Drop Coal” initiative,. The initiative successfully pushed Hyundai Motor to cancel an aluminum sourcing agreement tied to coal-powered production in Indonesia.
Another major initiative, “K-pop Carbon Hunters,” focuses on transitioning K-pop concerts toward renewable energy. This initiative addresses the environmental footprint of the global entertainment industry.
National Geographic described KPOP4PLANET as a persistent movement led by passionate K-pop fans who are actively driving climate progress and holding corporations accountable.
Nurul Sarifah, founder of KPOP4PLANET and a leading voice behind these campaigns, stated:
“This award proves that K-pop fans never stop fighting for their future against the worsening climate crisis. Fans have successfully pressured major companies like Hyundai to stop using coal.”
Nurul Sarifah, founder of KPOP4PLANET.
Expanding Pressure: Financial Institutions Under Scrutiny
Beyond corporate campaigns, KPOP4PLANET is now targeting financial institutions. The group is urging Hana Bank to stop funding coal-powered nickel projects on Obi Island, Indonesia—projects linked to significant environmental and social risks.
According to Market Forces, Hana Bank has financed approximately USD 84 million to the Harita Group as of 2023. The group is currently developing coal-fired power plants with a capacity of 1.6 GW, with plans to expand beyond 4 GW.
KPOP4PLANETtogether with 12 Indonesian K-pop fan communities, representing 280,000 supporters, under the “Hana, Bring K-pop Not Coal” campaign. As a result, they pressured the bank to honor its 2021 pledge to phase out coal financing.
The campaign has gained additional traction as fans directly challenge the bank’s use of K-pop stars like G-Dragon and An Yu-jin as brand ambassadors, highlighting a disconnect between branding and environmental responsibility.
Leading the campaign, Nurul emphasized the growing pressure from fans:
“Fans are demanding that Hana Bank stop financing coal-fired power plants in countries like Indonesia, which harm the environment and local communities. If Hana Bank wants to sustain its business, they must listen to us as future customers and stop funding Harita.”
Nurul Sarifah, founder of KPOP4PLANET.
The Future of Climate Activism
The inclusion of KPOP4PLANET in the National Geographic 33 reflects a broader evolution in climate leadership. Today, movements led by communities—especially K-pop fans—are recognized as powerful agents of change alongside scientists, artists, and policymakers.
By combining digital culture, grassroots organizing, and strategic advocacy, KPOP4PLANET has built a model for modern activism—one that is scalable, global, and deeply participatory.
As the climate crisis intensifies, KPOP4PLANET stands as proof that a K-pop fan community can become a formidable global climate force, shaping corporate decisions and influencing the future of the planet.
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