Not everyone managed to rise again after facing unexpected challenges and hardships. However, LE SSERAFIM remains strong, showcasing their vocals in a magnificent performance at 2024 SBS Gayo Daejeon, even after the recent Coachella controversy. Still, more accusations emerged that this so-called improvement is merely more media play. After all, the group has reportedly been the favorite princesses of their parent label, HYBE and Chairman Bang Si Hyuk. But was it, really? Join us in a deeper discussion below.
LE SSERAFIM Vocals at 2024 SBS Gayo Daejeon Reportedly Improved Since Coachella
Winners are not just those who came out triumphant. Instead, it is those who are able to get up and fight even after suffering from repeated falls and failures.
Members of Kpop 4th generation princess, LE SSERAFIM, have shown the incredible strength and mentality of a winner after facing multiple backlashes, especially when the dispute between their parent label HYBE and ADOR CEO Min Heejin had just entered the second phase.
At the recent 2024 SBS Gayo Daejeon, 5 members of LE SSERAFIM rose up on stage and showcased their vocals and incredible performances of their viral songs “Easy” and “Smart.”
Following this performance, Korean media outlet TV Report posted an article on July 22, praising LE SSERAFIM members’ vocals as having massively improved since their Coachella stage. Further in the report, the media also cited various comments from fans with more praise and encouragement.
“LE SSERAFIM garnered attention for their improved live performance skills during their stage at the ‘2024 SBS Gayo Daejeon Summer.’”
TV Report.
REAL Improvement or HYBE’s Media Play After Coachella Stage Issue?
Following these circulated reports, Korean netizens started commenting on online community forums. While some believed that LE SSERAFIM members’ vocals have indeed shown slight improvements compared to their Coachella stage, others simply believed that it was just another media play from HYBE.
![Alleged HYBE’s media play. | TheQoo](https://www.kpoppost.com/wp-content/uploads/2024/07/le-sserafim-gayo-daejeon-2024-IMAGE-1.jpg)
Since the start of the HYBE vs ADOR dispute, the public has been paying attention to how HYBE treated LE SSERAFIM as their favorite child, compared to NewJeans. Some even said LE SSERAFIM is Bang Si Hyuk’s real daughter while NewJeans are his step-children.
Therefore, when LE SSERAFIM encounters issues, HYBE would quickly step in and make it disappear immediately. For example, when the group previously encountered a plagiarism issue with “EASY,” it disappeared without a clear ending.
Unfortunately, the latest vocals controversy at the LE SSERAFIM Coachella stage was not as easy to dismiss. Therefore, HYBE is now reportedly working as hard as possible to improve the group’s image.
Hence, comments started pouring on the fact that nobody was praising LE SSERAFIM vocals at 2024 SBS Gayo Daejeon. Some also expressed their frustration that HYBE is working so hard to shift the public’s opinions and did nothing for NewJeans’ latest plagiarism accusations.
Fans’ Comments on Online Communities
![Fans’ comments. | TheQoo](https://www.kpoppost.com/wp-content/uploads/2024/07/le-sserafim-gayo-daejeon-2024-IMAGE-2.jpg)
- “Here we go with the media play again.”
- “Classic media manipulation.”
- “It’s like the company is sabotaging them, seriously.”
- “I saw in the company chat that their skills have improved, and now there’s an article about it already? That’s impressive.”
- “Why is HYBE doing this…”
- “Why do they have to bring up the Coachella incident in such detail and drag the kids through the mud again?”
- “Sounds the same to me…”
- “I think they did well, no sarcasm intended. Why are some people so upset about them getting praise?”
- “You mean they were worse than this before? This is terrible. I’m shocked.”
- “I truly think the hate is unnecessary. Rooting for LE SSERAFIM.”
- “I don’t really hear any improvements… But maybe the sound system sucks.”
- “Yeah, OK. I hope they can nail the encores better with their comeback.”
- “It’s not like they can become amazing singers in a few months, starting from rock bottom. People saying this is good mean it’s better than before. I don’t think it’s ‘Wow, amazing’ material, though. That’s exaggerated. Also… it’s not impressive for singers to sing live. It’s their job.”
- “We can’t ‘just support them’ because they have one job and they’re failing it, LOL. They’re the reason singers who can’t sing get to debut.”
Others are Still Rooting For LE SSERAFIM, Praising Their Progress at 2024 SBS Gayo Daejeon
At the same time, international fans are still rooting for LE SSERAFIM members and their progress after listening to their vocals at 2024 SBS Gayo Daejeon. Comments are pouring on YouTube, rooting for the group and wishing that they will continue rising again in the future.
![Fans rooting for LE SSERAFIM. | @tangy24 on YouTube](https://www.kpoppost.com/wp-content/uploads/2024/07/le-sserafim-gayo-daejeon-2024-IMAGE-3.jpg)
Finally, what about you? What do you think about LE SSERAFIM vocals at 2024 SBS Gayo Daejeon, and were they better than the previous Coachella stage? Please share your opinions in the comments below.
Source: TV Report, TheQoo 1, TheQoo 2.
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