March 2021 KPop Girl Group Popularity & Brand Reputation Rankings

On March 14, The Korean Business Research Institute has published the most popular Kpop girl group in March 2021 Top 50 KPop Girl Group Popularity and Brand Reputation Rankings. As a result, BLACKPINK took the first spot, followed by Brave Girls on the second spot, and IZ*ONE on the third spot.

Most Popular KPop Girl Group and Their Brand Reputation Rankings in March 2021

For the analysis, the Korea Institute of Corporate Reputation has collected 30,836,297 big data of the K-pop girl group from February 14 to March 14, 2021. Moreover, compared to the 38,382,504 brand big data in February, it decreased by 19.66%.

On the top five of the rank, BLACKPINK remains in the first spot. Then, in the second spot is Brave Girls. The group is newly included in brand reputation analysis. Further, IZ*ONE is in the third spot, followed by (G)I-DLE in the fourth spot, and MAMAMOO in the fifth spot.

Furthermore, high ranking keywords related to BLACKPINK are “Rosé,” “On The Ground,” and “Solo.” In addition to this, the words “strong,” “release,” and “comeback” are the highest-ranking related terms. Additionally, on positive-negative analysis, the Kpop girl group’s has a positive reaction of 76.50%.

Top 5 KPop Girl Group Brand Reputation Rankings

1. BLACKPINK

Brand Participation Index: 426,808

Media Index: 979,048

Communication Index: 1,138,714

Community Index: 1,128,190

Brand Reputation Index: 3,672,760

It fell by 22.30% compared to the brand reputation index of 4,727,078 in February.

2. Brave Girls

Brand Participation Index: 950,956

Media Index: 169,920

Communication Index: 1,277,679

Community Index: 1,157,658

Brand Reputation Index: 3,556,213

3. IZ*ONE

Brand Participation Index: 568,072

Media Index: 497,614

Communication Index: 773,982

Community Index: 808,372

Brand Reputation Index: 2,648,040.

It fell by 2.90% compared to the brand reputation index of 2,727,092 in February.

4. (G)I-DLE

Brand Participation Index: 436,016

Media Index: 547,520

Communication Index: 781,909

Community Index: 741,914

Brand Reputation Index: 2,507,360

It fell by 29.07% compared to the brand reputation index of 3,535,118 in February.

5. MAMAMOO

Brand Participation Index: 116,620

Media Index: 200,681

Communication Index: 766,960

Community Index: 811,847

Brand Reputation Index: 1,896,108

It fell by 41.30% compared to the brand reputation index of 3,230,068 in February.

Top 50 KPop Girl Group Brand Reputation Rankings

1. BLACKPINK

2. Brave Girls

3. IZ*ONE

4. (G)I-DLE

5. MAMAMOO

6. TWICE

7. Red Velvet

8. Oh My Girl

9. GFRIEND

10. Girls’ Generation

11. Dreamcatcher

12. LOONA

13. ITZY

14. aespa

15. Apink

16. Lovelyz

17. Weeekly

18. WJSN

19. TRI.BE

20. EXID

21. MOMOLAND

22. PIXY

23. Rocket Punch

24. LABOUM

25. fromis_9

26. STAYC

27. APRIL

28. Girl’s Day

29. ELRIS

30. Weki Meki

31. Cignature

32. Woo!ah!

33. Stellar

34. Cherry Bullet

35. NATURE

36. Camilla

37. After School

38. CLC

39. LADIES’ CODE

40. DIA

41. Berry Good

42. f(x)

43. BESTie

44. Purple Kiss

45. Brown Eyed Girls

46. Hello Venus

47. Pristin

48. TWEETY

49. GsA (Girls’ Alert)

50. MAJORS

Is your favorite Kpop girl group on the list?

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