G-Dragon, Jang Won Young, and Jennie dominated the top individual Kpop idol brand reputation rankings for March 2025. Who else secured their spots in this month’s popularity rankings? Read on and find this month’s most popular individual male and female idols!
G-Dragon Tops the Individual Kpop Idol Brand Reputation Rankings in March 2025
The Korean Business Institute collected 150,404,487 pieces of brand big data from 1,730 individual Kpop idol brands from February 25 to March 25, 2025. However, compared to 125,141,674 pieces of big data on individual Kpop idol brands in February, it increased by 20.19%.
Further, the institute analyzed the brand reputation index by conducting consumer behavior analysis to get the idols’ brand reputation index. This analysis measured individual idol brands’ participation, media, communication, and community indexes. Based on the latest brand reputation index of the idols, the institute established the individual Kpop idol brand reputation rankings for March 2025.
Accordingly, BIGBANG G-Dragon, IVE Jang Won Young, BLACKPINK Jennie, BLACKPINK Rosé, and aespa Karina dominated the individual Kpop idol brand reputation rankings for March 2025.
Check out the top 30 individual Kpop idols from January to March 2025 below.
TOP 5
1. BIGBANG G-Dragon
G-Dragon from BIGBANG, who recently hosted his first solo talk show, “Good Day,” and gearing up for his solo world tour “Übermensch” this year, ranked first in individual Kpop idol brand rankings.
The singer gained an impressive brand reputation index. His brand reputation index increased significantly by 67.81%. It rose from 4,218,541 in February to 7,078,959 in March. Here is the breakdown:
- Participation Index: 1,547,364
- Media Index: 1,696,220
- Communication Index: 1,590,160
- Community Index: 2,245,215
In link analysis, the institute found “release,” “solid,” and “exhibit” as his popular related terms. Moreover, in the singer’s keyword analysis, they found “TOO BAD,” “world tour,” and “Übermensch.” In addition, G-Dragon earned a positive score of 91.89% in positivity-negativity analysis.
2. IVE Jang Won Young
Jang Won Young of IVE, “MZ wannabe icon,” took second place in this month’s individual Kpop idol rankings. Her brand reputation index fell by 31.66%, decreasing from 8,720,413 in February to 5,959,953 in March. Here’s the breakdown from her latest brand reputation index:
- Participation Index: 903,828
- Media Index: 946,292
- Communication Index: 1,839,213
- Community Index: 2,270,620
3. BLACKPINK Jennie
Jennie of BLACKPINK, who successfully conducted the “Ruby” celebration concert in Paris for her new solo album and “The Ruby Experience” concert in Seoul,” maintained her position in third place. However, her brand reputation index fell slightly by 2.70% this month, from 6,041,269 in February to 5,878,107 in March. Here is the breakdown:
- Participation Index: 942,850
- Media Index: 1,053,149
- Communication Index: 1,424,762
- Community Index: 2,457,346
4. BLACKPINK Rosé
Rosé of BLACKPINK, who recently left KOMCA membership to US publishers, fell to fourth place. The “APT” singer’s brand reputation index dropped by 23.91%, decreasing from 6,414,396 in February to 4,880,783 in March, with the following indexes:
- Participation Index: 352,288
- Media Index: 432,630
- Communication Index: 1,590,700
- Community Index: 2,505,165
5. aespa Karina
The leader of Kpop girl group aespa, Karina, who recently featured in G-Dragon’s latest music video, “TOO BAD,”rounded out the top five. The idol’s brand reputation index saw a 7.21% decline, falling from 4,791,612 in February to 4,446,052 in March. Here is the breakdown:
- Participation Index: 852,816
- Media Index: 862,720
- Communication Index: 1,293,114
- Community Index: 1,437,403
TOP 100
- BIGBANG G-Dragon
- IVE Jang Won
- BLACKPINK Jennie
- BLACKPINK Rosé
- aespa Karina
- ASTRO Cha Eun Woo
- BTS Jimin
- BTS Jungkook
- BTS J-Hope
- BTS Jin
- IVE An Yu Jin
- BLACKPINK Jisoo
- BTS V
- BLACKPINK Lisa
- aespa Winter
- Wanna One and NU’EST Hwang Minhyun
- BTS RM
- Wanna One Kang Daniel
- IVE Rei
- SHINee Key
- THE BOYZ Juyeon
- Red Velvet Yeri
- Red Velvet Seulgi
- Red Velvet Wendy
- SEVENTEEN Hoshi
- IVE Gaeul
- Red Velvet Joy
- BTS Suga
- Red Velvet Yeri
- Super Junior Heechul
- THE BOYZ Hyunjae
- Girls’ Generation Taeyeon
- SEVENTEEN Jun
- SEVENTEEN Wonwoo
- IVE Liz
- THE BOYZ Sunwoo
- SEVENTEEN Mingyu
- TWICE Nayeon
- TWICE Dahyun
- RIIZE Wonbin
- Oh My Girl Mimi
- Cignature Jee Won
- SEVENTEEN Jeonghan
- LE SSERAFIM Kim Chaewon
- ITZY Yuna
- Oh My Girl Arin
- EXO Baekhyun
- MAMAMOO Hwasa
- TWICE Mina
- IVE Leeseo
- Super Junior Choi Siwon
- SHINee Minho
- Kiss of Life Natty
- BigBang Taeyang
- SHINee Taemin
- Super Junior Kyuhyun
- SEVENTEEN Woozi
- Oh My Girl Hyojeong
- Oh My Girl YooA
- aespa Giselle
- LE SSERAFIM Sakura
- Hearts2Hearts Ian
- SEVENTEEN Seungkwan
- SEVENTEEN DK
- aespa Ningning
- NCT Mark
- Apink Jeong Eun Ji
- TWICE Jihyo
- Girl’s Day Hyeri
- (G)I-DLE Miyeon
- GOT7 Jinyoung
- EXO Kai
- FIFTY FIFTY Moon Chanelle
- LE SSERAFIM Hong Eun Chae
- TWICE Chaeyoung
- BIGBANG Daesung
- LE SSERAFIM Kazuha
- SHINee Onew
- NCT Jaehyun
- RIIZE Sohee
- TWICE Jeongyeon
- ATEEZ SAN
- TVXQ Yunho
- NCT Doyoung
- TWICE Momo
- MAMAMOO Solar
- Wanna One Park Ji Hoon
- Wanna One Ong Seong Wu
- Wanna One Kim Jae Hwan
- ENHYPEN Sunghoon
- RIIZE Sungchan
- Hearts2Hearts Carmen
- ITZY Ryujin
- TVXQ Changmin
- Hearts2Hearts Jiwoo
- FIFTY FIFTY Yewon
- Highlight Yoon Doojoon
- ZEROBASEONE Sung Han Bin
- TWS Shinyu
- BABYMONSTER Asa
Are your favorite Kpop idols included in this month’s top 100 list? Let us know in the comments. You can explore other Kpop brand popularity rankings for March 2025 here!
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Source: Brikorea
