Actors Kim Hye Soo, Son Suk Ku, and Lee Byung Hun led this month’s Korean movie star rankings. Discover other actors and actresses who made headlines in the past month and reached the top 100 Korean movie star brand reputation rankings for March 2025 below!
Kim Hye Soo Tops March 2025 Korean Movie Star Brand Reputation Rankings
From February 18 to March 18, 2025, the Korean Business Research Institute extracted 145,736,168 brand big data of 100 Korean movie stars that made waves. Compared to 161,871,246 movie star brand big data in February, the number decreased by 9.97%.
Furthermore, the institute analyzed consumer behavior using the latest brand big data to obtain the stars’ brand value. In this analysis, they analyzed the participation, media, communication, and community indexes. After they attained the brand values, they established the brand reputation rankings for March 2025.
According to the results, Kim Hye Soo, Son Suk Ku, Lee Byung Hun, Choi Woo Shik, and Jung Hae In secured their positions in the top 5 movie star rankings this month.
Find the top 25 Korean movie stars in January, February, and March 2025 below.
TOP 5
1. Kim Hye Soo
Actress Kim Hye Soo ranked first in Korean movie star brand rankings for March 2025. The actress captivated fans with her stunning performance as a bold journalist uncovering cold cases in “Unmasked,” also known as “Trigger.” Moreover, she will reprise her role as detective Cha Su Hyeon in “The Second Signal,” the sequel to the popular K-drama “Signal.”
Additionally, Kim Hye Soo recently captivated the audience with her bold red dress at the Fred 2025 Monsieur Fred Idéal Light High Jewelry event, further increasing her popularity and gaining an impressive brand value of 3,886,915, with the following breakdown:
- Participation Index: 493,045
- Media Index: 683,745
- Communication Index: 1,291,785
- Community Index: 1,418,340
In Kim Hye Soo’s link analysis, the institute identified “beautiful,” “dignified,” and “intense” as the most popular terms related to the actress. Moreover, the institute found “Signal,” “Trigger,” and “Red” as her popular keywords. In the positivity-negativity analysis, the actress achieved a positive score of 86.59%.
2. Son Suk Ku
Actor Son Suk Ku, who is set to return to the small screen with “Heavenly Ever After,” secured the second position on the list. Before his new drama release, the actor recently featured on the cooking variety show “Chef & My Fridge,”boosting his brand value to 3,842,892. Here is the breakdown:
- Participation Index: 472,169
- Media Index: 725,457
- Communication Index: 1,162,579
- Community Index: 1,482,687
3. Lee Byung Hun
Actor Lee Byung Hun held onto the third position. His most awaited new movie, “The Match,” is set to finally release on March 26, increasing excitement among Kmovie lovers. Compared to February’s brand value of 3,426,431, the actor’s brand value increased to 3,717,325, with the following breakdown:
- Participation Index: 451,763
- Media Index: 663,371
- Communication Index: 1,180,122
- Community Index: 1,422,070
4. Choi Woo Shik
Actor Choi Woo Shik, who captivated viewers with his latest performance in “Melo Movie,” secured the fourth position with a brand value of 3,389,174. Following the conclusion of the series, the actor is gearing up for another new rom-com, “Would You Marry Me,” alongside Jung So Min. Here’s the breakdown of his latest brand value:
- Participation Index: 818,148
- Media Index: 986,727
- Communication Index: 859,000
- Community Index: 725,299
5. Jung Hae In
Actor Jung Hae In, recently featured in G-Dragon’s “Good Day” and Jung Yonghwa’s “LP Room,” rounded out the top five movie stars this month. Although his position dropped from second to fifth, he achieved a brand value of 3,141,277, with the following breakdown:
- Participation Index: 944,339
- Media Index: 383,077
- Communication Index: 912,237
- Community Index: 901,625
TOP 100
- Kim Hye Soo
- Son Suk Ku
- Lee Byung Hun
- Choi Woo Shik
- Jung Hae In
- Lee Joon Hyuk
- Park Bo Young
- Lee Jung Jae
- Go Yoon Jung
- Jin Ki Joo
- Kim Ok Vin
- Ma Dong Seok
- Im Si Wan
- Song Joong Ki
- Hyun Bong Sik
- Kim Nam Gil
- Kwon Sang Woo
- Lee Yi Kyung
- Song Ji Hyo
- Lee Je Hoon
- Ha Jung Woo
- Shim Eun Kyung
- Lee Sun Bin
- Jung Joon Ho
- Go Kyung Pyo
- Gong Yoo
- Park Ha Sun
- Hwang Jung Min
- Huh Joon Ho
- Park Seo Joon
- Lee Kwang Soo
- Kim Sung Ryung
- Chae Soo Bin
- Hyun Bin
- Gong Hyo Jin
- Kim Da Mi
- Lee Jong Suk
- Go Soo
- Jung So Min
- Sung Dong Il
- Jung Woo
- Cha Seung Won
- Gong Myung
- Yoo Hae Jin
- Jo Jeong Seok
- Lee Jin Wook
- Kim Si Eun
- Kim Woo Bin
- Hwang Woo Seul Hye
- Lee Seo Jin
- Song Ha Yoon
- Cho Seung Woo
- Kim Sun Young
- Kim Sung Kyun
- Kim Tae Ri
- Kim Mu Yeol
- Jang Hyuk
- Byun Yo Han
- Lee Dong Wook
- Song Seung Heon
- Kang Ha Neul
- Song Kang Ho
- Jang Dong Gun
- Jo In Sung
- Han Hyo Joo
- Han Suk Kyu
- Youn Yuh Jung
- Jin Seon Kyu
- Moon Chae Won
- Kim Dong Wook
- Jeon Yeo Been
- Lee Hee Joon
- Jang Dong Yoon
- Chun Woo Hee
- Lee Soo Kyung
- Kim Yoon Seok
- Bae Doona
- Yoon Kyung Ho
- Lee Dong Hwi
- Lee Hak Joo
- Cha Tae Hyun
- Wi Ha Joon
- Ra Mi Ran
- Uhm Jung Hwa
- So Ji Sub
- Um Tae Goo
- Soo Ae
- Lee Joo Young
- Moon So Ri
- Lee Sang Hee
- Kim Kap Soo
- Cho Jin Woong
- Hae Il Park
- Cho Yeo Jeong
- Park Ji Hwan
- Yeo Jin Goo
- Cho Yi Hyun
- Ryu Seung Ryong
- Kim Young Kwang
- Jung Da Bin
Are your favorite Korean actors included in this month’s top 100 list? Please let us know in the comments below. You can also explore other Korean brand popularity rankings for March 2025 here!
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Source: Brikorea
