G-Dragon from BIGBANG, Cha Eun Woo from ASTRO, and Jin from BTS are this month’s most popular Kpop male idols. Check out who made it into the top 100 individual Kpop boy group member brand reputation rankings for March 2025.
March 2025 Individual Kpop Boy Group Member Brand Reputation Rankings
From February 15 to March 15, 2025, the Korean Business Research Institute collected 76,924,994 brand big data points from 755 boy group members. The number slightly increased by 1.22% from 76,000,131 brand big data points collected in February. Further, the institute conducted a consumer behavior analysis using the latest brand big data. They calculated the brand participation, media, communication, and community indexes and measured the members’ brand reputation index. Then, they sorted the brand reputation index for March’s Kpop boy group member brand reputation rankings.
As a result, G-Dragon of BIGBANG, Cha Eun Woo of ASTRO, and Jin, Jimin, and Jungkook of BTS secured the top five spots on this month’s Kpop boy group member brand reputation rankings. See below for the top 30 Kpop boy group members from January to March 2025.
TOP 5
1. BIGBANG G-Dragon
G-Dragon, who recently made a long-awaited comeback after 12 years with his first studio album, “Übermensch,” ranked first. The King of Kpop achieved a brand reputation index of 7,939,171, with the following breakdown:
- Participation Index: 2,989,773
- Media Index: 1,623,686
- Communication Index: 1,585,572
- Community Index: 1,740,139
Compared to his February brand reputation index of 5,656,160, it increased by 40.36%. In link analysis, the institute found “unrivaled,” “powerful,” and “exhibition,” to be the most related terms to the singer. Moreover, in keyword analysis, the singer’s most popular keywords were “Too Bad,” “Good Day,” and “Übermensch.” Additionally, in positivity-negativity analysis, G-Dragon gained a 91.08%
2. ASTRO Cha Eun Woo
Idol actor Cha Eun Woo, who stunned fans with his visuals in Chaumet’s pictorial promotion alongside Kpop star IU, fell in second place. His brand reputation index slightly dropped by 3.99% this month. It decreased from 6,031,598 in February to 5,791,145 in March, with the following breakdown:
- Participation Index: 1,470,986
- Media Index: 1,338,534
- Communication Index: 1,211,365
- Community Index: 1,770,260
3. BTS Jin
BTS Jin, who captivated fans with his first-ever acting role in a new Jin Ramen commercial, rose to third place. This month, his brand reputation index saw a 27.13 increase, rising from 2,667,174 in February to 3,391,342 in March. The breakdown of his latest brand reputation index is as follows:
- Participation Index: 229,361
- Media Index: 228,549
- Communication Index: 1,046,219
- Community Index: 1,887,213
4. BTS Jimin
Jimin from BTS, who has become the longest-charting Kpop soloist with his solo song “WHO” for 32 weeks on the Billboard Hot 100, surpassing PSY’s previous achievement, rose to fourth place. His brand reputation index increased by 14.58 percent, rising from 2,735,387 in February to 3,134,076 in March. Here’s the breakdown:
- Participation Index: 266,820
- Media Index: 265,686
- Communication Index: 1,264,803
- Community Index: 1,336,767
5. BTS Jungkook
[NOTICE] Jung Kook ‘GOLDEN : The Moments’ in NYC Exhibition Ticketing Information
— BTS_official (@bts_bighit) February 25, 2025Dates: April 11 ~ May 11
Location: 30 Wall St, New York, NY 10005, USA
Ticket Open: March 4, 1PM (ET)
*Further details on ticket reservations will be announced soon.#JungKook #정국… pic.twitter.com/jhypxq63Ls
Jungkook from BTS, whose solo exhibition “Golden: The Moments in New York City” sold out its first slot in just 10 minutes, rounded out the top five Kpop boy group members this month. The singer’s brand reputation rankings rose significantly by 30.27%, increasing from 2,183,565 in February to 2,844,561 in March, with the following breakdown:
- Participation Index: 162,873
- Media Index: 166,057
- Communication Index: 1,242,626
- Community Index: 1,273,005
TOP 100
- BIGBANG G-Dragon
- ASTRO Cha Eun Woo
- BTS Jin
- BTS Jimin
- BTS Jungkook
- BTS V
- Wanna One / NU’EST Hwang Minhyun
- RIIZE Wonbin
- Wanna One Kang Daniel
- BTS J-Hope
- Wanna One Park Ji Hoon
- Super Junior Heechul
- SHINee Key
- EXO Baekhyun
- BTS RM
- BIGBANG Daesung
- NCT Doyoung
- BTS Suga
- Super Junior Kyuhyun
- SHINee Taemin
- ATEEZ San
- SHINee Minho
- THE BOYZ Juyeon
- BIGBANG Taeyang
- RIIZE Sohee
- SEVENTEEN Mingyu
- Wanna One Ong Seong Wu
- NCT Jaehyun
- Super Junior Choi Siwon
- THE BOYZ Hyunjae
- SEVENTEEN Jeonghan
- SEVENTEEN Hoshi
- Wanna One Kim Jae Hwan
- SHINee Onew
- SEVENTEEN Woozi
- SEVENTEEN Jun
- SEVENTEEN Wonwoo
- RIIZE Sungchan
- Highlight Yoon Doojoon
- TVXQ Changmin
- THE BOYZ Sunwoo
- SEVENTEEN Seungkwan
- EXO Kai
- GOT7 Jinyoung
- TVXQ Yunho
- SEVENTEEN DK
- ZEROBASEONE Sung Han Bin
- ENHYPEN Sunghoon
- TWS Shinyu
- NCT Mark
- RIIZE Eunseok
- Highlight Yang Yoseob
- Wanna One Bae Jin Young
- WINNER Kang Seung Yoon
- BTOB Lee Min Hyuk
- WINNER Kim Jinwoo
- TWS Dohoon
- THE BOYZ Younghoon
- BTOB Lee Changsub
- SEVENTEEN S.Coups
- BTOB Im Hyunsik
- RIIZE Anton
- ENHYPEN Jungwon
- NCT Sion
- TXT Yeonjun
- SEVENTEEN Joshua
- RIIZE Shotaro
- Stray Kids Hyunjin
- Shinhwa Kim Dong Wan
- MONSTA X Minhyuk
- TXT Subin
- THE BOYZ Q
- NCT Ryo
- Wanna One / AB6IX Lee Dae Hwi
- NCT Yushi
- ENHYPEN Sunno
- NCT Riku
- SEVENTEEN Dino
- Highlight Lee Gikwang
- ZEROBASEONE Kim Ji Woong
- NCT Jungwoo
- TXT Beomgyu
- SEVENTEEN Vernon
- NCT Jaehee
- Wanna One Yoon Ji Sung
- ATEEZ Wooyoung
- BTOB Seo Eunkwang
- ENHYPEN Jay
- P1Harmony Keeho
- Wanna One Lai Guanlin
- NCT Sakuya
- Infinite Kim Sungkyu
- ZEROBASEONE Han Yu Jin
- ATEEZ Hong Joong
- Wanna One Park Woo Jin
- Stray Kids Felix
- ZEROBASEONE Zhang Hao
- TXT Taehyun
- SEVENTEEN THE8
- THE BOYZ Eric
Is your favorite Kpop boy group member on the list? Please share with us in the comments. Also, check out other Kpop brand reputation rankings for March 2025 here!
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Source: Brikorea
