The latest brand reputation rankings for female Kpop idols are out! Jang Won Young of IVE, Jennie of BLACKPINK, and Karina of aespa secured the top three spots on this month’s rankings. Check out the complete list of the top 100 individual Kpop girl group member brand reputation rankings for March 2025 below.
March 2025 Individual Kpop Girl Group Member Brand Reputation Rankings
From February 16 to March 16, the Korean Business Research Institute collected 116,706,521 brand big data points from 725 girl group members. The number decreased by 12.30% from 133,076,312 brand big data points collected in February.
The institute used the latest brand big data to analyze consumer behavior. This analysis measured the individual Kpop girl group member brands’ participation, media, communication, and community indexes to determine the brand reputation index. From the results, they established the brand reputation rankings for March 2025.
Accordingly, IVE Jang Won Young, BLACKPINK Jennie, aespa Karina, BLACKPINK Rosé, and IVE An Yu Jin dominated the top five spots in this month’s brand reputation rankings for Kpop girl group members. Find below the 30 most popular Kpop female idols from January to March 2025.
TOP 5
1. IVE Jang Won Young
Jang Won Young of IVE, who captivated many eyes during the Miu Miu Fall/Winter 2025 fashion show in Paris, remained in the first spot of Kpop girl group member rankings. Despite leading the list, the ambassador of Miu Miu’s brand value decreased by 18.27%, declining from 13,495,463 in February to 11,029,929, with the following breakdown:
- Participation Index: 3,767,956
- Media Index: 2,451,451
- Communication Index: 1,885,280
- Community Index: 2,925,242
In the link analysis, the female idol’s popular related terms were “shining,” “lovely,” and “cute.” Further, in keyword analysis, her most popular keywords were “Lucky Vicky,” “advertising model,” and “the words of the Buddha of the First Reform.” In addition, in the positivity-negativity analysis, she gained a positive score of 93.21%.
2. BLACKPINK Jennie
Climbing to the second spot was Jennie from BLACKPINK, who recently released her first solo studio album, “Ruby,”and performed a solo concert, “The Ruby Experience.” The brand value of the female idol impressively increased by 21.74%, rising from 7,221,049 in February to 8,790,827 in March, with the following breakdown:
- Participation Index: 1,116,103
- Media Index: 1,065,793
- Communication Index: 1,988,302
- Community Index: 4,620,629
3. aespa Karina
Karina of aespa, who now stuns with bold short hair, remained in third place this month. However, her brand value fell by 10.38%, declining from 7,692,304 in February to 6,894,052 in March. Here is the breakdown:
- Participation Index: 2,042,975
- Media Index: 1,847,890
- Communication Index: 1,222,720
- Community Index: 1,780,467
4. BLACKPINK Rosé
Rosé from BLACKPINK, who celebrated her 28th birthday with her beloved friends on February 11, slipped to fourth place. Her brand value fell by 42.57%, decreasing from 10,417,315 in February to 5,983,023 in March. Here is the breakdown:
- Participation Index: 894,551
- Media Index: 840,697
- Communication Index: 1,527,126
- Community Index: 2,720,650
5. IVE An Yu Jin
An Yu Jin from IVE, who showcased a chic yet provocative look with her green backless dress for the Lacoste Fall/Winter 2025 fashion show in Paris, rounded out this month’s top five Kpop girl group members. Although she remained in the same spot as last month, her brand value fell by 15.80%. It decreased from 5,649,447 in February to 4,756,891 in March, with the following breakdown:
- Participation index: 1,164,584
- Media index: 1,091,095
- Communication index: 1,261,948
- Community index: 1,239,264
TOP 100
- IVE Jang Won Young
- BLACKPINK Jennie
- aespa Karina
- BLACKPINK Rosé
- IVE An Yu Jin
- aespa Winter
- BLACKPINK Jisoo
- IVE Liz
- IVE Rei
- IVE Leeseo
- BLACKPINK Lisa
- LE SSERAFIM Kim Chaewon
- IVE Gaeul
- aespa Giselle
- Hearts2Hearts Ian
- TWICE Dahyun
- aespa Ningning
- Red Velvet Yeri
- LE SSERAFIM Sakura
- TWICE Mina
- Oh My Girl Mimi
- ITZY Yuna
- Kiss of Life Natty
- Red Velvet Wendy
- FIFTY FIFTY Moon Chanelle
- TWICE Jeongyeon
- Cignature Jee Won
- Red Velvet Seulgi
- (G)I-DLE Miyeon
- LE SSERAFIM Hong Eun Chae
- Red Velvet Yeri
- Oh My Girl YooA
- Oh My Girl Arin
- Girls’ Generation Taeyeon
- TWICE Chaeyoung
- Oh My Girl Hyojeong
- MAMAMOO Hwasa
- Red Velvet Joy
- Girl’s Day Hyeri
- ITZY Ryujin
- Apink Jeong Eun Ji
- TWICE Momo
- BABYMONSTER Asa
- TWICE Nayeon
- FIFTY FIFTY Yewon
- TWICE Jihyo
- MAMAMOO Solar
- LE SSERAFIM Kazuha
- Hearts2Hearts Carmen
- Hearts2Hearts Jiwoo
- Oh My Girl Seunghee
- EXID Hani
- TWICE Sana
- WJSN Yeoreum
- LE SSERAFIM Huh Yun Jin
- Hearts2Hearts Yeon
- Apink Yoon Bomi
- Apink Kim Nam Joo
- Apink Park Chorong
- ILLIT Minju
- Apink Oh Ha Young
- fromis_9 Baek Ji Heon
- BABYMONSTER Ahyeon
- fromis_9 Lee Chae Young
- Hearts2Hearts Stella
- ILLIT Wonhee
- BABYMONSTER Ruka
- ITZY Yeji
- Girl’s Day Bang Minah
- Hearts2Hearts A-na
- FIFTY FIFTY Hana
- Oh My Girl Jiho
- Girl’s Day Yura
- Kiss of Life Belle
- fromis_9 Song Ha Young
- fromis_9 Lee Sae Rom
- WJSN Bona
- MAMAMOO Wheein
- Hearts2Hearts Yuha
- BABYMONSTER Laura
- MAMAMOO Moonbyul
- ITZY Chaeryeong
- fromis_9 Roh Ji Sun
- BABYMONSTER Chiquita
- fromnis9_Lee Seo Yeon
- fromis_9 Park Ji Won
- Oh My Girl Yubin
- WJSN Soobin
- fromis_9 Lee Na Gyung
- WJSN Seola
- Girl’s Day Sojin
- WJSN Dayoung
- ITZY Lia
- BABYMONSTER Pharita
- WJSN Exy
- ILLIT Yunah
- ILLIT Moka
- Kiss of Life Haneul
- Hearts2Hearts Juun
- Kiss of Life Julie
Is your favorite Kpop girl group member in March’s top 100 rankings? Please share with us in the comments. Check out also other Kpop brand popularity rankings for March 2025 here!
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Source: Brikorea
