Kpop idol groups IVE, BTS, and BLACKPINK dominated this month’s top three Kpop idol group brand reputation rankings. Explore the top 50 Kpop idol group brand reputation rankings for March 2025 and find your favorite groups!
IVE Leads March 2025 Kpop Idol Group Brand Reputation Rankings
From February 12 to March 12, 2025, the Korean Business Research Institute analyzed 86,035,189 Kpop idol group brand big data from male and female groups. Compared to the number of Kpop idol group brand big data in February 2025, it decreased by 9.09% from 94,637,534.
In consumer behavior analysis, the institute measured four key factors to determine the brand reputation index of each Kpop idol group. This includes participation, media, communication, and community indexes. From the results, they determined the brand reputation rankings of Kpop idol groups for March 2025.
According to the results of the analysis, IVE, BTS, BLACKPINK, SEVENTEEN, and BIGBANG secured their places in the top five Kpop idol group brand rankings in March 2025.
Check out the top 5 and 30 Kpop idol groups in January, February, and March 2025.
TOP 5
1. IVE
Kpop girl group IVE topped the Kpop idol brand reputation rankings for two consecutive months. The group, who recently made a new record by achieving their fifth PAK (Perfect All Kill) with their latest track, “Rebel Heart,” earned a brand reputation index of 6,898,158. It slightly rose by 2.01% from the group’s brand reputation index of 6,762,274 in February. Here is the breakdown for the group’s brand reputation index:
- Participation Index: 467,362
- Media Index: 634,493
- Communication Index: 2,526,694
- Community Index: 3,269,609
In IVE’s link analysis, the institute discovered ‘Sweep,’ “All-kill,” and ‘Long-run,’ as the most popular terms associated with the group. Meanwhile, the keyword analysis found ‘Jang Won Young,’ ‘Ahn Yu Jin,’ and ‘Rebel Heart’ as the group’s most popular keywords. In addition, the group recorded a positive score of 91.07% in the positivity-negativity analysis, showing positive feedback from the public.
5 เพลงของ IVE ที่ทำสถิติ Perfect All Kill (PAK)
— Sarapad K-POP Charts (@sarapad_kchart) February 11, 2025
– After LIKE (2022)
– Kitsch (2023)
– I AM (2023)
– Baddie (2023)
– REBEL HEART (2025)#IVE #아이브 pic.twitter.com/gwkOa8usiX
2. BTS
Waiting for The Day to Come!
— BTS_official (@bts_bighit) March 5, 2025
BTS 7 Moments
📅 Pre-order: 2025.03.19. 11AM (KST)
📅 Release: 2025.04.02. (KST)
RUN BTS POLY HIGHLIGHT PACKAGE
📅 Pre-order: 2025.04.08. 11AM (KST)
📅 Release: 2025.04.24. (KST)#BTS #방탄소년단 #BTS_7_Moments #RunBTS_POLY pic.twitter.com/fFFjm5YZ8v
The seven-member group BTS climbed to second place this month. The group will have new projects ahead of their most awaited comeback as a full group after all members’ military discharge. The group’s brand reputation index in March rose by 42.05%, increasing from 4,539,686 in February to 6,448,468 in March, with the following breakdown:
- Participation Index: 218,246
- Media Index: 704,305
- Communication Index: 2,243,345
- Community Index: 3,282,572
3. BLACKPINK
#BLACKPINK 2025 WORLD TOUR ANNOUNCEMENT#블랙핑크 #WORLDTOUR #ANNOUNCEMENT #YG pic.twitter.com/VxgHgD0MH4
— BLACKPINKOFFICIAL (@BLACKPINK) February 19, 2025
BLACKPINK, who is gearing up for another exciting world tour this year, fell to third place this month. The four-member group’s brand reputation index dropped by 21.47%, from 6,598,735 in February to 5,182,100 in March, with the following breakdown:
- Participation Index: 145,628
- Media Index: 372,764
- Communication Index: 2,048,482
- Community Index: 2,615,226
4. SEVENTEEN
SEVENTEEN, who is set to release their SEVENTEEN [RIGHT HERE] WORLD TOUR in cinemas next month, fell to fourth place. The boy band’s brand reputation index fell by 18.30%, declining from 5,413,201 in February to 4,422,608 in March, with the following breakdown:
- Participation Index: 260,386
- Media Index: 474,926
- Communication Index: 1,282,191
- Community Index: 2,405,105
5. BIGBANG
BIGBANG, whose members recently excited fans with their reunion in G-Dragon’s show “Good Day,” rounded out the top five Kpop idol group brand reputation rankings. They achieved a brand reputation index of 3,489,419 in February; it slightly rose by 14.41% to 3,992,344 in March, with the following breakdown:
- Participation Index: 259,994
- Media Index: 569,332
- Communication Index: 1,068,322
- Community Index: 2,094,696
TOP 50
- IVE
- BTS
- BLACKPINK
- SEVENTEEN
- BIGBANG
- aespa
- KiiiKiii
- (G)I-DLE
- TWICE
- SHINee
- EXO
- Red Velvet
- Hearts2Hearts
- fromis_9
- Oh My Girl
- THE BOYZ
- BtoB
- Stray Kids
- BOYNEXTDOOR
- ATEEZ
- NCT
- MONSTA X
- ENHYPEN
- ASTRO
- LE SSERAFIM
- RIIZE
- Super Junior
- TWS
- ONF
- BABYMONSTER
- ZEROBASEONE
- Apink
- Infinite
- Evnne
- TVXQ
- H1-Key
- Wanna One
- 2PM
- Girl’s Day
- tripleS
- ILLIT
- FIFTY FIFTY
- Rescene
- Kep1er
- MAMAMOO
- CRAVITY
- Izna
- WJSN
- TXT
- KickFlip
Is your favorite group included in the top 50 this month? Please share it with us in the comments, and check out here for more Kpop brand popularity rankings for March 2025.
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Source: Brikorea
