The Korean Business Research Institute has unveiled its latest list of the top 100 Korean movie actors and actresses for May 2024, with Ma Dong Seok claiming the top spot. Explore the current top 100 Korean movie star brand reputation rankings to uncover the most popular movie actors and actresses for May 2024!
May 2024 Korean Movie Star Brand Reputation Rankings
The Korean Business Research Institute analyzed the big data of 100 popular movie actors from April 15 to May 15, 2024. They extracted a total of 167,373,902 pieces of big data using reputation algorithms. Compared to 133,818,145 pieces in April, the brand big data for movie actors showed a 25.08% increase.
The institute analyzed consumer behavior using recent big data to obtain the latest brand reputation index. It categorizes data into four factors: participation, media, communication, and community indexes, as well as weighted positive and negative ratios.
As a result, actors Ma Dong Seok, Park Ji Hwan, Son Suk Ku, Hwang Jung Min, and Kim Mu Yeol dominated this month’s movie star ranking. See below the top 30 most popular Korean movie actors and actresses in March, April, and May.
TOP 5
1. Ma Dong Seok
Actor Ma Dong Seok, also known as Don Lee, returned to the #1 rank this month after topping the list in February. The star and producer of the Korean blockbuster “The Roundup: Punishment” gained a brand reputation index of 9,561,762. Compared to the brand reputation index of 4,394,691 last April, it rose by 117.58%, with the following indexes:
- Participation Index: 1,821,593
- Media Index: 2,357,514
- Communication Index: 1,666,238
- Community Index: 3,716,418
Moreover, in the link analysis, the institute discovered that the actor’s popular terms included “breaking through,” “succeeding,” and “exuding strength.” Meanwhile, in the keyword analysis, “The Roundup: Punishment,” “Triple Million,” and “Million Actor” emerged as the actor’s most popular keywords. Additionally, the action star achieved a positive ratio of 91.04% this month.
2. Park Ji Hwan
Actor Park Ji Hwan, who captivated audiences with his acting skills in the action comedy movie “The Roundup: Punishment,” soared to the second position this month. The actor’s brand reputation index experienced a significant surge of 141.96% this month, escalating from 2,846,725 in April to 6,887,941 in May. According to the analysis, the actor achieved the following indexes:
- Participation Index: 1,440,902
- Media Index: 1,901,747
- Communication Index: 1,339,804
- Community Index: 2,205,488
3. Son Suk Ku
This month, actor Son Suk Ku dropped to the third position. His brand reputation experienced a decrease of 20.80%, falling from 5,795,780 in April to 4,590,051 in May. Despite the rank drop, the actor, who is currently in talks for a new drama, “More Beautiful Than Heaven,” alongside Han Ji Min, managed to stay in the top five this month. According to the analysis, the actor gained the following indexes:
- Participation Index: 553,562
- Media Index: 1,023,887
- Communication Index: 1,516,136
- Community Index: 1,496,466
4. Hwang Jung Min
Actor Hwang Jung Min, who recently won the Best Actor at the 60th Baeksang Arts Awards for his impressive performance in the movie “12.12: The Day,” soared to the fourth position this month. The actor’s brand reputation index rose by 90.04%, from 1,887,027 in April to 3,586,065 in May, with the following indexes:
- Participation Index: 326,038
- Media Index: 1,060,439
- Communication Index: 1,038,932
- Community Index: 1,160,655
5. Kim Mu Yeol
Rounding out the top five, actor Kim Mu Yeol, who showcases stunning fighting skills in “The Roundup: Punishment,” jumped to the fifth position this month. His brand reputation index skyrocketed by 152.61%, from 1,411,957 in April to 3,566,695 in May. According to the analysis, the actor gained the following indexes:
- Participation Index: 1,020,265
- Media Index: 684,114
- Communication Index: 888,235
- Community Index: 974,081
TOP 100
- Ma Dong Seok
- Park Ji Hwan
- Son Suk Ku
- Hwang Jung Min
- Kim Mu Yeol
- Lee Dong Hwi
- Kim Go Eun
- Lee Joo Young
- Go Yoon Jung
- Kim Hye Soo
- Ryu Jun Yeol
- Lee Byung Hun
- Honey Lee
- Jung Woo Sung
- Lee Jung Jae
- Chun Woo Hee
- Gong Myung
- Lee Joon Hyuk
- Park Bo Young
- Choi Min Sik
- Song Joong Ki
- Jo Jung Suk
- Gong Yoo
- Kim Hwan Hee
- Park Seo Joon
- Han Ji Min
- Hyun Bin
- Gang Dong Won
- Lee Jong Suk
- Jung Hae In
- Kim Tae Ri
- Yoo Hae Jin
- Lee Beom Soo
- Shin Seung Hwan
- Go Min Si
- Im Si Wan
- Byun Yo Han
- Han Hyo Joo
- Ha Jung Woo
- Wi Ha Joon
- Nam Joo Hyuk
- Jo In Sung
- Lee Hee Joon
- Kim Da Mi
- Lee Young Ae
- Sung Dong Il
- Choi Woo Shik
- Seo In Guk
- Jung Woo
- Song Ji Hyo
- Go Kyung Pyo
- Uhm Jung Hwa
- Lee Seo Jin
- Lee Kwang Soo
- Lee Yi Kyung
- Jung Ho Yeon
- Gong Hyo Jin
- Lee Jin Wook
- Ra Mi Ran
- Yeon Woo Jin
- Cho Jin Woong
- Park Ha Sun
- Da Eun
- Cho Seung Woo
- Im Soo Jung
- Kim Si Eun
- Jeon Do Yeon
- Song Kang Ho
- Jung Joon Ho
- Kang Ha Neul
- Jung So Min
- Oh Jung Se
- Cha Seung Won
- Yoon Kye Sang
- Song Seung Heon
- Cha Tae Hyun
- Lee Sung Min
- Kang So Ra
- Kim Hee Won
- Jang Dong Gun
- Ahn Jae Hong
- Ryu Seung Ryong
- Kim Ye Won
- Kim Eui Sung
- Ahn Sung Ki
- So Ji Sub
- Kim Sun Young
- Lee Hak Joo
- Park Hae Jin
- Park So Dam
- Hyun Bong Sik
- Jin Seon Kyu
- Kim Ok Vin
- Im Won Hee
- Jeon Yeo Been
- Yoo Ji Tae
- Cho Yi Hyun
- Lee Sang Hee
- Hae il Park
- Cho Yeo Jeong
Is your favorite movie star included on the list? Let us know in the comments below, and stay tuned for the following Korean brand popularity rankings!
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Source: Brikorea.
