May 2024 TOP 100 Korean Star Brand Reputation Rankings

On May 30, the Korean Business Research Institute released May’s brand reputation rankings for the most popular Korean stars, including entertainers, singers, trot singers, Kpop idols, movie stars, drama actors, and sports figures. Discover the top 100 Korean star brand reputation rankings for May 2024 below.

May 2024 Top 100 Korean Star Brand Reputation Rankings

The Korean Business Research Institute collected 230,510,827 pieces of big data related to star brands from April 30, 2024, to May 30, 2024. Using the latest big data, they conducted consumer behavior analysis to assess star brands’ participation, media, communication, and community indexes. However, compared to 246,858,165 pieces in star brand big data in April, there was a 6.62% decrease from 

As a result, Lim Young Woong continues to lead the Korean star rankings this month, followed by IVE, Ma Dong Seok, Byeon Woo Seok, and Kim Soo Hyun. Check out the top 30 Korean stars from March to May 2024 below.

TOP 5

1. Lim Young Woong

Korean beloved trot singer Lim Young Woong, who showcased the hero era with his 2-day concert “IM HERO – THE STADIUM” at Seoul Sangam World Cup Stadium, clinched the top spot. The singer’s brand reputation index climbed 17.28% from 8,087,862 in April to 9,485,159 in May, with the following indexes:

• Participation Index: 1,755,381 
• Media Index: 2,372,236 
• Communication Index: 2,541,005 
• Community Index: 2,816,537

2. IVE

K-pop girl group IVE, acclaimed as a positive icon and leading the Kpop girl group brand rankings this month, secured the second position with a brand reputation index of 6,123,143 in May. This number marks a significant 74.37% increase from April’s brand reputation index of 3,511,572, with the following indexes:

• Participation Index: 674,314 
• Media Index: 1,550,609 
• Communication index: 1,973,324 
• Community Index: 1,924,896

3. Ma Dong Seok

Actor Ma Dong Seok from “The Roundup,” who has set a record as a triple-million actor, secured the third position in the May Korean Star rankings. Impressively, the actor’s brand reputation index surged by 128.90%, escalating from 2,636,266 in April to 6,034,312, with the following indexes:

• Participation Index: 1,079,040 
• Media Index: 1,315,357 
• Communication Index: 1,849,699 
• Community Index: 1,790,216

4. Byeon Woo Seok

Rising star Byeon Woo Seok, who built a strong fandom as an actor helping to fight the Monday blues (“I hate Monday”) through his appearance on “Lovely Runner,” claimed fourth on this month’s Korean star brand reputation rankings. The rookie actor’s brand reputation index experienced a significant increase of 73.48%, climbing from 3,346,014 in April to 5,804,762 in May. According to the analysis, the actor gained the following indexes:

• Participation Index: 1,942,842 
• Media Index: 1,022,863 
• Communication Index: 1,603,862 
• Community Index: 1,235,196

​5. Kim Soo Hyun

“Queen of Tears” actor Kim Soo Hyun, a world star who has captured the hearts of fans with his expressions, secured the fifth spot this month. Despite a decrease in ranking, the actor retained a position in the top five with a brand reputation index of 5,617,081. This number marks a 20.39% decline from April’s brand reputation index of 7,056,168, with the following indexes:

• Participation Index: 1,291,793
• Media Index: 1,032,895 
• Communication Index: 1,747,212 
• Community Index: 1,545,181

TOP 100

1. Lim Young Woong
2. IVE
3. Ma Dong Seok
4. Byeon Woo Seok
5. Kim Soo Hyun
6. Son Heung Min
7. Yoo Jae Suk
8. aespa
9. Cha Eun Woo
10. SEVENTEEN
11. ILLIT
12. (G)I-DLE
13. LE SSERAFIM
14. Lee Seung Yoon
15. IU
16. Hyun Jin Ryu
17. Lee Chan Won
18. BTS
19. Kim Mu Yeol
20. NCT
21. Taeyeon
22. Son Suk Ku
23. Park Sung Hoon
24. BLACKPINK
25. Kim Ha Seong
26. Oh My Girl
27. Jung Hyun Moo
28. Lee Byung Hun
29. Song Joong Ki
30. Chun Woo Hee
31. PSY
32. Day6
33. Baek Jong Won
34. Park Myung Soo
35. Red Velvet
36. Gang Dong Won
37. Kim Yuna
38. Lee Dae Ho
39. The Boyz
40. Park Seo Joon
41. Kim Go Eun
42. Kim Jong Kook
43. Kang Ho Dong
44. BIBI
45. Kim Ji Won
46. Ryu Jun Yeol
47. Park Bo Gum
48. Lee Je Hoon
49. Park Ji Hyun
50. Jung Woo Sung
51. Hyun Bin
52. Shin Dong Yup
53. Lee Seung Yuop
54. Stray Kids
55. Lee Jung Jae
56. BABYMONSTER
57. Lee Hyori
58. Park Na Rae
59. Young Tak
60. Kang Daniel
61. Park Ji Sung
62. Go Yoon Jung
63. Lee Do Hyun
64. Gong Yoo
65. Kim Hye Soo
66. Lee Joo Bin
67. Seo Jang Hoon
68. Kian84
69. Sung Si Kyung
70. Chan Ho Park
71. Song Geon Hee
72. MAMAMOO
73. Jang Yoon Jeong
74. Lee Jong Suk
75. Park Ji Hwan
76. Kim Jun Ho
77. NMIXX
78. Hwang Jung Min
79. Apink
80. Jeong Ryeo Won
81. Jeong Dong Won
82. Song Ga In
83. Kim Yeon Koung
84. Lee Joo Young
85. ATEEZ
86. Na Hoon A
87. Byun Yo Han
88. Ahn Jung Hwan
89. Honey Lee
90. Park Bo Young
91. Kim Min Jae
92. Kim Hye Yoon
93. Kim Sook
94. Jang Minho
95. Jay Park
96. Shin Hye Sun
97. Park Seo Jin
98. NewJeans
99. Park Eun Bin
100. Jang Dong Yeon

Is your favorite Korean star included in the top 100 this month? Please share with us in the comments below, and stay tuned for the following Korean brand popularity rankings!

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Source: Brikorea.