On October 17, the pioneering virtual artist from SM Entertainment, nævis, took center stage at the opening ceremony of Seoul Design 2024. nævis has been appointed as the Seoul Design 2024 official ambassador.
nævis: A Virtual Icon’s Vision for the Future at Seoul Design 2024
Held at the iconic Dongdaemun Design Plaza (DDP) in Seoul, the Seoul Design ceremony set the tone for this year’s creative showcase. The event kicked off with an engaging dialogue between nævis and the mayor of Seoul, Oh Se-hoon, followed by a captivating performance that left the audience spellbound.
During her live conversation with Mayor Oh, nævis expressed her excitement about being the ambassador for Seoul Design 2024.
“I’m honored to have been named the official ambassador for this year’s Seoul Design. I’m especially delighted to share this space with the mayor of Seoul. In line with this year’s theme, ‘Imagine Tomorrow,’ I hope I can inspire people to unleash all their imaginations.”
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When Mayor Oh asked her about her vision for the future, nævis responded with a thought-provoking answer. She emphasized the growing role of technology and virtual experiences in shaping the future.
“I don’t believe today and tomorrow are that distant from one another. Just as AI has revolutionized our daily lives and opened new possibilities, I’m sure that in the future, there will be more virtual artists like myself. I also believe K-pop’s influence will continue to grow globally,”
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A Multifaceted Digital Persona
As a versatile digital character, nævis can seamlessly switch between different personas. She switches effortlessly from hyperrealistic VFX renditions to casual 3D and toon-style avatars.
At Seoul Design 2024, nævis amazed the audience by showcasing this flexibility, adapting her appearance and style easily. This dynamic transformation culminated in a mesmerizing performance of her debut single, “DONE,” showcasing her range as a virtual artist.
nævis officially launched her career as a “real-world artist” on September 10 with the release of “DONE,” her debut single. She is breaking new ground by leveraging AI voice technology and generative AI content.
Her vision extends far beyond the music industry, with plans to expand her intellectual property (IP) universe into various creative domains such as webtoons, games, merchandise, and brand collaborations.
The Future of Digital Art and Design: nævis at Seoul Design 2024
Seoul Design 2024 aims to push the boundaries of creativity with ‘Imagine Tomorrow’ as this year’s theme. Meanwhile, the role of nævis as the official ambassador symbolizes a new era where virtual artists are no longer confined to screens. Instead, they are set to become influential figures in real-world cultural events. By embracing innovative technologies, nævis’s appearance at the event highlights the growing intersection of design, technology, and pop culture, offering a glimpse into the future of creative expression.
nævis is redefining what it means to be an artist in the digital age. Furthermore, her role at Seoul Design 2024 is a big step forward for virtual artistry. By blending AI, music, and storytelling, she’s shaping the future.
For more updates on nævis’s journey and her role at Seoul Design 2024, stay tuned as the boundaries between the virtual and real worlds continue to blur.
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