SM Entertainment’s latest boy group, NCT WISH, commences their debut promotional activities in Korea. Their debut shows the hard work and talent of its members. Moreover, it does give hope and dreams to fans worldwide.
NCT WISH, the Beginning of a Dream
The philosophy of NCT WISH centers around the slogan “WISH for Our WISH.” This is proof of their ambition to help and work towards their fans’ shared dreams with love and music.
Furthermore, comprising six members – SION, RIKU, YUSHI, JAEHEE, RYO, and SAKUYA – NCT WISH is gearing up to spread hopeful and positive energy. They aspire to become an iconic symbol of wishes fulfilled.
In an intriguing twist from traditional debut strategies, NCT WISH has been introduced as the final sub-unit of the expansive NCT universe. Uniquely, they are making Japan their base. Meanwhile, the group targets both Korean and Japanese markets, showcasing a global outlook from the get-go.
This approach significantly changes from the usual strategy of building a local fanbase before going global. Moreover, it shows SM Entertainment’s strong belief in NCT WISH’s appeal to audiences worldwide.
BoA: The Guiding Star of NCT WISH
The legendary Kpop artist BoA plays a pivotal role in NCT WISH’s journey. She serves as a mentor and producer. Her involvement began with her participation as an Artist Director in SM’s groundbreaking audition program, “NCT Universe: LASTART.”
Furthermore, with a successful career across Korea and Japan, BoA’s guidance is invaluable in shaping NCT WISH’s identity and ensuring their appeal in their target markets.
“WISH,” A Debut to Remember
NCT WISH made an unforgettable entry into the music scene with their debut single “WISH” at “SMTOWN LIVE 2024 SMCU PALACE @TOKYO” held at the Tokyo Dome. Their performance was a spectacle of scale and energy, captivating the audience and garnering significant media attention.
The single “WISH,” which was officially released on February 28, is a fresh take on medium-tempo dance music inspired by old-school hip hop. It combines energetic hooks, lyrical melodies, and crisp, emotional vocals to convey the group’s excitement and determination to forge a new path. Additionally, accompanied by a dynamic and inventive dance performance, the song perfectly encapsulates NCT WISH’s essence.
Besides the title track, “WISH,” the debut also features “Sail Away.” Each song showcases different facets of NCT WISH’s musical identity.
“WISH” is rooted in old-school hip-hop, offering an energetic and hopeful message. On the other hand, “Sail Away” blends pop with exotic melodies, expressing the group’s anticipation and excitement for the future.
NCT WISH Fan Showcase
You can watch ‘NCT WISH's WISHLIST’ on NCT WISH Official Channel ♥️🪽
— NCT WISH (@nctwishofficial) March 4, 2024
YouTube ➫ https://t.co/wKUcols0e6
TikTok ➫ https://t.co/VFTgGooddz
Weverse ➫ https://t.co/Nud5HiE8WL #NCTWISH #WISH #NCTWISH_WISH #NCTWISHs_WISHLIST
To further connect with their fans, the rookie group is holding a fan showcase titled “NCT WISH’s WISHLIST” in Korea. This event marks their first official meeting with Korean fans, providing a platform to directly share their music, dreams, and aspirations.
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