The recent removal of NewJeans “Ditto” concept videos has brought the MV director to expose more media play drama from HYBE and its newly appointed CEO of ADOR, Kim Ju Young. The director even claimed that the new management of the NewJeans label had spread lies to manipulate the public, and it is extremely typical, just like what they had done in all of the company’s issues. So, what really happened? Let’s dive deeper into the discussion about the director’s statement below.
NewJeans “Ditto” MV Director Replies to New HYBE-ADOR Accusations on Deleted Concept Videos
With the latest management change within the NewJeans label, ADOR, and all the internal drama that HYBE had instigated within the company, outside parties have started to fall victim to the controversy.
Previously, the director of NewJeans “Ditto” MV suddenly announced the removal of all the concept videos from their YouTube channel. Not only that, the director also officially stated that he would no longer be working with the new management of ADOR.
Then, under the management of new HYBE-appointed CEO Kim Ju Young, ADOR created more drama. They accused the CEO of breaking the contract for posting NewJeans concept videos outside of HYBE’s YouTube channel and claimed to have requested the removal of the “ETA” Director’s Cut only.
But that’s not what happened, according to NewJeans “Ditto” MV director Shin Woo Seok.
On September 3, NewJeans “Ditto” MV director Shin Woo Seok posted a reply to the accusation from the new ADOR management. Shin Woo Seok challenged the label with a strong stance on the Instagram story.
He stated that the videos were originally under an official agreement with the previous ADOR management. It’s the new management under HYBE-appointed CEO Kim Ju Young that ADOR instigated another drama and made this harsh decision without a closer look at the original terms.
“What are you talking about? I double-checked online about our agreement to upload the director’s cuts.
Back then, the three companies agreed that the director’s cuts would be uploaded on a channel from Dolphiners Films.”
Shin Woo Seok.
New HYBE-ADOR Management Instigated the Drama by Demanding the Deletion of ALL the Videos
In addition, NewJeans “Ditto” MV director Shin Woo Seok also revealed that it was the new ADOR who demanded the deletion of all the concept videos. Under the new HYBE-appointed CEO Kim Ju Young’s management, ADOR instigated the drama but lies to the public instead.
“The new ADOR is lying, accusing us of uploading the director’s cuts without permission.
Why are you dragging an unrelated third party into this for media attention? These actions completely disregard the unwritten rules of the advertising industry and betray the essential trust crucial in business.
ADOR asked me to delete the videos, saying they involve the artists’ image rights and should only be on their official channel, not a third-party one.
They sent a legal document demanding that if we didn’t delete the videos by Monday morning, they’d charge us double the service fee as a penalty for breaking the contract.
You already threatened us with this, so why are you saying something different now? Did you only discover Ban Heesoo’s channel after we deleted the videos?”
Shin Woo Seok.
After all, NewJeans “Ditto” MV director Shin Woo Seok claimed he had no reason to delete all the concept videos. The company made the videos without any payment for the sake of their portfolio. This will benefit both parties as NewJeans will have more “free” content for their “Ditto” concept universe.
“Think about it: what director would destroy their own work? Why would I do that?
The videos on Ban Heesoo’s channel are connected to the project ‘Ditto,’ which I directed. I personally asked the previous ADOR team to upload them without payment, just for the fans.
So, why would I suddenly delete them without any reason?”
Shin Woo Seok.
Has ADOR Finally Adopt HYBE’s Famous Media Play Approach Under New Kim Ju Young’s Management?
Finally, NewJeans “Ditto” MV director Shin Woo Seok then reportedly exposed the new ADOR management. He questioned the decision as a payback for having publicly supported the previous CEO, Min Heejin.
Not only that, but apparently, Shin Woo Seok had also rejected HYBE’s offer to work on more MVs of the company’s other groups after the success of NewJeans “Ditto.”
“Our company has put a lot of effort into making high-quality music videos. We even worked for free on Ban Heesoo’s videos to make sure they were great for the fans and to perfect the project, like with ‘Ditto.’
However, we had to delete these videos because ADOR made unfair demands, overturning what we had originally agreed upon.
You didn’t even know the details of our agreement, so why are you blaming Dolphiners Films for lying or breaking the contract?
I’m not sure if this is because I wrote a petition supporting Min Hee Jin, turned down working on other HYBE music videos, or if you’re trying to erase NewJeans.
Still, please don’t twist the truth with your media tricks.
Even though I’m saying this, I know you’ll probably do it again.”
Shin Woo Seok.
Finally, what do you think about this issue? Do you also believe ADOR has finally become one of the HYBE labels that adopted the company’s alleged media play approach? Please share your thoughts in the comments.
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Source: @ernesto822
