NewJeans’ HANNI revived Seiko Matsuda’s 1980 hit “Blue Coral Reef” at Tokyo Dome, causing a Spotify stream surge high in a week. The “NewJeans HANNI effect” is undeniable! Here’s the details.
The “NewJeans HANNI Effect” on Seiko Matsuda’s “Blue Coral Reef”
At the recent ‘Bunnies Camp 2024 Tokyo Dome’ fan meeting, NewJeans HANNI mesmerized fans with her soulful rendition of Seiko Matsuda’s 1980 hit “Blue Coral Reef.” This captivating tribute not only garnered widespread acclaim but also sparked a revival of interest in the original song. In the week following HANNI’s performance, Spotify streams for “Blue Coral Reef” surged by nearly 530%. It highlights the timeless power of music and the impactful reach of exceptional covers.
[Music?]
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Bunnies Camp Tokyo Dome 2024 Setlist is revealed on 'On Tour Japan: NewJeans' Playlist. Relive our concert again with @spotify @spotifyjp!
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In the week following HANNI’s set, Spotify streams for the original track surged by nearly 530%. In addition to underscoring the power of music in transcending time and borders on Spotify, the uplift in streams is also testament to how exceptional covers can bring past hits back into the spotlight.
Since NewJeans’ explosive debut in July 2022, the quintet, made up of MINJI, HANNI, DANIELLE, HAERIN and HYEIN, has been making waves with their music and winning Bunnies over worldwide. They’ve proven to be a force to be reckoned with, and now have over 17.6 million monthly listeners and billions of streams on Spotify. Over the last 28 days, the top 5 cities streaming NewJeans were Tokyo, Jakarta, Bangkok, Kuala Lumpur and Taipei; and the US, Japan, Indonesia, the Philippines and Brazil make the top 5 countries.
NewJeans’s 2nd Anniversary Celebration
Meanwhile, for the best of NewJeans, tune into This is NewJeans, which now features audio messages from the members themselves in celebration of their second anniversary. An exclusive digital sharecard also awaits the top listeners to flex their fandom! Head to @SpotifyKR for more details on the campaign.
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