NewJeans Hanni: The Undisputable Reason Behind Appointment as Giorgio Armani Beauty Ambassador

The gorgeous singer and main dancer, NewJeans Hanni, has now officially become the new face of Giorgio Armani Beauty ambassador. But why did the brand believe she was the right option for their image? Check out the following behind story and the undisputable reason why Giorgio Armani chose NewJeans Hanni as the brand’s new representative.

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NewJeans Hanni is the New Face of Giorgio Armani Beauty Ambassador

On February 8, Giorgio Armani Beauty official Instagram proudly announced their freshly appointed global brand ambassador, NewJeans Hanni. The Italian luxury couture brand posted a series of NewJeans Hanni’s photos, holding bright, daring red-colored products.

This is NewJeans Hanni’s second appointment as the brand ambassador of world-renowned luxury brands. Previously, the beautiful singer and dancer also gained massive attention after Gucci selected her as their global brand representative.

The Undisputable Reason Behind Her Appointment

Along with Hanni’s series of photos, Giorgio Armani Beauty further explained the undisputable reason behind her appointment as the global brand ambassador.

Giorgio Armani personally stated that NewJeans Hanni managed to exude impressive power in expression and captivating individuality at such a young age.

“Hanni is a very young artist with not only a great expressive power but also an irresistible and captivating individuality: a contrast that I find interesting.
In addition, she has personality, which for me is the most fascinating trait, always.”
Giorgio Armani.

According to Star News and WWD reports, by becoming the official ambassador of Giorgio Armani Beauty, NewJeans Hanni will be in charge of promoting the brand to the international market. Hanni will first appear for the brand’s newly-released Power Fabric+ Foundation campaigns starting in April. Then, at the beginning of May 2023, Hanni will also join campaigns for Lip Maestro Satin lipstick.

What’s more, Hanni will also work with other prominent names, including Cate Blanchett, Sidney Sweeney, Tessa Thompson, and Barbara Palvin.

Hanni’s appointment as the global ambassador of two Italian luxury brands was never a surprise. After all, it has only been half a year since their official debut. And despite all the ongoing controversies, NewJeans managed to dominate various rankings and music charts, including Billboard.

On top of everything, starting late last year, NewJeans Hanni has never once skipped having her name at the top of South Korea’s girl group popularity ranking. With only half a year, Hanni’s reputation has reached the same level as established girl groups such as BLACKPINK, Girls’ Generation, and Red Velvet.

NewJeans Hanni and Her Pride as Giorgio Armani Beauty Ambassador

Finally, regarding her appointment as Giorgio Armani Beauty ambassador, NewJeans Hanni stated that she was happy and proud. Hanni believed that the experience would provide her more opportunity to learn more about makeup as well as Armani Beauty.

“As a fan of Armani Beauty, I am extremely happy to have been selected as a global ambassador. It is truly an honor.
After debuting, I have grown more interested in makeup, and I believe I will be able to learn and experience more about makeup with Armani Beauty’s products. Therefore, I am truly looking forward to the experience.”
NewJeans Hanni.

NewJeans Hanni’s photo as Giorgio Armani Beauty ambassador. | Instagram

So, what do you think about Hanni’s appointment as the new Giorgio Armani Beauty ambassador? Feel free to share your thoughts in the comments. In the meantime, here’s Hanni’s video campaign as Armani Beauty’s ambassador.