New Jeans Leads TOP 50 Korean Advertisement Model Brand Reputation Rankings in January 2023

On January 28, the Korean Business Research Institute announced January most popular advertisement models in South Korea. Find the top 50 Korean advertisement model brand reputation rankings in January 2023 below.

NewJeans Tops Korean Advertisement Model Brand Reputation Rankings in January 2023

The Korean Business Research Institute has analyzed 26,246,113 advertisement model brand big data gathered from December 28, 2022, to January 28, 2023. Compared to 41,239,922 advertising model brand big data in December 2022, it decreased by 36.36 percent.

In January, ADOR’s rookie group, NewJeans, topped the list with a brand value of 2,704,823. The group’s brand value has risen by 39.86 percent since December 2022. Furthermore, in the keyword analysis, NewJeans’ highest phrases were “Shinhan Bank, Megastudy Education, and Gucci.” 

Photographed for W Magazine Korea, Brand Ambassador Hanni portrays how the House’s archive-inspired Gucci Bamboo 1947 bag can evoke a contemporary attitude.

Photographer: Heejin Min
Editor: Shin Kim pic.twitter.com/mztBehmZKB

— gucci (@gucci) December 4, 2022

Meanwhile, in the link analysis, the group’s highest related terms were “hip, unrivaled, and trendy.” In addition, the rookie group earned a positive rate of 82.59 percent in the positive-negative analysis.

Rose to No. 2 this month, there was IU with a brand value of 2,313,331, followed by the trot singer Lim Young Woong at No. 3 with a brand value of 2,218,000, which rose by 2,79 percent since last month.

Then dropped to No. 4 this month was BTS, with a brand value of 1,551,611. The group’s brand value has fallen by 55.08 percent since last month. Finally, concluding the top 5 list was the Kpop girl group BLACKPINK with a brand value of 1,526,317, which fell by 41.91 percent since last month.

Find the January top 50 advertisement models below.

TOP 50 Korean Advertisement Models in January 2023

1. NewJeans
2. IU
3. Lim Young Woong
4. BTS
5. BLACKPINK
6. Son Heung Min
7. IVE
8. Yoo Jae Suk
9. Son Suk Ku
10. ASTRO Cha Eun Woo
11. Kim Yuna
12. Baek Jong Won
13. Hyun Bin
14. NCT
15. Kim Go Eun
16. SEVENTEEN
17. Lee Byung Hun
18. aespa
19. Park Eun Bin
20. Kang Daniel
21. Song Ga In 
22. Park Bo Gum
23. Jang Yoon Jeong
24. Girls Generation Taeyeon
25. Kim Jong Kook
26. Girls Generation YoonA
27. PSY
28. Ma Dong Seok
29. Kim Hye Soo
30. Shin Dong Yup
31. Kim Tae Ri
32. Park Seo joon
33. Kim Yoo Jung
34. Lee Jung Jae
35. Jung Hae In
36. Jung Woo Sung
37. Gang Dong Won
38. Kang Ho Dong
39. Shin Min Ah
40. Yoo Hae Jin
41. Won Bin
42. Lee Seo Jin
43. Yooh Ah In
44. Park Hae Il
45. Jo In Sung
46. So Ji Sub
47. Park Jung Min
48. Cha Seung Won
49. Heo Sung Tae
50. Oh Sang Jin

Is your favorite model on the list? Please share with us in the comments!

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