Get ready for the greatest battle in the new generation of K-pop history! As Minji, Hanni, Danielle, Haerin, and Hyein officially announced “NJZ” as their new Kpop group name, ADOR decided to step in and demand the media to keep using “NewJeans” instead. Also, ADOR has warned not to use the new group name, NJZ, as it will potentially confuse the public.
But as an avid K-pop enthusiast yourself, will you be calling the K-pop group NJZ, or will you keep the original name NewJeans, still? Let’s have a complete discussion through the report below.
ADOR Addresses NewJeans New Group Name, NJZ
HYBE’s subsidiary and NewJeans founding agency finally stepped in to address NJZ, the new group name, by former members Minji, Hanni, Danielle, Haerin, and Hyein.
On February 10, ADOR published an official statement with a formal request regarding the use of NewJeans group name in official publications.
ADOR’s Official Statement: “Please Use NewJeans, Not NJZ”
In the statement, ADOR again emphasized that the exclusive contract between Minji, Hanni, Danielle, Haerin, Hyein, and the company is still valid. That is why when the NewJeans members decided to announce NJZ as their group’s name, ADOR believed it further violated the contract. Moreover, the members have also caused commotion by confusing reporters and the public.
Therefore, the company released an official request to all media companies. They demanded reporters and journalists keep using the original name, NewJeans, for the K-pop group instead of the new one, NJZ. After all, the court has yet to make an official decision on the contract dispute between NewJeans members and ADOR.
“Hello, this is ADOR.
We would like to make a request regarding the use of NewJeans’ group name in media coverage.
On February 7, the NewJeans members announced plans to promote under a group name that was not agreed upon with ADOR, causing confusion among reporters and leading to numerous inquiries.
The exclusive contracts between the NewJeans members and ADOR remain legally valid and claims that they have been terminated are unilateral assertions.
Our company has filed for an injunction to confirm ADOR’s status as the management agency under the exclusive contract, along with a lawsuit to affirm the contract’s validity. We are currently awaiting the court’s decision.
We kindly ask that reporters use the official team name, “NewJeans,” based on a legally binding contract when writing articles.
As journalists who know the importance of exclusive contracts in the entertainment industry, we sincerely request your cooperation in ensuring accurate reporting.
Our company will do our best to resolve this confusion as soon as possible and continue to present great music and content.
ADOR.
Thank you.”
K-pop Fans and Media Divided
This latest fight over NJZ VS NewJeans group name has caused K-pop fans and media outlets to face a massive dilemma.
Since Minji, Hanni, Danielle, Haerin, and Hyein previously announced that they had officially left the company, not to mention multiple confirmations of its legal foundation from experts, some fans believe they have the right to choose their own name.
This new name, NJZ, has now become a brand that represents their independent identity and artistic direction. That is why we must respect their decisions and start calling the K-pop group with the new name NJZ instead of using the old brand, NewJeans.
On the other hand, supporters of ADOR’s stance believe that NewJeans is a trademark owned by the company. And, legally speaking, the group should not be promoted under a different name unless the contract dispute is resolved. Therefore, these fans worry that using NJZ may cause further instability and legal complications for the group’s future.
On top of everything, now that ADOR has explicitly demanded media outlets to keep calling the group NewJeans instead of the new name, NJZ, it further escalates the dilemma. Multiple media outlets, especially those in South Korea, remain cautious. They worry and start hesitating about which name they should use. After all, their choices will spark debates about media ethics in covering ongoing contract disputes within the K-pop industry.
NewJeans or NJZ – Which One Will You Use?
Finally, as the controversy continues, industry experts predict the issue will be a long battle that will possibly last for over a year. ADOR has already filed for an injunction to confirm the company’s authority as the official management company of NewJeans. Not only that, but they have also filed a lawsuit to validate the contract’s legal standing.
Therefore, everything will eventually come back to the court’s decision. Whatever the outcome, this case has the potential to shake up and reshape the entire K-pop industry. If NewJeans wins, experts believe it could set a new precedent, giving artists more control and independence. And if that happens, we might see more K-pop groups following in their footsteps.
However, if ADOR wins, the members will have no choice but to pay massive penalties for breaching their contract. That is why industry insiders believe that announcing a new group name, NJZ, may be another strategy to generate income for the compensation.
At the end of the day, some believe that Min Heejin was the one orchestrating the whole situation. But others also believe that it’s time for K-pop artists to have more freedom and humane treatment from the agency.
But what about you? Which name will you use to call the K-pop group: the original brand NewJeans or the new name NJZ? Please share your ideas in the comments.
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