November 2023 TOP 100 Korean Star Brand Reputation Rankings

On November 30, the Korean Business Research Institute revealed the most recent rankings of top Korean star brand reputations. This comprehensive list encompasses a wide range of talented individuals, including singers, trot singers, movie stars, drama actors, idols, and sports icons. Discover the top 100 Korean star brand reputation rankings for the most popular Korean stars in November 2023.

November 2023 Korean Star Brand Reputation Rankings

The Korea Business Research Institute conducted a comprehensive analysis of Korean star brands and meticulously examined consumer behavior, measuring an impressive 236,200,717 star brand data points from October 30 to November 30, 2023.

The Institute evaluated this data based on various factors, including participation, media presence, communication, and community engagement. Surprisingly, the Institute discovered a slight decrease of 0.29% compared to the previous October, where they had recorded a staggering 236,898,846 star brand data points.

​Top 5 Most Popular Korean Stars

1. NewJeans

This month, NewJeans topped the Korean star brand reputation rankings. They have established themselves as a global Korean wave brand with the MZ icon. Based on the analysis, they earned the following indices:

• Participation Index: 784,942
• Media Index: 1,786,024
• Communication Index: 1,707,302
• Community Index: 3,196,900

As a result, the rookie group’s brand reputation index scored 7,475,168. The index represents a significant increase of 31.38% compared to the brand reputation index of 5,689,917 recorded last October.

2. BTS

In second place, the BTS brand has continued to lead the global fandom culture, even in their individual activities. According to the analysis, they earned the following indices:

• Participation Index 384,559
• Media Index 2,237,679
• Communication Index 1,670,125
• Community Index 2,752,350

As a result, the group obtained a brand reputation index of 7,044,713 this month. However, compared to the brand reputation index of 7,920,754 recorded last October, it has declined by 11.06%.

3. Lim Young Woong

Korean trot singer Young Woong, who ranked 3rd, is experiencing growth with a community united by his positive influence. The results of the analysis for him are as follows:

• Participation Index: 1,123,674
• Media Index: 1,911,656
• Communication Index: 1,578,960
• Community Index: 2,378,110

As a result, the singer gained a brand reputation index of 6,992,399. Unfortunately, this represents a decline of 17.91% compared to the brand reputation index of 8,518,029 recorded last October.

4. Son Heung Min

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Son Heung Min, who ranked 4th, is leading Korean soccer as the national team captain. The results of the brand analysis for him are as follows:

• Participation Index: 1,336,092
• Media Index: 1,781,516
• Communication Index: 1,342,283
• Community Index: 1,565,237

As a result, he earned a brand reputation index of 6,025,128. Unfortunately, this represents a decline of 38.70% compared to the brand reputation index of 9,829,139 recorded last October.

5. Kim Hye Soo

Prominent actress Kim Hye Soo made a splash in the November 2023 brand reputation rankings, securing the remarkable 5th position. Her long-standing involvement with the Blue Dragon Film Awards, hosting for 30 years, solidified her as an industry icon. Her brand analysis resulted in the following:

• Participation Index: 414,699
• Media Index: 1,007,053
• Communication Index: 1,637,499
• Community Index: 1,901,441

When all these factors are combined, the overall brand reputation index for Kim Hye Soo is an impressive 4,960,692. 

Top 100 Most Popular Korean Stars

1. NewJeans
2. BTS
3. Lim Young Woong
4. Son Heung Min
5. Kim Hye Soo
6. Lee Kang In
7. SEVENTEEN
8. Red Velvet
9. Faker
10. BLACKPINK
11. IVE
12. J.Y. Park
13. RIIZE
14. TWICE
15. Namkoong Min
16. Lee Chan Won
17. (G)I-DLE
18. Kim Min Jae
19. Tak Jae Hun
20. Girls Generation YoonA
21. Kim Ho Joong
22. Baek Jong Won
23. Park Bo Young
24. Kim Ha Seong
25. Girls Generation Taeyeon
26. Kim Yoo Jung
27. Lee Byung Hun
28. Han Hyojoo
29. Lee Jung Hoo
30. Girls’ Generation
31. IU
32. Hyun Jin Ryu
33. EXO
34. Lee Sang Min
35. Ahn Eun Jin
36. Oh My Girl
37. Super Junior
38. Yoo Jae Suk
39. LE SSERAFIM
40. Park Ji Hyun
41. NCT
42. Song Kang
43. Song Joong Ki
44. ASTRO Cha Eun Woo
45. Hwang Jung Min
46. Park Eun Bin
47. Byeon Woo Seok
48. aespa
49. VIXX
50. Stray Kids
51. Jo In Sung
52. Lee Hyo ri
53. Gong Yoo
54. Rowoon
55. Kang Daniel
56. Lee Yoo Mi
57. Jung Dong Won
58. Park Seo Joon
59. Ryu Jun Yeol
60. Kim Jong Min
61. Jun Hyun Moo
62. Park Myung Soo
63. Young Tak
64. Park Na Rae
65. PSY
66. Jung Woo Sung
67. THE BOYZ
68. Kang Ho Dong
69. Kim Jong Kook
70. Lee Dae Ho
71. Lee Jong Suk
72. Jay Park
73. Song Ga In
74. Hyun Bin
75. Kim Hyun Jung
76. Sung Si Kyung
77. Go Yoon Jung
78. Shin Dong Yup
79. Woody
80. Gang Dong Won
81. Shin Soo Choo
82. Choi Hyun Wook
83. Kim Jun Ho
84. Girl’s Day
85. Lee Kwang Soo
86. Lee Jin Wook
87. Kim Yeon Koung
88. Younha
89. MONSTA X
90. Nam Joo Hyuk
91. Han Jimin
92. Chan Ho Park
93. Ahn Jung Hwan
94. Lee Joon Hyuk
95. Choi Soo Jong
96. Ma Dong Seok
97. Jang Yoon Jeong
98. Lee Eun Mi
99. Seo Jang Hoon
100. Lee Da In

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