In November 2025, BTS and BLACKPINK lead the K-pop group brand reputation rankings. BTS holds the number one spot for the fifth consecutive month, while BLACKPINK returns to the top after surpassing IVE. Let’s explore the latest rankings and see where your favorite groups stand this month.
November 2025 K-Pop Group Brand Reputation Rankings Spotlight
The Korean Business Research Institute analyzed over 56 million data points for boy groups and 55 million for girl groups between October 8 and November 9, 2025.
These brand reputation rankings are based on four key areas: participation index, media index, communication index, and community index. Together, they reveal which groups are capturing hearts, driving conversations, and dominating the media landscape.
Overall, girl group data increased by 4.94%, while boy group data declined by 13.54%. Yet, two names defied the trend—BTS and BLACKPINK.
BTS: Breaking Records While Breaking Barriers
BTS didn’t just lead—they soared. Their brand reputation index rose 19.08% from October, reaching 9,125,320 points.
Their keyword analysis highlights phrases such as “full group,” “concert,” and “Are You Sure?!” while link terms included “breakthrough,” “give a speech,” and “record.” These reflect BTS’s strong presence in live events, cultural influence, and global engagement. Even more impressive is their 93.50% positive sentiment rating, showcasing massive support from fans worldwide.
While overall boy group data dipped this month, BTS’s brand awareness jumped 41.74% and brand issue index rose 9.31%. This is clear evidence that passionate fandoms can keep their stars shining even during market slowdowns.
With members RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook pursuing solo activities while maintaining group synergy, BTS proves that strategic evolution can strengthen a brand and sustain cultural momentum—all while fans eagerly await their full-group comeback.
Top 50 K-Pop Boy Groups
- BTS
- Stray Kids
- SEVENTEEN
- TWS
- SHINee
- EXO
- CORTIS
- ENHYPEN
- Super Junior
- BOYNEXTDOOR
- BIGBANG
- THE BOYZ
- NCT
- Alpha Drive One
- BtoB
- ATEEZ
- MONSTA X
- TREASURE
- ZEROBASEONE
- Wanna One
- 2PM
- TVXQ
- TXT
- RIIZE
- WINNER
- VIXX
- KickFlip
- VERIVERY
- Infinite
- Highlight
- Cravity
- ASTRO
- PENTAGON
- AHOF
- Block B
- ONF
- B1A4
- SF9
- GOT7
- Teen Top
- ONEUS
- F.T. Island
- NEXZ
- Evnne
- Wei
- Victon
- Shinhwa
- Idid
- Xdinary Heroes
- BAE173
BLACKPINK: Redefining Global Girl Group Success
Turning to girl groups, BLACKPINK dominates once again with a stunning 25.17% rise from October, securing 7,212,497 points.
Their standout keywords—“Grammy,” “world tour,” and “pop-up store”—reflect their unmatched global reach. Link analysis terms like “filming,” “performing,” and “opening” show their powerful multimedia presence. With a 94.05% positive sentiment rating, Jisoo, Jennie, Rosé, and Lisa continue to embody the evolution of global pop icons.
What fueled this surge? Their solo activities, particularly Rosé’s three Grammy nominations, generated huge media buzz. Combined with luxury brand collaborations and creative projects, BLACKPINK’s success proves that today’s K-pop groups are no longer just musical acts. They’re lifestyle and cultural brands reshaping entertainment worldwide.
Top 50 K-Pop Girl Groups
- BLACKPINK
- IVE
- TWICE
- LE SSERAFIM
- Red Velvet
- BABYMONSTER
- KiiiKiii
- ILLIT
- OH MY GIRL
- Apink
- Izna
- i-dle
- aespa
- fromis_9
- Hearts2Hearts
- WJSN
- H1-Key
- Girls’ Generation
- NMIXX
- MAMAMOO
- ITZY
- STAYC
- FIFTY FIFTY
- MEOVV
- tripleS
- KISS OF LIFE
- Kep1er
- Girl’s Day
- cignature
- KATSEYE
- XG
- UNIS
- Dreamcatcher
- VIVIZ
- EXID
- Say My Name
- BADKIZ
- NiziU
- SPIA
- CLASS:y
- BBGIRLS
- Billlie
- RESCENE
- ifeye
- HITGS
- Lightsum
- BLACKSWAN
- USPEER
- Baby DONT Cry
- Young Posse
Which group’s ranking surprised you most this November, and who are you rooting for in December 2025? Let us know in the comments.
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