What happens when three beloved actors, Park Bo-gum, Lee Sang-yi, and Kwak Dong-yeon, open a real hair salon in a tiny village and let cameras roll? tvN’s upcoming show “Bogum Magical” follows that simple yet bold idea. After K-beauty shows like “Perfect Glow” and “Just Makeup” took beauty global, this new tvN show brings beauty back to the chair, one cut at a time. Read on.
Park Bo Gum “Bogum Magical” and the Rise of K-Beauty Shows
K-beauty shows are moving fast and getting bigger. Some take Korean artists overseas, some turn makeup into high-pressure battles.
Now, Park Bo-gum “Bogum Magical” slows the pace down. Instead of bright city lights or a fierce contest, it offers warm talks in a quiet hair salon. You still get beauty, but with more hearts and fewer spotlights. If you love K-beauty and healing variety shows, this is your next stop.
“Bogum Magical”: Haircuts with Heart
In this show, Park Bo Gum teams up with his drama besties, Lee Sang Yi and Kwak Dong Yeon, running a small barber shop in a quiet countryside village.
This is not fake role-play. Park Bo-gum holds a national barber licence that he earned during his military service, after cutting the hair of his fellow soldiers. His “what if I worked as a hair designer?” daydream turns into a real show.
In “Bogum Magical,” the trio does more than trim bangs or fix fades. The concept is to care for hair and heart at the same time. Each cut becomes a small window into someone’s life. Viewers will not only watch the makeover, but also the quiet conversations in between.
“Bogum Magical” Cast: Park Bo Gum, Lee Sang Yi, and Kwak Dong Yeon
If you have followed K-content for a while, you already know this trio has real-life friendship energy. The show leans into that on purpose. Park Bo-gum is the main barber. Lee Sang-yi becomes the friendly host of the shop, turning it into a village hangout spot. Kwak Dong-yeon, known for his many dramas, uses his long years of living alone to handle cooking, fixing things, and all the “ace of many skills” work.
They are not strangers to each other either. Park Bo-gum and Lee Sang-yi already teamed up in the 2025 action-comedy drama “Good Boy,” in which they worked together as athletes turned police officers
Meanwhile, Park Bo-gum also shared unforgettable scenes with Kwak Dong-yeon in the hit sageuk “Love in the Moonlight.” This year, they had a reunion with other cast members (Kim Yoo-jung and Jin Young) on Park Bo Gum’s night talk show “The Seasons: Park Bo-gum’s Cantabile,” building a bond that many fans still cherish today.
If you’re a K-drama fan, you can imagine how relaxed and real their friendly conversations will feel in this unscripted show. They tease each other, cheer each other on, and share the load when the salon gets busy. The warmth between them makes the shop feel safe for guests, and you can almost feel that warmth through the screen.
A Countryside Barbershop
Unlike “Perfect Glow,” which sets up a stylish K-beauty shop in the middle of Manhattan, “Bogum Magical” chooses an isolated countryside village as its base. News reports say the three actors spent about one year preparing the shop, from choosing the spot to doing renovations and interior design themselves.
So, you can expect a cozy, lived-in look: warm lights, worn chairs, and details that feel more like your neighborhood salon than a polished studio. The village around them adds soft colors and quiet streets, a strong contrast to the neon sets of other variety shows.
Fan & Global Appeal on K-Beauty
Today, K-beauty fans are used to big, shiny content. “Perfect Glow” airs on tvN and streams on global platforms, opening the door for viewers worldwide to try Korean makeup looks from home. “Just Makeup” has shown how a beauty show can create tension and excitement, with dozens of artists battling to be number one.
“Bogum Magical” offers another side of the story. Instead of fast editing and intense missions, you get slow, gentle scenes: an older villager getting a fresh cut, a teenager talking about dreams while Bo-gum trims their fringe, friends eating together after a long day.
For international fans, this mix is special. You see K-beauty not as a perfect social media look, but as a small act of care in daily life. If you have ever felt calm watching someone get a haircut on screen, this show may become your new comfort watch.
Beauty as Soft Power in Daily Life
K-beauty shows are no longer just tutorials. They are part of Korea’s soft power and cultural export. “Perfect Glow” sends Korean artists to New York, letting them introduce K-beauty techniques to global clients on the street. “Just Makeup” markets itself as Korea’s first full makeup survival show, turning beauty skills into a high-stakes contest format.
Park Bo-gum “Bogum Magical” joins this trend in a quieter way. It shows K-beauty not as a high-end, far-off fantasy, but as something that lives in a tiny-town salon. That shift matters. It tells viewers that Korean beauty culture is not only for idols, models, or city shoppers. It is also for grandmas in the countryside and for you, watching at home after a long day.
For tvN and the wider Hallyu world, this is smart. Not just beauty, but everyday beauty with heart. It deepens the K-beauty story and invites more people in, including fans who care more about feelings than flawless contour.
Take a Seat in “Bogum Magical” Chair
When Park Bo-gum’s “Bogum Magical” airs in the first half of 2026, you will not just watch a new tvN show. You will step into a small salon where every haircut carries a story.
So, if you could sit in that chair for one episode, what would you ask Bo-gum to do with your hair and with your heart? Please share with us in the comments below.
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