Instead of showering themselves with praises and excitement, JYP Entertainment new girl group, NMIXX, has to suffer from criticism and disappointment from BOTH fans of their own and other Kpop groups due to the plagiarism controversy and issue of their debut songs. Today, we will give you the COMPLETE secrets behind why NMIXX debut has become such a problematic issue, and it’s probably all thanks to JYP Entertainment hidden agenda.
New Girl Group NMIXX Debut Issue and Plagiarism Controversy: Confusing Homework from JYP Entertainment
From the very first announcement, JYP Entertainment new girl group, NMIXX (formerly known as “Blind Package” and “JYPn”, has been the talk of the town in the Korean entertainment industry. In addition to their promising SUPER ROOKIE members, JYP Entertainment promised that their new girl group, NMIXX, concept would be exceptional and one of a kind.
JYP Entertainment then released teasers of their new girl group, NMIXX, with all the outstanding talents of their members. Gorgeous visual, remarkably colorful and wide-range vocal, as well as powerful dancing skills: all NMIXX members seem to have everything covered in one beautifully packaged girl group.
But then, the disaster happened after NMIXX made its debut on February 22.
Instead of gaining praises and recognition from fans, the JYP Entertainment new girl group became the trending topic for something far MORE outrageous: plagiarism controversy. Their basic concept was claimed to have plagiarized ATEEZ, the MV characteristics were bits and pieces from LOONA, and their “original” experimental music was similar to aespa.
NMIXX Alleged Plagiarism VS ATEEZ & aespa: DETAILS Behind Controversy of JYP New Girl Group Debut MV https://t.co/eczS25ApJi #Kpop #KPopnews #Kpoptwitter #kpoptwt #NMIXX #ATEEZ #aespa #KoreanUpdates #JYPEntertainment #JYP_NEW_GIRLGROUP #JYPn
— KPOPPOST (@kpopppost) February 24, 2022
Many people felt disappointed because nothing seemed original from the JYP Entertainment new girl group. Instead, fans had to deal with such confusing homework with NMIXX problematic debut issue.
Fortunately, today, Kpop experts and enthusiasts have finally shed light on the secrets behind NMIXX problematic debut issue and JYP Entertainment plagiarism controversy.
COMPLETE Secrets Behind JYP Entertainment New Girl Group, NMIXX, Debut Issue and Plagiarism Controversy
Following JYP Entertainment new girl group, NMIXX, debut release and plagiarism controversies, many Kpop experts and enthusiasts started voicing their theories and explanations. Using their background knowledge in the industry, these experts finally shed light on why NMIXX debut is complicated and problematic, like college homework we all have to solve.
JYP Entertainment Created Messy and Chaotic Song for NMIXX Debut
One of the most famous reactions and explanations emerging for JYP new girl group, NMIXX, came from a YouTube channel called “Form of Therapy” hosted by PD or Producer. In the video, the Producer explained that NMIXX debut single “O.O” would certainly have a lot of controversies because most people would NOT like the music.
The main reason why most people will not like JYP new girl group NMIXX music is because it has a messy structure. Unlike other Kpop groups who have experimental music like NCT, aespa, and Stray Kids, the Producer believes that NMIXX music structure is basically chaotic and confusing. Why? Because there are too many people involved in making just ONE song.
But that’s NOT where the main problem is.
While other music companies usually have their multiple producers cooperate closely to make a title song, JYP Entertainment basically gathered different ideas from various producers. Then, they mix-mash them into one song.
“Something that JYP Entertainment has done before: putting out a massive call looking for a title track for the new girl group. Then, they took all these different submissions, and they mish-mashed them all together.”
Producer, Form of Therapy.
This messy and chaotic music structure explains why NMIXX debut music was extremely confusing. And therefore, when many Kpop enthusiasts decided to separate bits and pieces of NMIXX “O.O” debut song, it sounded far, WAY better than the original.
NMIXX Debut Issue: Too Focused on Unique Performances, Forgetting the All Other Important Aspects
The next reason why JYP Entertainment new girl group, NMIXX, faced such a problematic debut issue was that aside from its plagiarism controversy, the company has forgotten the most crucial factor of an idol group: the idol themselves.
Further to the video, the Producer also explained that what makes debut successful for an idol group is that the company usually used their first MV to introduce each member. The visual, the main vocal, and lead dancers: the video will contain a solo shot of the members, focusing on what they were good at.
Unfortunately, it didn’t happen with NMIXX.
The Producer stated that JYP Entertainment is too focused on creating a performance group, following the success of Stray Kids. They highlighted the choreography, theme, and the group itself but ignored everything else.
“They were so busy focusing on just the performance and making it different, unique, and crazy that everything else fell by the wayside.
Therefore, this doesn’t come off innovative. Instead, it comes off messy and even worse, like they’re trying to play catch up.”
Producer, Form of Therapy.
Too Focused on the Sponsor: Coca-Cola
The next issue that probably makes NMIXX debut problematic issue is the existing sponsorship WITHIN their whole debut single. From the music video to even the lyric of the song itself, “check out popcorn and Zero Coke” JYP Entertainment basically dedicated their new girl group, NMIXX, debut song solely for the sponsor, Coca-Cola.
While this choice may work well in the teaser trailer and official campaign, it deviated from the song’s focus, especially when it launched as the debut title track for a new girl group.
NMIXX Plagiarism Controversy: JYP Entertainment Hidden Agenda for Exposure?
Despite all the issues and plagiarism controversy, by the time we created this article, JYP Entertainment new girl group, NMIXX, “O.O” debut MV had reached over 31 million YouTube views. At the same time, NMIXX and JYP Entertainment have topped trending topics in various social media. As a result of this exposure, NMIXX album sales have surpassed 160,000 copies within only three days.
NMIXX "AD MARE" has surpassed 160,000 copies sold on Hanteo 🎉#NMIXX @NMIXX_official pic.twitter.com/l3AMK2NPte
— NMIXX International (@NMIXX_Intel) February 25, 2022
Is it safe to say that the issue behind NMIXX problematic debut was part of JYP Entertainment strategies for exposure?
Meaning Behind NMIXX “O.O” Title Track
Then, another Kpop enthusiast, itsANDYandJAS, posted an interesting theory behind NMIXX debut issue. Unlike other common reactions to the MV, the hosts seem to love JYP Entertainment new girl group, NMIXX, debut song despite its plagiarism controversy. And apparently, it is for a good reason.
According to the hosts, there were hidden secrets embedded in JYP Entertainment new girl group, NMIXX, debut MV. One of the most notable was the “O.O” title itself.
From one look, “O.O” seems like a wide-eye surprised emoticon. While most fans believe that it represents the “surprised” effects NMIXX has caused the public, it can also mean that all eyes will open wide, focusing on the new girl group.
Still, at the end of their debut MV, there was a scene where one of the Os was blinking out. According to the hosts, it may represent that people will be looking at NMIXX with a narrow perspective.
NMIXX “O.O” May Be ONLY a Teaser
Finally, it also comes as an exciting theory that NMIXX “O.O” single may only be a teaser of the group’s whole notion and concept in the future. After all, the Producer of Form of Therapy mentioned that what they found in the NMIXX debut MV was originally common for teaser videos.
“It’s like watching a debut trailer, and it has that sort of vibe where they’re showing off the several different songs that they can do.”
Producer, Form of Therapy.
Moreover, there was even a part of the lyrics at the beginning of the song that went:
“It’s Just a Teaser hOOt,
Watch me coming sOON.
Don’t be surprised yet,
calm down down down”. – NMIXX “O.O”.
Will You Be Willing to Wait for NMIXX Further Improvement?
Ultimately, the new girl group NMIXX was NOT at fault about this debut issue and JYP Entertainment plagiarism controversy. After all, we can all admit that all its 7 members are extremely talented and worthy of stanning. Besides, they had been waiting for a long time for their debut.
Unfortunately, hidden agenda and debatable decisions from their company, JYP Entertainment caused its new girl group, NMIXX, problematic debut issue and plagiarism controversy.
So, would you be willing to see what kind of hidden talent and skills NMIXX members will present in the future, Kpop fans? Feel free to share your thoughts in the comments and stay with Kpoppost Instagram & Facebook for more updates and information. In the meantime, here’s NMIXX “O.O” collaboration with STUDIO CHOOM.
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I feel bad for the girls, really.
They're all so amazing!
They are all so pretty 🦋🦋 🦋
aaaand despite all the bashing, here we are a year later and NMIXX is now W