The Korean Business Research Institute has unveiled this month’s most popular Korean dramas. Let’s dive into this captivating September 2024 Korean Drama Brand Reputation Rankings list!
September 2024 Korean Drama Brand Reputation Rankings
The Korean Business Research Institute has collected and analyzed 66,719,070 data points from 19 Korean dramas aired from August 8 to September 8, 2024. From the dramas loved by the audiences, the Institute measured consumer brand participation, media, communication, community, and viewership indexes.
Further, based on the analysis results, “Good Partner,” “Beauty and Mr. Romantic,” “Love Next Door,” “Your Honor,” and “Black Out” (“Snow White Must Die”) emerged as the top five most popular Korean dramas for September 2024.
TOP 5
1. “Good Partner”
Starring top actresses Jang Nara and Nam Ji-hyun, SBS’s legal drama “Good Partner“ soared to first place on the list of most popular Korean dramas in September 2024, boasting a remarkable brand reputation index of 11,915,392.
Furthermore, in the link analysis, terms such as ‘divorce,’ ‘alone,’ and ‘breakup’ emerged as the most popular terms related to the drama. Meanwhile, in the keyword analysis, prominent figures including ‘Jang Nara,’ ‘Nam Ji-Hyun,’ and ‘Choi Yu-Na’ stood out as the most searched keywords. Additionally, the positive-negative analysis revealed an impressive score of 82.47%.
- Participation Index: 3,226,481
- Media Index: 2,930,915
- Communication Index: 2,504,918
- Community Index: 1,288,346
- Viewership Index: 1,964,731
2. “Beauty and Mr. Romantic”
KBS’s melodrama “Beauty and Mr. Romantic,” starring Im Soo Hyang and Ji Hyun Woo, continues to enthrall viewers with its compelling narrative. The series claimed the second position in this month’s drama brand reputation rankings, boasting a brand reputation index of 7,077,135 and the following indices:
- Participation Index: 1,051,232
- Media Index: 1,046,143
- Communication Index: 1,001,122
- Community Index: 1,569,061
- Viewership Index: 2,409,576
3. “Love Next Door”
Jung Hae In’s first romantic comedy, “Love Next Door,” in which he co-stars with actress Jung So Min, took third place in this month’s rankings. Moreover, the TVING’s original series achieved an impressive score of 5,587,571, along with the following indices:
- Participation Index: 2,153,675
- Media Index: 1,512,086
- Communication Index: 563,217
- Community Index: 691,325
- Viewership Index: 667,267
4. “Your Honor”
ENA’s crime drama “Your Honor” captivated the audience with its intriguing storyline and claimed fourth place, boasting a brand reputation index of 4,220,345. Furthermore, according to the analysis, the drama achieved the following indices:
- Participation Index: 1,940,075
- Media Index: 564,883
- Communication Index: 517,349
- Community Index: 765,550
- Viewership Index: 432,488
5. “Black Out” (“Snow White Must Die”)
“Black Out,” also known as “Snow White Must Die,” starring Byun Yo Han, Kim Bo Ra, Go Jun, and Go Bo Byeol, concluded the top five most popular Korean dramas this month. It achieved a brand reputation index of 4,210,318, along with the following indices:
- Participation Index: 1,642,264
- Media Index: 713,900
- Communication Index: 782,449
- Community Index: 515,649
- Viewership Index: 556,056
TOP 19
- “Good Partner”
- “Beauty and Mr. Romantic”
- “Love Next Door”
- “Your Honor”
- “Black Out“ (“Snow White Must Die”)
- “Suji & Uri”
- “The Auditors“
- “The Frog”
- “The Tyrant“
- “Queen Woo“
- “Serendipity’s Embrace“
- “Perfect Family”
- “Snow White’s Revenge”
- “Romance in the House”
- “The Brave Yong Soo-jung”
- “Bad Memory Eraser“
- “Cinderella at 2 AM”
- “Mi Ran, the Junk Dealer”
- “DNA Lover”
Stay tuned for the following brand reputation rankings for Korean dramas!
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Source: Brikorea
Black Out seems worth to watch