September 2024: Korean Drama Brand Reputation Rankings

The Korean Business Research Institute has unveiled this month’s most popular Korean dramas. Let’s dive into this captivating September 2024 Korean Drama Brand Reputation Rankings list!

Table of Contents

September 2024 Korean Drama Brand Reputation Rankings

The Korean Business Research Institute has collected and analyzed 66,719,070 data points from 19 Korean dramas aired from August 8 to September 8, 2024. From the dramas loved by the audiences, the Institute measured consumer brand participation, media, communication, community, and viewership indexes.

Further, based on the analysis results, “Good Partner,” “Beauty and Mr. Romantic,” “Love Next Door,” “Your Honor,” and “Black Out” (“Snow White Must Die”) emerged as the top five most popular Korean dramas for September 2024.

TOP 5

1. “Good Partner”

Starring top actresses Jang Nara and Nam Ji-hyun, SBS’s legal drama “Good Partner“ soared to first place on the list of most popular Korean dramas in September 2024, boasting a remarkable brand reputation index of 11,915,392.

Furthermore, in the link analysis, terms such as ‘divorce,’ ‘alone,’ and ‘breakup’ emerged as the most popular terms related to the drama. Meanwhile, in the keyword analysis, prominent figures including ‘Jang Nara,’ ‘Nam Ji-Hyun,’ and ‘Choi Yu-Na’ stood out as the most searched keywords. Additionally, the positive-negative analysis revealed an impressive score of 82.47%.

Participation Index: 3,226,481
Media Index: 2,930,915
Communication Index: 2,504,918
Community Index: 1,288,346
Viewership Index: 1,964,731

2. “Beauty and Mr. Romantic”

KBS’s melodrama “Beauty and Mr. Romantic,” starring Im Soo Hyang and Ji Hyun Woo, continues to enthrall viewers with its compelling narrative. The series claimed the second position in this month’s drama brand reputation rankings, boasting a brand reputation index of 7,077,135 and the following indices:

Participation Index: 1,051,232
Media Index: 1,046,143
Communication Index: 1,001,122
Community Index: 1,569,061
Viewership Index: 2,409,576

3. “Love Next Door”

Jung Hae In’s first romantic comedy, “Love Next Door,” in which he co-stars with actress Jung So Min, took third place in this month’s rankings. Moreover, the TVING’s original series achieved an impressive score of 5,587,571, along with the following indices:

Participation Index: 2,153,675
Media Index: 1,512,086
Communication Index: 563,217
Community Index: 691,325
Viewership Index: 667,267

4. “Your Honor”

ENA’s crime drama “Your Honor” captivated the audience with its intriguing storyline and claimed fourth place, boasting a brand reputation index of 4,220,345. Furthermore, according to the analysis, the drama achieved the following indices:

Participation Index: 1,940,075
Media Index: 564,883
Communication Index: 517,349
Community Index: 765,550
Viewership Index: 432,488

5. “Black Out” (“Snow White Must Die”)

“Black Out,” also known as “Snow White Must Die,” starring Byun Yo Han, Kim Bo Ra, Go Jun, and Go Bo Byeol, concluded the top five most popular Korean dramas this month. It achieved a brand reputation index of 4,210,318, along with the following indices:

Participation Index: 1,642,264
Media Index: 713,900
Communication Index: 782,449
Community Index: 515,649
Viewership Index: 556,056