A rising star is stealing the spotlight with his meteoric rise, surpassing many established stars this month. Actor Lee Chae-min, known for his captivating role in “Bon Appétit, Your Majesty,” topped the Korean actor brand reputation rankings for September 2025. Read on to learn more about Lee Chae-min’s breakthrough and explore the top 100 popular Korean actors right now.
2025 September Korean Actor Brand Reputation Rankings: Lee Chae Min #1
The Korean Business Research Institute analyzed 144.87 million points of brand big data of Korean actors from August 23 to September 23, 2025. They examined several key factors, including consumer participation, media coverage, communication, and community engagement indices. As a result, actors Lee Chae-min, Lee Byung-hun, Choo Young-woo, Lee Jin-wook, and Ma Dong-seok emerged as the five most popular among 100 Korean actors across TV, film, and OTT platforms this month.
Lee Chae Min: Rising Star Leading Korean Actor Rankings
Young actor Lee Chae-min’s incredible journey has captured the nation’s attention. According to the Korean Business Research Institute, Lee topped their September 2025 actor brand reputation big data analysis with a remarkable score of 4,518,517 points, surpassing famous veterans such as Lee Byung-hun, Lee Jin-wook, Ma Dong-seok, and rising star Choo Young-woo.
This success is closely tied to his starring role in tvN’s hit drama “Bon Appétit, Your Majesty” (also known as “The Tyrant’s Chef”), where his emotional and nuanced performance earned widespread praise.
The drama became the highest-rated tvN series of the year with a nationwide audience share of 15.8%. The series quickly rose to #1 on Netflix’s Non-English TV charts and has topped the category for four consecutive weeks.
Notably, Lee Chae Min’s rise was almost a “life-reversing drama.” Initially, another actor was cast for the male lead, but he dropped out of the project. Lee was called in with little preparation time. Despite this, he flawlessly embodied the dual roles of a ruthless tyrant king and a connoisseur of gourmet cuisine, stunning viewers and critics alike. This earned him the nickname “acting monster.”
Offers Pouring In: Riding the Wave of Success
Riding the wave of the ongoing popular Korean fantasy drama “Bon Appétit, Your Majesty,” interest in Lee Chae Min is flooding the industry. According to a report, an entertainment insider revealed that offers for Lee’s following acting projects, advertising contracts, photo shoots, and fan meetings are pouring in nonstop.
Lee Chae Min’s rising presence on screen, growing fan base, and increasing media attention have led to many collaboration offers. Experts say his careful emotional acting and natural charm excite fans and increase his influence across different platforms.
TOP 5
1. Lee Chae Min
Actor Lee Chae-min claimed the top spot in the September Korean actor brand reputation rankings. His portrayal of King Yi Heon in the K-drama “Bon Appétit, Your Majesty” boosted his popularity.
He earned a participation index of 1,395,960, a media index of 967,296, a communication index of 1,104,191, and a community index of 1,051,070. Together, these scores gave him a total brand reputation index of 4,518,517.
Additionally, the actor also topped the Korean drama actor brand rankings for this month.
2. Lee Byung Hun
Prominent actor Lee Byung-hun, known for “No Other Choice,” rose to second place. His total brand reputation index was 3,668,126. This included a participation index of 733,469, a media index of 792,405, a communication index of 1,004,791, and a community index of 1,137,461.
3. Choo Young Woo
Even though his latest project, “Head Over Heels,” completed filming on July 29, Choo Young-woo remained in the top five this month. His brand reputation index totaled 3,457,273, broken down as follows: participation at 680,224, media at 662,572, communication at 911,211, and community at 1,203,266.
4. Lee Jae Wook
In fourth place, “Beyond the Bar” star Lee Jae-wook earned a participation index of 714,704, a media index of 723,896, a communication index of 964,055, and a community index of 817,545. Altogether, his brand reputation index was 3,220,200 in September.
5. Ma Dong Seok
Rounding out the top five, Ma Dong-seok, the leading actor in the superhero series “TWELVE,” scored 910,093 in participation, 433,160 in media, 862,532 in communication, and 949,587 in community. His total brand reputation index was 3,155,371.
TOP 100
- Lee Chae Min
- Lee Byung Hun
- Choo Young Woo
- Lee Jin Wook
- Ma Dong Seok
- Gong Myung
- Bang Hyo Rin
- Kang Han Na
- Jang Dong Yoon
- Uhm Jung Hwa
- Lee Young Ae
- Song Joong Ki
- Jung Chae Yeon
- Kim Young Kwang
- Song Seung Seon
- Kim Da Mi
- Yoon Seo Ah
- Baek Hyun Jin
- Lim Yoona
- Lee Ha Nee
- Gang Dong Won
- Go Min Si
- Kim Tae Hee
- Kang Mina
- Lee Joo Bin
- Go Youn Jung
- Choi Yoon Ji
- Cho Yeo Jeong
- Park Hyung Sik
- Son Suk Ku
- Son Ye Jin
- Lee Yi Kyung
- Lee Jun Hyuk
- Kim Ji Hoon
- Jeon Hye Bin
- Kim Nam Gil
- Park Bo Young
- Lee Jong Suk
- Kim Hye Soo
- Chun Woo Hee
- Jang Da Ah
- Ha Jung Woo
- Moon So Ri
- Park Young Woo
- Kim Kang Woo
- Jung In Sun
- Song Ji Hyo
- Jung Il Woo
- Lee Sun Bin
- Jo Jung Seok
- Lee Dong Wook
- Han Ji Min
- Seo In Guk
- Jung Hae In
- Moon Ka Young
- Yum Jung Ah
- Kang Ha Neul
- Cho Yi Hyun
- Ahn Ji Hye
- Kang So Ra
- Park Hae Joon
- Kim Min Kyu
- Kim Yo Han
- Lee Hak Joo
- Lee Soo Hyuk
- Hwang Jung Min
- Lee Jung Jae
- Yoon Kye Sang
- Kim Woo Bin
- Yim Siwan
- Lee Kwang Soo
- Lee El
- Choi Min Sik
- Arin
- Yang Se Jong
- Im Soo Jung
- Hyun Bin
- Jo Hyun Chul
- Sung Dong Il
- Chuu
- Ko Kyu Pil
- Lee Bo Young
- Kim Kang Min
- Im Se Mi
- Im Seong Jae
- Yoon Hyun Min
- Oh Eui Sik
- Lee Sung Kyung
- Lee Beom Soo
- Heo Seong Tae
- Lee Jung Eun
- Jang Shin Young
- Jin Sun Kyu
- Won Jin Ah
- Kang You Seok
- Park Hae Soo
- Son Chang Min
- Lee Da Hee
- Ryu Seung Ryong
- Cheon Ho Jin
What do you think of this month’s Korean actor brand reputation rankings? Are you satisfied with the results? Please share your comments below.
For more insights, check out other Korean brand reputation rankings here.
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Source: Brikorea
