In a shocking turn of events, HYBE’s subsidiary label Source Music announces the comeback of their superheroine GFRIEND for the group’s 10th-anniversary reunion in 2025. While it is a fascinating development in the Kpop community, the public wonders whether Source Music has been desperate enough, especially after the recent flops from LE SSERAFIM, that the company must now turn to the very heroes they once easily discarded. Let’s dive deeper into the discussion below.
Source Music to Release GFRIEND Comeback Reunion for 10th Anniversary in January 2025
It is truly an amazing day for the Kpop communities, especially BUDDIES, as the 3rd generation Kpop sweetheart, GFRIEND, will be making a highly-anticipated comeback reunion in January 2025.
On September 24, an exclusive report from Korean media outlet JoyNews24 revealed statements from multiple industry insiders that GFRIEND is preparing for a new project aimed to go public in January 2025. This project will reportedly serve as a heartwarming gift for fans, marking the group’s 10th anniversary since their debut.
Further in the announcement, the report also mentioned that HYBE’s subsidiary and LE SSERAFIM’s label, Source Music, will handle the GFRIEND comeback reunion in 2025. For the record, Source Music was also the company that debuted GFRIEND.
The report mentioned that although GFRIEND members are now working with different agencies after Source Music disbanded the group in 2021, they have reportedly maintained a positive relationship with the company. As a result, the decision to collaborate with Source Music again has reportedly come naturally for the project.
“GFRIEND is gearing up to surprise their fans in January 2025 with a special project for their 10th anniversary!
The members wanted to give BUDDIES something truly memorable, and that’s how this project came to life. Be sure to stay tuned and show them lots of love!”
Source Music.
A Desperate Attempt After LE SSERAFIM Flops?
Indeed, the news of the GFRIEND comeback reunion in 2025 has brought immense hype for local and international Kpop fans. After all, GFRIEND previously disbanded in 2021 when the group was still at the peak of popularity. It also coincided with the merger and acquisition project, resulting in Source Music joining the giant label HYBE.
Therefore, fans had been incredibly furious, accusing Source Music of discarding the group that had literally saturated their body and soul to build the company from the ground up.
Today, when Source Music announces GFRIEND comeback reunion in 2025, fans welcome the idea with immense joy. And yet some also criticize the fact that GFRIEND members must once again be used as a tool by the company that once discarded them. That is especially concerning after the recent obvious decline in popularity of Source Music’s newest princess, LE SSERAFIM.
Previously, LE SSERAFIM had reported a massive decline in popularity. The group is now facing an unsettling future after being involved in endless controversies. Korean netizens even commented that nobody even pays attention to the group and that the fancams of LE SSERAFIM members only reached less than 50k views individually and 270k views as a group.
Therefore, fans are wondering whether Source Music is that desperate to make the company bounce back. After all, once they announced GFRIEND comeback reunion in 2025, reports mentioned a significant rise in the previously declining price of HYBE’s stocks.
it actually increased by 3.10% as of 3:30 pm. you can never deny gfriend's impact. THEY ARE LOVED by everyone pic.twitter.com/Zifm74N0XC
— ben⁶ (@parallelseason) September 24, 2024
Mixed Reactions from Netizens – Your Thoughts?
Finally, while fans are rejoicing about the comeback reunion of GFRIEND in January 2025, others are condemning the fact that all the glory and upcoming profits must once again go to Source Music, especially after fans believe that HYBE and Source Music had smeared the group’s name.
It's crazy how fans inside and outside of Korea don't want hybe/source music to be involved in this gfriend reunion
— Skyg_rough (@sad_buddy_sky) September 24, 2024
The way hybe smeared GFriends name through the mud and tried to blame them for their debt, just for GFriend to come back and save shitty source music.
— elias 🫃 (@Elluxies) September 24, 2024
The girls better be getting a hefty payment fuck that company and I mean that
no like i’m battling, hybe is legitimately a terrible company and their supporters are the most vile people on this app. source music also really fucking sucks. i don’t see myself putting any money in their pockets even for gfriend https://t.co/M2scByADbO
— ember ☆ (@bibijji) September 24, 2024
Here's my theory, it's kinda sus to see source music and hybe hold a gfriend reunion out of nowhere the moment their ggs started falling in controversies 😭😭 not one girl group in that company is able to survive peacefully. Their curse is real. Just stick to boy groups man.
— moony (@lifegavel3mons) September 24, 2024
But what about you? What do you think about GFRIEND comeback reunion under Source Music in 2025? Do you also think that it’s the company’s desperate attempt to bounce back after all the controversies? Please share your thoughts in the comments.
In the meantime, here’s GFRIEND’s impressive stage presence before they disbanded.
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Source: JoyNews24, TheQoo, Nate Pann.
