Spotify closed out 2024 with an exciting event, Spotify House Seoul, on December 13 at SPACE-S50 in Seongsu-dong, Seoul. The event marked Spotify’s first-ever house concept experience in Korea, celebrating a year of music milestones.
Spotify House Seoul, A House Like No Other
SPACE-S50 was transformed into an interactive “house,” where every room offered unique activities showcasing Spotify’s iconic features and artist connections:
Wrapped Entertainment Room: Fans engaged with a Wrapped Leaderboard and Post-it Wall to showcase their 2024 Spotify Wrapped stats. A playlist exhibition spotlighted trending Korean genres of the year.
Silent Listening Party in the Bedroom: A captivating audio experience featuring DJ-curated tracks and immersive visuals offered guests a private moment with their favorite tunes.
Spotify x BAPE Closet: A stylish collaboration between Spotify’s global Korean hip-hop playlist, KrOWN, and streetwear giant BAPE presented exclusive Spotify x BAPE T-shirts, making the room a fan-favorite.
The Garden Photobooths: An additional outdoor charm with photo booths inspired by Spotify’s K-Pop ON! playlist. It’s the perfect part of the house for social media snapshots.
‘Mood Mix’ in the Kitchen House: The Kitchen delighted attendees with custom cocktails and mood-based playlists, bringing Spotify’s ‘Mood Mix’ concept to life.
Spotify House Provided Unforgettable Performances
The highlight of the evening was a series of live performances that brought the house to life. The session began with a warm welcome from Jungjoo Park, Spotify’s Head of Music, followed by electrifying performances by:
- Hip-hop artists ‘Beenzino’ and ‘CHANGMO’
- Indie artist ‘HANRORO’
- Rock band ‘wave to earth’
Spotify’s Vision for Korean Music
Spotify commits to continue elevating Korean artists on a global stage and delivering exceptional music experiences to listeners everywhere.
“Spotify House Seoul is a celebration of music’s boundless power to connect people, cultures, and genres. This year has been transformative for Spotify in South Korea, as we continue to amplify Korean artists’ voices on a global stage while bringing fans closer to the music they love.
With initiatives like RADAR, our support for K-hip-hop, indie, and K-pop, and the recent introduction of the full Freemium experience, we’re committed to creating new opportunities for artists and delivering unparalleled listening experiences for fans across the country.”
Jungjoo Park, Spotify’s Head of Music.
Spotify’s Global Legacy
Since its inception in 2008, Spotify has revolutionized the way we experience music, boasting over 640 million users and 252 million subscribers across 180+ markets. Offering a vast library of 100 million tracks and 6 million podcast titles, Spotify continues to redefine music discovery and accessibility.
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