Spotify has announced the rising K-pop sensation MEOVV as the latest RADAR Korea artist. This exciting milestone marks a significant step in MEOVV’s journey as Spotify gears up to introduce the group’s unique sound and charm to listeners across the globe.
MEOOV Joining RADAR Korea Artists Lineup
Launched in 2020, Spotify RADAR is a global music program that spotlights emerging artists, helping them reach new audiences while deepening their connections with fans. RADAR has championed over 900 artists worldwide, including now-international icons such as The Kid LAROI, Lauv, Tyla, and Lil Baby. Data from past RADAR campaigns highlights that artists in the program typically experience a 40% increase in monthly listeners and a 30% boost in streams within six months of being featured.
With MEOVV joining the esteemed ranks of RADAR artists, Spotify is ready to launch a bespoke campaign to showcase the group’s vibrant music and unique identity. Through expertly curated editorial support, exclusive content drops, and behind-the-scenes access, fans can engage more deeply with MEOVV. Additionally, updates on their RADAR journey will be available through @SpotifyKR on Instagram. So, PAWMPAWM, get ready to stay connected with MEOVV.
MEOVV: A Rising Star with Global Appeal
Formed under THEBLACKLABEL by the legendary producer TEDDY, MEOVV made waves with their highly anticipated debut in September 2024. Their debut track “MEOW” not only captured hearts domestically but also earned a coveted spot on the South Korean Music Global Impact List—an accolade recognizing tracks by South Korean artists that resonate internationally on Spotify.
In less than a year, MEOVV has amassed over 2 million monthly listeners on Spotify, a remarkable achievement that underscores their growing influence in the K-Pop scene. Their meteoric rise reflects their undeniable talent, distinct musical style, and ability to connect with a global audience.
Spotify’s Commitment to Korean Artists
Jungjoo Park, Spotify’s Head of Music in Korea, expressed excitement about MEOVV’s inclusion in the RADAR lineup.
“At Spotify, we are committed to championing Korean artists at every stage of their journey. With MEOVV’s dynamic debut, we see them as a group to watch and are thrilled to welcome them into RADAR’s esteemed lineup of rising artists. We look forward to sharing their music and unique charms with listeners worldwide and supporting them as they break new ground through RADAR.”
Jungjoo Park.
At the same time, for MEOVV, being part of the RADAR program is a pivotal moment.
“Spotify’s belief in us through RADAR means a lot—especially since we’re still at the very beginning of our journey. We are excited to share our music with more listeners across the globe and hope that, through this opportunity, even more people will get to know MEOVV and what we represent as artists.”
MEOVV.
What’s Next for MEOVV?
As part of the RADAR campaign, listeners can anticipate exclusive content offering a deeper glimpse into MEOVV’s journey, artistic process, and plans. With Spotify’s powerful editorial and promotional backing, MEOVV will captivate new audiences while solidifying their place in the global music landscape.
From dynamic performances to intimate behind-the-scenes moments, MEOVV’s journey through RADAR promises to be an exciting ride for fans, old and new. Don’t miss out—follow @SpotifyKR on Instagram and stay tuned for exclusive updates on MEOVV’s journey to international stardom.
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