Netflix THE GLORY Korean Drama was a Success, But the Studio is in CRISIS

Netflix recent Korean drama series starring Song Hye Kyo and Lee Do Hyun, The Glory, opened the new year with massive success. However, that is not the case with its production house, Studio Dragon, which showed a sudden crisis. So what really happened, and what was the reason for this contradiction? Check out the following complete reports.

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THE GLORY Korean Drama Starring Song Hye Kyo Debuted #5 in Netflix Worldwide TV Series

Following its release date on December 30, 2022, Netflix Korean drama starring Song Hye Kyo, The Glory, managed to mark its achievement in Netflix TV Series worldwide.

On January 2, content ranking website, FlixPatrol revealed that The Glory Korean drama starring Song Hye Kyo debuted at #5 on Netflix worldwide TV Series ranking only 2 days after its release date.

According to FlixPatrol, The Glory Korean drama secured the #5 Netflix worldwide TV series ranking on January 1. In addition, the series also managed to reach the top at #1 in Netflix TV Series ranking in 10 countries. And it includes Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand, Qatar, Saudi Arabia, and Venezuela.

In other regions and countries, The Glory ranked #2 in Japan, Hong Kong, Maldives, Oman, and the United Arab Emirates and #4 in Bangladesh, Kuwait, and Sri Lanka.

North American rankings, however, showed a significant rise on its Netflix chart from #9 to #6. The Korean drama then rested at #5 at the end of the day.

Netflix Korean drama, The Glory, reached #5 at Netflix worldwide TV series ranking. | FlixPatrol

Song Hye Kyo & Netflix THE GLORY Korean Drama Series are in Success, but NOT The Company

Despite the success that The Glory Korean drama showed in Netflix TV Series chart, its production house faced a severe crisis for several days.

On December 2, Korean media reported that its production house had a shocking decrease in its shares. From the original price of 83,800 KRW, Studio Dragon’s stock price decreased significantly to -2.56% from the previous day. This price decrease happened for 3 consecutive days in the middle of The Glory Korean drama release.

What Happened?

Netflix The Glory Korean drama series starring Song Hye Kyo belongs to Hwa & Dam Pictures. The company is part of Studio Dragon’s subsidiary.

Previously, the promising release of The Glory and various expectations in Korean content managed to elevate Studio Dragon’s stock prize up to 10%. However, Studio Dragon’s stock decreased significantly starting from The Glory release date. For 2 whole days, various institutions had sold over 70,000 of the company shares, causing the price to go down the drain. But does it mean that The Glory was the cause of everything?

The Glory Korean drama starring Song Hye Kyo. | MDL

Not at all.

According to expert analysts, the decrease in Studio Dragon’s stock price was due to the failed expectations related to China’s ban on South Korea’s content.

Previously, one of the reasons why the company’s stocks massively increased was because the public had expected China to lift its ban on Korean culture. However, since nothing has been official, experts suggested that investors take more conservative approaches. After all, until the ban is truly lifted, nothing is certain just yet.

“We must assume that the law of Korean content ban is still in effect until these contents are confirmed to be aired in China.”
an industry insider.

What Do You Think?

So, what do you think about the contradictory achievement of The Glory and Studio Dragon? Do you think the success of part 1 and the upcoming part 2 of The Glory will be able to elevate the studio’s crisis?

Let us wait until part 2 of Netflix The Glory Korean drama series release date later in March 2023. In the meantime, did you watch the drama already? Feel free to share your thoughts in the comments. And stay with Kpoppost Instagram, Facebook, Twitter, and Telegram channel for more updates.