The Top 100 Korean Singer Brand Reputation Rankings in September 2021

On September 25, the Korean Business Research Institute has released the top 100 Korean singer brand reputation rankings for September 2021. As a result, BTS and Lim Young Woong, BLACKPINK, landed on the peak spots on September top 100 Korean singer brand reputation rankings.

BTS, Lim Young Woong, and BLACKPINK Lead the Top 100 Korean Singer Brand Reputation Rankings in September 2021

BLACKPINK and NCT rose to No.3 and No.5 with an impressive increase of 207,5% and 309.06%, respectively.

The Korea Corporate Reputation Research Institute collected 147,220,904 singer brand big data from August 25, 2021, to September 25, 2021, to analyze the consumers’ brand participation, media, communication, and community. Compared to August singer’s brand big data of 126,359,012, it increased by 16.51 percent.

The global phenomenon, BTS, who just completed their role as special envoys in UNGA 76 and released “My Universe,” a collaboration single with Coldplay, stayed at the top of the list with a brand reputation index of 13,793,731.

Lim Young Woong also remained in the same position on the second spot, with a brand reputation index of 13,279,255. Moreover, Kpop girl group BLACKPINK, who recently became the first Asian artist selected as SDG’s advocate for the UN, surged up to no.3 with an impressive increase of 207.05 percent and a brand reputation index score of 13,185,842 in September.

Korean trot singer Lee Chan Won remained at No.4. However, his brand reputation index increased by 20.79 percent, with a brand reputation index score of 7,406,788. Finally, NCT’s brand reputation index rose by 309.06 percent, with a brand reputation index of 6,024,589. As a result, the boy group landed on the No.5 spot.

Here are the 30 most popular Korean singers from July to September 2021.

Top 5 Most Popular Korean Singers in September 2021

1. BTS

• Brand Participation Index: 2,823,402
• Media Index: 3,532,873
• Communication Index: 3,607,836
• Community Index: 3,829,620

The brand reputation score increased by 17.35 percent, from 11,754,553 in August to 13,793,731 in September.

​2. Lim Young Woong

• Brand Participation Index: 3,743,666
• Media Index: 3,735,416
• Communication Index: 3,061,233
• Community Index: 2,738,941

The brand reputation score increased by 18.44 percent, from 11,211,913 in August to 13,279,255 in September.

3. BLACKPINK

Our new SDG Advocate, K-POP superstar group @ygofficialblink #BLACKPINK is encouraging young people to take #ClimateAction and to bring positive change to the world. https://t.co/FZ99i0cWRk pic.twitter.com/RxwNz3cP10

— SDG Advocates (@SDGAdvocates) September 18, 2021

• Brand Participation Index: 1,531,626
• Media Index: 2,826,205
• Communication Index: 3,835,240
• Community Index: 4,992,771

The brand reputation score increased by 207.05 percent, from 4,294,381 in August to 13,185,84 in September.

4 Lee Chan Won

• Brand Participation Index: 2,492,451
• Media Index: 1,512,359
• Communication Index: 1,212,461
• Community Index: 2,189,517

​​​The brand reputation score increased by 20.79 percent, from 6,131,800 in August to 7,406,788 in September.

5 NCT

• Brand Participation Index: 1,442,635
• Media Index: 1,690,538
• Communication Index: 1,450,262
• Community Index: 1,441,154

​​​The brand reputation score increased by 309.069 percent, from 1,472,787 in August to 6,024,589 in September.

September Top 100 Most Popular Korean Singer Brand Reputation Rankings

1. BTS
2. Lim Young Woong
3. BLACKPINK
4. Lee Chan Won
5. NCT
6. IU
7. Young Tak
8. Kang Daniel
9. Lee Hi
10. Lee Mujin
11. Jung Dong Won
12. BLACKPINK’s Lisa
13. Jang Min Ho
14. aespa
15. Red Velvet
16. STAYC
17. SEVENTEEN
18. Girls’ Generation Taeyeon
19. Song Ga In
20. Lee Seung Gi
21. Kim Hee Jae
22. Jessi
23. Red Velvet Joy
24. Oh My Girl
25. Somi
26. TWICE
27. Brave Girls
28. Lee Seung Yoon
29. HyunA
30. EXO
31. Sung Si-kyung
32. MAMAMOO
33. BLACKPINK Rosé
34. Wonstein
35. Jannabi
36. Baek Yerin
37. D-Hack
38. Sunmi
39. HAZE
40. Highlight
41. Epik High
42. NS Yoon-G
43. VIBE
44. EXO Baekhyun
45. Baek Ji Young
46. Highlight Yoseob
47. Park Hyo Shin
48. Jukjae
49. CHUNGHA
50. JYP
51. Punch
52. LABOUM
53. Na Hoon-ah
54. Jung Eun-ji
55. SG Wannabe
56. Loco
57. Im Chang Jung
58. BIG MAMA
59. Zico
60. JYJ Junsu
61. Mino
62. Maktub
63. Lee Hong Gi
64. Super Junior Kyuhyun
65. 10CM
66. MAMAMOO Wheein
67. KyoungSeo
68. Park Hye-won (HYNN)
69. Swings
70. Homies
71. Bolbbalgan4
72. MAMAMOO Hwasa
73. Hwang Chi Yeol
74. Akdong Musician (AKMU)
75. Davichi
76. Changmo
77. Paul Kim
78. GyeongseoYeji
79. Jung Seung Hwan
80. Sandeul
81. Younha
82. Kwon Jin Ah
83. ITZY
84. Chung Dong Ha
85. Jang Beom Jun
86. Naul
87. VOS
88. Giriboy
89. Kassy
90. Kim Feel
91. Monday Kiz
92. MC The Max
93. Shin Yong Jae
94. Jeong Hongil
95. Ha Hyun Woo
96. Gaeko
97. Lee Ye Joon
98. Huh Gak
99. Mirani
100. OVAN

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More to read about rankings:

• The Top 100 Individual KPop Idol Brand Reputation Rankings in September 2021
• The Top 100 Korean Star Brand Reputation Rankings in September 2021
• Kim Seon Ho Leads the Top 50 Korean Drama Actor Brand Reputation Rankings in September 2021
• Top 10 Best KPop Boy Groups of All Time Selected by Korean Media Outlet
• The Top 50 Korean Variety Star Brand Reputation Rankings in September 2021

Source: (1)