TOP 100 Individual Kpop Idol Brand Reputation Rankings in August 2024

Karina, a member of Kpop girl group aespa, topped the list of the most popular Kpop idols this August. Explore the top 100 individual Kpop idol brand reputation rankings in August 2024 and find your favorite idols!

August 2024 Top Individual Kpop Idol Brand Reputation Rankings

From July 22 to August 22, 2024, the Korean Business Research Institute gathered an impressive 106,693,691 brand big data. They collected this data from 1,730 Kpop idols, consisting of female and male Kpop idols. Compared to the previous month’s total of 113,323,447 brand big data, this reflects a 5.85% decrease.

Moreover, the institute used this latest data to calculate the idols’ brand reputation indexes through an analysis of consumer behavior. This analysis highlights four key aspects: participation, media, communication, and community. Based on the results of the brand reputation indexes, the institute identified the top 100 Kpop idols for brand reputation rankings in August 2024.

According to the latest analysis, aespa’s Karina, IVE’s Jang Won Young, ASTRO’s Cha Eun Woo, Girls’ Generation’s Taeyeon, and BTS’s Jin topped the list as the top five Kpop idols in the brand rankings for August 2024, showcasing their immense popularity.

Check out the exciting list of the top 30 popular individual Kpop idols for June, July, and August below!

TOP 5

1. aespa Karina

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A post shared by aespa 에스파 (@aespa_official)

Karina from aespa, who is set to debut in a gripping noir action cinematic series entitled “MY ARTi FILM” on MNet, took the top spot with a brand reputation index of 3,731,337. Compared to July’s brand reputation index of 2,624,757, this represented an impressive increase of 42.16%. The score is composed of the following indexes:

• Participation Index: 717,874
• Media Index: 730,610
• Communication Index: 884,863
• Community Index: 1,397,990

Moreover, according to the link analysis, the terms “transform,” “challenge,” and “lovely” ranked highly. In the keyword analysis, “Supernova, “My ARTi Film,” and “Ambassador” also scored high. The positive-to-negative ratio analysis showed a remarkable score of 91.70%.

2. IVE Jang Won Young

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A post shared by 장원영 WONYOUNG (@for_everyoung10)

Jang Won Young from IVE, who looks stunning as the ambassador for the K-beauty product AMUSE, secured the second spot with an impressive brand reputation score of 3,442,962. This number signifies a rise of 25.26% from July’s brand reputation index of 2,748,651. The current index is derived from the following indexes:

• Participation Index: 637,868
• Media Index: 676,083
• Communication Index: 877,352
• Community Index: 1,251,659

3. ASTRO Cha Eun Woo

Cha Eun Woo from ASTRO, who wowed fans with his stunning visuals as his hair adorned with the Josephine Aigrette Imperiale Tiara from the Chaumet High Jewelry Collection (worth 87,250 USD), secured third place with a brand reputation index of 3,251,136. Compared to July’s brand reputation index of 2,870,148, it experienced a 13.27% increase. His latest brand index is derived from these indexes:

• Participation Index: 760,602
• Media Index: 829,828
• Communication Index: 747,970
• Community Index: 912,735

4. Girls’ Generation Taeyeon

Taeyeon from Girls’ Generation, who recently appeared as a guest on the MMTG show, claimed the fourth position with a brand reputation index of 3,087,642. Compared to last month’s brand reputation index of 3,532,006, it shows a 12.58% decrease. The current index is derived from the following indexes:

• Participation Index: 429,277
• Media Index: 333,398
• Communication Index: 1,097,382
• Community Index: 1,227,584

5. BTS Jin

Jin from BTS, who actively participates in variety shows after completing his military service, secured the fifth place with a brand reputation index of 2,977,916. However, this shows a significant decline of 46.88% from July’s brand reputation index of 5,606,311. His current score was calculated based on these indexes:

• Participation Index: 140,283
• Media Index: 364,460
• Communication Index: 1,226,468
• Community Index: 1,246,706

TOP 100

1. aespa Karina
2. IVE Jang Won Young
3. ASTRO Cha Eun Woo
4. Girls’ Generation Taeyeon
5. BTS Jin
6. BTS Jimin
7. IVE An Yu Jin
8. aespa Winter
9. Kiss of Life Natty
10. RIIZE Wonbin
11. Wanna One Kang Daniel
12. BTS Jungkook
13. Red Velvet Wendy
14. Cignature Jee Won
15. Red Velvet Yeri
16. Apink Jung Eun Ji
17. THE BOYZ Sunwoo
18. Red Velvet Joy
19. THE BOYZ Juyeon
20. EXO Baekhyun
21. Red Velvet Yeri
22. TWICE Jeongyeon
23. THE BOYZ Hyunjae
24. SHINee Key
25. TWICE Sana
26. Super Junior Kyuhyun
27. LE SSERAFIM Kim Chaewon
28. SEVENTEEN Mingyu
29. ENHYPEN Sunghoon
30. TWICE Nayeon
31. NCT Mark
32. SEVENTEEN Wonwoo
33. Super Junior Heechul
34. NCT Jaehyun
35. Super Junior Choi Siwon
36. BLACKPINK Jennie
37. SHINee Minho
38. Oh My Girl YooA
39. IVE Rei
40. Red Velvet Seulgi
41. Girls’ Generation YoonA
42. BTS V
43. Oh My Girl Arin
44. TWICE Mina
45. SEVENTEEN Hoshi
46. Oh My Girl Mimi
47. ENHYPEN Sunno
48. Apink Kim Nam Joo
49. Oh My Girl Hyojeong
50. (G)I-DLE Miyeon
51. TWICE Jihyo
52. THE BOYZ Younghoon
53. BLACKPINK Rosé
54. NewJeans Hanni
55. NCT Doyoung
56. SEVENTEEN Jeonghan
57. SHINee Taemin
58. Girls’ Generation Seohyun
59. BLACKPINK Lisa
60. ENHYPEN Jungwon
61. LE SSERAFIM Kazuha
62. SEVENTEEN Woozi
63. BTS RM
64. Oh My Girl Yubin
65. RIIZE Sohee
66. IVE Liz
67. SEVENTEEN DK
68. TWICE Dahyun
69. BLACKPINK Jisoo
70. SEVENTEEN S.Coups
71. TWICE Chaeyoung
72. BTS J-Hope
73. LE SSERAFIM Sakura
74. IVE Leeseo
75. IVE Gaeul
76. aespa Ningning
77. aespa Giselle
78. SHINee Onew
79. RIIZE Sungchan
80. LE SSERAFIM Hong Eun Chae
81. RIIZE Anton
82. Block B P.O
83. NMIXX Haewon
84. NewJeans Minji
85. NMIXX Sullyoon
86. TVXQ Yunho
87. tripleS Kim Yoo Yeon
88. ILLIT Wonhee
89. WINNER Song Mino
90. Wanna One Park Ji Hoon
91. Wanna One Kim Jae Hwan
92. SHINHWA Lee Min Woo
93. WINNER Lee Seung Hoon
94. RIIZE Eunseok
95. WINNER Kim Jinwoo
96. TWS Shinyu
97. Wanna One Ong Seong Wu
98. TWS Dohoon
99. Kiss of Life Belle
100. Highlight Yoon Doojoon

Are your favorite idols on the list? Please share with us in the comments and stay tuned for the following Kpop brand popularity rankings!

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Source: Brikorea.