TOP 100 Individual Kpop Idol Brand Reputation Rankings in July 2024

On July 25, the Korean Business Research Institute released the latest individual Kpop idol brand reputation rankings for July 2024. As a result, Kim Seokjin (Jin) from BTS maintained the top spot for the second consecutive month. Find the top 100 list of individual Kpop idol brand reputation rankings for July 2024, highlighting the most popular male and female idols right now!

July 2024 Top Individual Kpop Idol Brand Reputation Rankings

The Korean Business Research Institute analyzed the brand reputation index of idols by extracting 113,323,447 pieces of big data related to 1,730 idol individual brands from June 25 to July 25, 2024. The institute observed a 2.31% increase in the volume of data related to individual idol brands this month compared to the previous month when they analyzed 110,769,278 pieces of data. Further, they measured the brand reputation index by evaluating the consumer participation index, media index, communication index, and community index related to idol individual brands. 

According to the analysis of individual Kpop idol brand reputation data in July 2024, BTS Jin secured the top position, followed by Girls’ Generation Taeyeon in the second spot, Apink Jung Eunji in the third spot, ASTRO Cha Eun Woo in the fourth position, and IVE Jang Won Young in the fifth position.

Discover the top 30 Kpop female and male idols for May, June, and July below..

TOP 5

1. BTS Jin

In July 2024, Jin from BTS maintained the top spot in the individual Kpop idol brand reputation rankings for the second consecutive month with a brand reputation index of 5,606,311. Despite holding onto his position, Jin’s brand reputation index saw a 10.60% decline from June’s 6,270,885 index. The analysis shows the following breakdown for Jin:

• Participation Index: 139,956
• Media Index: 1,263,125
• Communication Index: 2,161,547
• Community Index: 2,041,682

Furthermore, in the link analysis conducted by the institute, the words “Bearer,” “Attention,” and “Handsome” emerged as the most popular terms associated with the idol. On the other hand, in the keyword analysis, terms like “Paris Olympics,” “torch relay,” and “Super Tuna” stood out. Moreover, Jin achieved a positive score of 92.59% in the positive and negative analysis. In addition, Jin also secured the top spot in the July kpop boy group member brand reputation rankings.

​2, Girls’ Generation Taeyeon

In July, Taeyeon from Girls’ Generation, who recently released her new single “Heaven,” rose to the second position with a brand reputation index of 3,532,006. This increase of 48.72% from June’s index of 2,374,883 showcases her growing popularity. Here are the specific indexes:

• Participation Index: 126,443
• Media Index: 930,233
• Communication Index: 1,098,587
• Community Index: 1,376,744

​3, Apink Jung Eun Ji

This month, Jung Eun Ji from Apink, known for her captivating portrayal in the Korean drama “Miss Night and Day,” soared to the third spot in the idol brand rankings. Her brand reputation index skyrocketed by 171.24%, climbing from 1,252,951 in June to 3,398,443 in July. The breakdown of the indexes includes:

• Participation index 130,713
• Media index 1,279,946
• Communication index 902,798
• Community index 1,084,986

Furthermore, Jung Eun Ji also secured the top spot in the July Korean drama brand reputation rankings.

​4. ASTRO Cha Eun Woo

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Cha Eun Woo from ASTRO, who delivered a remarkable performance at the Waterbomb 2024 Seoul stage, slipped to fourth place this month. The singer of “Where Am I” obtained a brand reputation index of 2,870,148. This marks a 29.68% decline compared to the June brand reputation index of 4,081,551. The breakdown of the indexes is as follows:

• Participation Index: 762,564
• Media Index: 825,268
• Communication Index: 746,446
• Community Index: 535,870

​5. IVE Jang Won Young

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Jang Won Young from IVE, who impressed fans with her hairstyle and dress at Gayo Daejeon Summer 2024, fell to the fifth position with a brand reputation index of 2,748,651. Despite the ranking drop, her brand reputation index surged significantly by 97.18% compared to June’s figure of 1,394,004. The detailed indexes are as follows:

• Participation Index: 314,628
• Media Index: 569,435
• Communication Index: 880,633
• Community Index: 983,954

TOP 100

1. BTS Jin
2. Girls’ Generation Taeyeon
3. Apink Jung Eun Ji
4. ASTRO Cha Eun Woo
5. IVE Jang Won Young
6. aespa Karina
7. IVE An Yu Jin
8. Cignature Jee Won
9. BTS Jimin
10. Red Velvet Joy
11. aespa Winter
12. Kiss of Life Natty
13. Wanna One Kang Daniel
14. Red Velvet Yeri
15. RIIZE Wonbin
16. Oh My Girl Mimi
17. BLACKPINK Jisoo
18. BTS Jungkook
19. THE BOYZ Juyeon
20. TWICE Nayeon
21. SHINee Key
22. THE BOYZ Sunwoo
23. ENHYPEN Sunghoon
24. Super Junior Kyuhyun
25. Red Velvet Seulgi
26. BLACKPINK Rosé
27. SEVENTEEN Wonwoo
28. Girls’ Generation YoonA
29. IVE Rei
30. Oh My Girl YooA
31. BLACKPINK Lisa
32. SEVENTEEN Mingyu
33. (G)I-DLE Miyeon
34. NCT Mark
35. SEVENTEEN Hoshi
36. NCT Jaehyun
37. ENHYPEN Sunno
38. Oh My Girl Arin
39. TWICE Mina
40. THE BOYZ Younghoon
41. BTS V
42. SHINee Taemin
43. Wanna One Kim Jae Hwan
44. TWICE Jihyo
45. TWICE Jeongyeon
46. Red Velvet Wendy
47. SEVENTEEN Jeonghan
48. SHINee Minho
49. RIIZE Anton
50. NCT Doyoung
51. Oh My Girl Hyojeong
52. Girls’ Generation Seohyun
53. ENHYPEN Jungwon
54. BTS J-Hope
55. BTS RM
56. BTS Suga
57. SHINee Onew
58. LE SSERAFIM Kim Chaewon
59. Red Velvet Yeri
60. IVE Liz
61. SEVENTEEN Woozi
62. SEVENTEEN DK
63. Oh My Girl Yubin
64. Super Junior Heechul
65. TWICE Dahyun
66. TWICE Chaeyoung
67. RIIZE Sohee
68. LE SSERAFIM Kazuha
69. RIIZE Sungchan
70. aespa Giselle
71. EXO Suho
72. aespa Ningning
73. IVE Gaeul
74. SEVENTEEN S.Coups
75. IVE Leeseo
76. LE SSERAFIM Hong Eun Chae
77. LE SSERAFIM Huh Yun Jin
78. BLACKPINK Jennie
79. ILLIT Wonhee
80. ILLIT Minju
81. ATEEZ San
82. NMIXX Haewon
83. ITZY Yuna
84. SEVENTEEN Seungkwan
85. MAMAMOO Hwasa
86. ZEROBASEONE Sung Han Bin
87. Girls’ Generation Sooyoung
88. RIIZE Eunseok
89. SEVENTEEN Jun
90. woo!ah! Nana
91. WINNER Song Mino
92. LE SSERAFIM Sakura
93. EXO Baekhyun
94. TWS Shinyu
95. RIIZE Shotaro
96. Highlight Yoon Doojoon
97. TWS Dohoon
98. Wanna One and NU’EST Hwang Minhyun
99. Wanna One Ong Seong Wu
100. Kiss of Life Belle

Is your favorite Kpop idol among the top 100 listed above? Feel free to share in the comments, and keep an eye out for the forthcoming Kpop brand popularity rankings!

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Source: Brikorea