TOP 100 Korean Actor Brand Reputation Rankings in April 2024

On April 29, the Korean Business Research Institute released the latest rankings of the top 100 Korean actors and actresses in Korea. According to the Institute’s analysis, Kim Soo Hyun, known for his role in “Queen of Tears,” secured the top spot. Below, you can discover the top 100 Korean actor brand reputation rankings for April 2024.

April 2024 Top Korean Actor Brand Reputation Rankings

The Korean Business Research Institute collected 191,040,058 pieces of brand data related to 100 Korean actors and actresses who appeared in dramas, movies, and OTTs broadcast between March 29 and April 29, 2024. The Institute gathered the data based on consumers’ brand engagement, media coverage, website traffic, and community interactions. Furthermore, they quantitatively measured and indexed this information using a brand reputation algorithm. Compared to the 208,227,692 data points associated with actors from last March, there was an 8.25% decrease.

TOP 5

1. Kim Soo Hyun

Actor Kim Soo Hyun, known for his role as Baek Hyun Woo in the Korean drama “Queen of Tears,” has risen to the top rank this month. He achieved a brand value of 11,625,568 in April with the following indices:

• Participation Index: 3,546,711
• Media Index: 3,563,239
• Communication Index: 2,182,359
• Community Index: 2,333,259

2. Cha Eun Woo

Idol actor Cha Eun Woo, who impressed K-drama fans with his versatile acting in “Wonderful World,” dropped to the second position this month. The actor attained a brand value of 7,762,794 with the following indices:

• Participation Index: 1,124,715
• Media Index: 2,123,340
• Communication Index: 2,029,132
• Community Index: 2,485,606

3. Ma Dong Seok

Ma Dong Seok, also known as Don Lee, known for his action acting skills, returned to the big screen with his new installment of “The Roundup: Punishment.” He achieved an impressive brand value of 7,200,487 and secured the third position this month with the following indices:

• Participation Index: 1,045,434
• Media Index: 2,019,566
• Communication Index: 1,931,123
• Community Index: 2,204,364 

4. Byeon Woo Seok

Rising actor Byeon Woo Seok, who captivated viewers with his portrayal of Ryu Seon Jae in the Korean drama “Lovely Runner,” made a notable entry onto the list. The actor gained an impressive brand value of 7,195,187, along with the following indices:

• Participation Index: 2,397,135
• Media Index: 2,057,412
• Communication Index: 1,370,984
• Community Index: 1,369,656

​5. Kim Ji Won

Renowned actress Kim Ji Won, who captured the viewers’ hearts with her exceptional acting skills in the Korean drama “Queen of Tears,” rose to the fifth position. This month, she achieved a brand value of 7,032,907 with the following indices:

• Participation Index: 2,324,899
• Media Index: 2,211,842
• Communication Index: 1,336,568
• Community Index: 1,159,598

TOP 100

1. Kim Soo Hyun
2. Cha Eun Woo
3. Ma Dong Seok
4. Byeon Woo Seok
5. Kim Ji Won
6. Lee Joo Bin
7. Park Ji Hwan
8. Jeon So Nee
9. Park Sung Hoon
10. Kim Hye Yoon
11. Lee Je Hoon
12. Go Yoon Jung
13. Lee Do Hyun
14. Lee Joon
15. Song Joong Ki
16. Son Suk Ku
17. Lee Jung Hyun
18. Kwak Dong Yeon
19. Kim Nam Joo
20. Kim Go Eun
21. Song Geon Hee
22. Gong Myung
23. Kim Mu Yeol
24. Lee Byung Hun
25. Lee Bo Young
26. Lee Dong Hwi
27. Ju Ji Hoon
28. Kim Hye Soo
29. Lee Moo Saeng
30. Gong Yoo
31. Won Mi Kyung
32. Im Soo Hyang
33. Kim Sung Cheol
34. Park Bo Young
35. Jung Woo Sung
36. Seo Eun Soo
37. Lee Chung Ah
38. Kim Ha Neul
39. Koo Kyo Hwan
40. Han Hyo Joo
41. Oh Hyun Kyung
42. Choi Min Sik
43. Hong Kyung
44. Lee Yu Bi
45. Moon Sang Min
46. Jo Jung Suk
47. Lee Joon Hyuk
48. Park Seo Joon
49. Lee Jong Suk
50. Go Min Si
51. Kwon Nara
52. Jung Hae In
53. Jung Ho Yeon
54. Gang Dong Won
55. Yoo Hae Jin
56. Ji Hyun Woo
57. Han Ji Min
58. Park Shin Hye
59. Im Si Wan
60. Hyun Bin
61. Lee Jung Jae
62. Choi Woo Shik
63. Kim Tae Ri
64. Kim Da Mi
65. Hwang Jung Min
66. Park Hyung Sik
67. Ha Jung Woo
68. Choi Woo Sung
69. Joo Won
70. Yeon Woo Jin
71. Ra Mi Ran
72. Yoon Hyun Soo
73. Kim Dong Hwi
74. Nam Joo Hyuk
75. Suho
76. Jo In Sung
77. Gong Hyo Jin
78. Hahm Eun Jung
79. Kim Hee Won
80. Lee Hee Joon
81. Hong Ye Ji
82. Lee Yi Kyung
83. Cho Seung Woo
84. Jang Seung Jo
85. Jung Joon Ho
86. Honey Lee
87. Kim Min Gyu
88. Kim Nam Gil
89. Kim Kang Woo
90. Im Se Mi
91. Choi Sung Eun
92. Park Sang Won
93. Baek Sung Hyun
94. Lee So Yeon
95. Kim Sun Young
96. Ryu Seung Ryong
97. Cha Hwa Yeon
98. Um Ki Joon
99. Lee Min Jae
100. Lee Sun Bin

Is your favorite Korean actor or actress included in the top 100 rankings this April? Please share with us in the comments below, and stay tuned for the following Korean brand reputation rankings!

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Source: Brikorea