The Korean Business Research Institute has released the August 2023 rankings for Korean actor brand reputation. This analysis includes popular Korean actors and actresses from both movies and dramas, as well as those active in web media and OTTs. Discover the top Korean actors and actresses below and find your favorite!
August 2023 TOP 100 Korean Actor Brand Reputation Rankings
From July 29 to August 29, 2023, the Korean Business Research Institute collected 221,605,884 brand data points from 100 actors, encompassing their involvement in dramas, movies, and OTTs. The Institute classified the data by considering brand participation, media and traffic volume, and community engagement. Moreover, the Institute utilized a brand reputation algorithm to measure and index the data points quantitatively. Compared to July 2023, the Institute collected 202,496,053 data points; the brand big data saw a significant increase of 9.44%.
As a result, Lee Byung Hun, Go Yoon Jung, Lee Han Byeol, Lim Ji Yeon, and Namgoong Min secured the top five spots for most popular Korean actors in August 2023.
Top 5 Most Popular Korean Actors & Actresses
1. Lee Byung Hun
- Brand Participation Index: 2,387,586
- Media Index: 2,472,901
- Communication Index: 3,247,177
- Community Index: 2,606,263
Lee Byung Hun achieved the top spot on the list with an impressive brand reputation index of 10,713,927. His portrayal in the dystopian action film “Concrete Utopia” captivated audiences and garnered significant attention.
2. Go Yoon Jung
- Brand Participation Index: 2,682,357
- Media Index: 2,355,235
- Communication Index of 2,093,995
- Community Index of 2,282,290
Go Yoon Jung secured the second place on the list, renowned for her passionate performance in the popular Kdrama series “Moving.” This rising star achieved an impressive brand reputation index of 9,413,877 this month.
3. Lee Han Byeol
- Brand Participation Index: 1,736,846
- Media Index: 1,693,654,
- Communication Index 2,483,868
- Community index of 2,491,419.
Lee Han Byeol claimed the third spot, making a successful lead role debut in the highly anticipated series “Mask.” The rookie actress’s captivating performance earned her a brand reputation index of 8,405,787 this month.
4. Lim Ji Yeon
- Brand Participation Index 1,634,414
- Media index 1,638,815,
- Communication Index 1,499,900,
- Community index of 1,853,355,
Lim Ji Yeon continues to captivate Kdrama fans with her acting skills. In her recent Kdrama “The Killing Vote,” she successfully portrayed her new role as a detective, captivating viewers. Her outstanding portrayal earned her a brand reputation index of 6,626,483, rising to the fourth spot on this month’s list.
5. Namgoong Min
- Brand Participation Index: 1,610,958,
- Media Index: 1,625,966,
- Communication Index: 1,486,693,
- Community Index: 1,807,505
Namgoong Min has gained attention from Kdrama fans with his recent return to a historical drama in “My Dearest.” He successfully captivated viewers’ hearts and earned a brand reputation index of 6,531,123.
TOP 100 Korean Actor Brand Reputation Rankings in August 2023
- Lee Byung Hun
- Go Yoon Jung
- Lee Han Byeol
- Lim Ji Yeon
- Namgoong Min
- Lee Junho
- Jo In Sung
- Han Ji Min
- Park Seo Joon
- Park Bo Young
- Han Hyo Joo
- Jung Hae In
- Son Suk Ku
- Ahn Jae Hong
- Go Min Si
- Lee Da In
- Go Hyun Jung
- Ahn Bo Hyun
- Kim Sejeong
- Ahn Eun Jin
- Nana
- Ha Jung Woo
- Jo Byeong Kyu
- Jeon Hye Jin
- Yeom Hye Ran
- Kim Hye Soo
- Yoo Hae Jin
- Kim Tae Ri
- Won Ji An
- Kim Sun Young
- Park Sung Hoon
- Kim Ji Eun
- Kim Myeong Soo
- Hong Kyung
- Kang Ki Young
- Lee Joon Hyuk
- Cha Seung Won
- Park Hae Jin
- Yum Jung Ah
- Gong Yoo
- Choi Myeong Gil
- Kim Nam Gil
- Na In Woo
- Shin Hye Sun
- Song Joong Ki
- Go Won Hee
- Lee Hak Joo
- Go Soo
- Son Ye Jin
- Lee Min Ki
- Jin Sun Kyu
- Kim Yoon Woo
- Ma Dong Seok
- SF9 Rowoon
- Lim YoonA
- Kim Sung Kyun
- Lee Jong Suk
- Yoo Jun Sang
- Lee Je Hoon
- Ahn Sung Ki
- Ahn Jae Hyun
- Jo Bo Ah
- Jung Woo
- Lee Sun Kyun
- Kang Bu Ja
- Baek Jin Hee
- Im Si Wan
- Nam Joo Hyuk
- Hyun Bin
- Oh Jung Se
- Kim Ga Eun
- Seo In Guk
- Lee Jung Jae
- Ahn Jae Wook
- Hwang Jung Min
- Kwon Yul
- Choi Min Sik
- Cho Seung Woo
- Park Joo Mi
- Cha Joo Young
- Park Sung Woong
- Kim Da Mi
- Choi Woo Shik
- Jeon Do Yeon
- Go Kyu Pil
- Go Ara
- Gong Hyo Jin
- Kim Dong Wook
- Chun Woo Hee
- Ahn Se Ha
- Ok Taecyeon
- Kang Min Hyuk
- Yeon Woo
- Jung Eui Jae
- Choi Min Soo
- Han Eun Jung
- EXO Suho
- Kim Yoo Mi
- Choi Yoon Young
- Park Kang Hyun
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