TOP 100 Korean Actor Brand Reputation Rankings in August 2024

Actor Lee Je Hoon, known for his outstanding performance in the Korean movie “Escape,” topped the list as the most popular Korean actor for August 2024. Who else made an impact in the Korean film industry this month? Let’s explore the latest top 100 Korean actor brand reputation rankings for August 2024!

Actor Lee Je Hoon Tops the Korean Actor Brand Reputation Rankings in August 2024

As the OTT market continues to grow, expanding the activities of actors, the analysis of actor brand reputation has also broadened. This includes a comprehensive analysis of actors in films and dramas, incorporating data from various web media platforms.

The Korean Business Research Institute analyzed over 161,390,911 pieces of brand big data from 100 actors featured in dramas, films, and OTT platforms from July 20 to August 20, 2024. Compared to 139,108,636 pieces of big data from July, this represents a 16.02% increase.

The brand reputation index is derived from extracting brand big data and analyzing consumer behavior through a reputation analysis algorithm. The institute determined the actor brand reputation by using four indices: participation, media, communication, and community indexes.

As a result of the analysis, Lee Je Hoon, Jang Nara, Uhm Tae Goo, Jo Jung Suk, and Jung Eun Ji were named the most popular Korean actors in August 2024. Below are the top 30 Korean actor brand rankings in June, July, and August 2024. 

TOP 5

1. Lee Je Hoon

Actor Lee Je Hoon, known for his powerful performance in the movie “Escape,” claimed the top spot this month, boasting an impressive brand reputation index of 4,561,020. His success is supported by the following indices:

• Participation Index: 1,645,744
• Media Index: 1,169,778
• Communication Index: 905,581
• Community Index: 839,918

2. Jang Nara

Actress Jang Na Ra, known for inspiring viewers’ dopamine levels through her role in “Good Partner,” placed second. She achieved an outstanding brand reputation index of 4,055,366 with the following indices:

• Participation Index: 1,298,759
• Media Index: 1,002,160
• Communication Index: 990,825
• Community Index: 763,623

In addition, she topped the Top 50 Korean Drama Actor Brand Reputation Rankings in August 2024.

3. Um Tae Goo

Meanwhile, actor Um Tae Goo, who has won the hearts of a global audience on international OTT platforms with his delightful performance in the romantic comedy “My Sweet Mobster,” secured third place this month. He achieved a notable brand reputation index of 4,041,272 with the following indices:

• Participation Index: 870,614
• Media Index: 862,578
• Communication Index: 1,039,071
• Community Index: 1,269,009

4. Jo Jung Suk

Moreover, Jo Jung Suk’s brand, recognized for his bold transformation in the movie “The Pilot,” seized fourth place. The actor obtained an impressive brand reputation index of 3,976,254 this month, with the following indexes:

• Participation Index: 1,234,330
• Media Index: 1,058,284
• Communication Index: 777,677
• Community Index: 905,963

5. Jung Eun Ji

Finally, rounding out the top five is Jung Eun Ji, who has enchanted viewers with her stellar performances in “Miss Night and Day.” She concluded the rankings with an impressive brand reputation index of 3,975,926, with the following indices:

• Participation Index: 610,091
• Media Index: 1,223,509
• Communication Index: 868,876
• Community Index: 1,273,451

Additionally, she is currently in talks for a new romance drama titled “24-Hour Health Club,” where she may co-star with idol-turned-actor Lee Jun Young, a former member of UKISS.

TOP 100

1. Lee Je Hoon
2. Jang Nara
3. Uhm Tae Goo
4. Jo Jung Suk
5. Jung Eun Ji
6. Ma Dong Seok
7. Hwang Jung Min
8. Chae Jong Hyeop
9. Choi Jin Hyuk
10. Nam Ji Hyun
11. Lee Do Hyun
12. Ji Chang Wook
13. Baek Seo Hoo
14. Lee Jung Eun
15. Lim Ji Yeon
16. Hyeyeon
17. Lee Joo Myung
18. Yum Jung Ah
19. Shin Ha Kyun
20. Han Sunhwa
21. Choi Woo Shik
22. Go Yoon Jung
23. Go Min Si
24. Park Seo Joon
25. Gong Yoo
26. Kim Jae Joong
27. Park Sang Won
28. Lee Jung Ha
29. Ha Jung Woo
30. Jeon Do Yeon
31. Jung Hae In
32. Lee Byung Hun
33. Shin Seung Ho
34. Kim Hyun Jin
35. Park Se Wan
36. Kim Go Eun
37. Song Joong Ki
38. Kim So Hyun
39. Kim Mu Yeol
40. Lee Sang Hee
41. Park Bo Young
42. Park Ji Hwan
43. Kim Seon Ho
44. Kim Jun Han
45. Chun Woo Hee
46. Lee Jung Jae
47. Jeon Hye Jin
48. Lee Seo Jin
49. Ji Sung
50. Son Suk Ku
51. Kim Do Hoon
52. Im Si Wan
53. Lee Jin Wook
54. Lee Jong Suk
55. Yeo Jin Goo
56. Lee Hee Joon
57. Jung Woo Sung
58. Kim Hye Soo
59. Cho Jin Woong
60. Lee Jong Won
61. Da Eun
62. Song Ji Hyo
63. Lee Sung Min
64. Park Eun Bin
65. Gang Dong Won
66. Seo In Guk
67. Namkoong Min
68. P.O
69. Moon Ji In
70. Jin Goo
71. Kwon Yul
72. Lee Young Ae
73. Choi Min Sik
74. Kim Tae Ri
75. Han Chae Young
76. Kim Da Mi
77. Lee Seung Yeon
78. Jin Se Yeon
79. Ryu Jun Yeol
80. Wi Ha Joon
81. Yoon Ji On
82. Lee Won Jung
83. Gong Myung
84. Yoon Byung Hee
85. Hyun Bin
86. Yoo Hae Jin
87. Han Bo Reum
88. Cha Seung Won
89. Ji Seung Hyun
90. Ji Hyun Woo
91. Im Soo Hyang
92. Song Kang Ho
93. Hahm Eun Jung
94. Pyo Ye Jin
95. Jung Eun Chae
96. Shin Jae Ha
97. Kim Myung Min
98. Lee Il Hwa
99. Jeon Mi Do
100. Heo Nam Joon

Is your favorite Korean actor/actress on the list? Please share with us in the comments, and stay tuned for the upcoming Korean actor brand popularity rankings!

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Source: Brikorea