TOP 100 Korean Actor Brand Reputation Rankings in December 2023

On December 26, the Korean Business Research Institute released the highly anticipated rankings of the most popular Korean actors of the month. The analysis, based on big data from December 2023, revealed that the top five actors were Im Si Wan, Jung Woo Sung, Song Kang, Kim Yoo Jung, and Kim Hye Soo. Let’s look at the top 100 Korean actor brand reputation rankings for December 2023, highlighting the beloved and widely acclaimed actors and actresses who dominate the Korean entertainment industry.

December 2023 Top Korean Actor Brand Reputation Rankings: 1st Im Si Wan

The Korean Business Research Institute gathered a staggering 229,189,283 instances of brand big data from 100 actors across dramas, movies, and OTT platforms that were aired between November 25 and December 25, 2023. This figure represents a 25.99% increase compared to last November, demonstrating the growing significance of brand data in the industry.

The analysis of actor brand reputation encompasses various indices, including participation, media coverage, communication, and community engagement. These indices contribute to the overall brand reputation index, derived from a comprehensive consumer behavior analysis. Moreover, the study now integrates activities in web media to account for the expanding OTT market.

For December 2023, the top 5 actors who emerged as leaders in terms of brand reputation were Im Si Wan, Jung Woo Sung, Song Kang, Kim Yoo Jung, and Kim Hye Soo. These actors have established a strong and revered presence in the industry, solidifying their positions as beloved and influential figures.

Let’s delve into a comprehensive analysis of the top five Korean actors below.

Top 5 Korean Actors

1. Im Si Wan

Im Si Wan, the talented actor who captured audiences’ hearts with his performance in “Boyhood,” secured the top spot in the Korean actor brand reputation rankings for this month. The analysis of big data revealed impressive numbers for Im Si Wan, showcasing his strong presence and influence in the industry:

• Participation Index: 1,825,341
• Media Index: 1,821,450
• Communication Index: 2,112,711
• Community Index: 2,289,108

Combining these indices, Im Si Wan achieved a remarkable brand reputation index of 8,048,610 in December 2023. This outstanding result attests to his popularity and significant impact on audiences and the industry.

2. Jung Woo Sung

Jung Woo Sung, the esteemed actor who garnered even more recognition for his role in the movie “12.12: The Day” (“Spring in Seoul”), demonstrated remarkable growth in popularity by securing the second position in the Korean actor rankings this month. The analysis of big data revealed the following statistics for Jung Woo Sung:

• Participation Index: 2,467,337
• Media Index: 1,940,116
• Communication Index: 1,727,338
• Community Index: 1,851,117

These impressive numbers propelled Jung Woo Sung to achieve a notable brand reputation index of 7,985,907 in December 2023. This achievement signifies his enduring influence and widespread appeal within the industry.

3. Song Kang

Song Kang, the rising actor who captivated viewers with his impressive performances in popular Kdramas like “Sweet Home 2” and “My Demon,” has achieved significant recognition by climbing to the third position in this month’s Korean actor rankings. The analysis of big data highlighted the following achievements of Song Kang:

• Participation Index: 2,682,592
• Media Index: 1,702,114
• Communication Index: 1,513,753
• Community Index: 1,556,688

These impressive figures led to Song Kang achieving a notable brand reputation index of 7,455,146 in December 2023. This accomplishment underlines his growing influence and increasing popularity among audiences.

4. Kim Yoo Jung

Kim Yoo Jung, the talented actress who made a successful comeback in the Kdrama series “Demon” this year, has risen to the fourth position in this month’s Korean actor ranking. The analysis of big data uncovered the following accomplishments of Kim Yoo Jung:

• Participation Index: 1,812,914
• Media Index: 1,846,270
• Communication Index: 1,687,651
• Community Index: 1,460,103

As a result of these achievements, Kim Yoo Jung earned a noteworthy brand reputation index of 6,806,938 in December 2023. This recognition further highlights her growing presence and appeal within the industry.

5. Kim Hye Soo

Kim Hye Soo, the esteemed actress who succeeded in the Korean movie “Smugglers,” has secured fifth place in this month’s actor ranking. The analysis of big data revealed the following achievements for Kim Hye Soo:

• Participation Index: 1,392,817
• Media Index: 1,467,563
• Communication Index: 1,336,173
• Community Index: 1,689,888

The veteran actress has earned a notable brand reputation index of 5,886,441 based on these accomplishments. This recognition signifies her enduring popularity and esteemed status in the industry.

Top 100 Korean Actors 

1. Im Si Wan
2. Jung Woo Sung
3. Song Kang
4. Kim Yoo Jung
5. Kim Hye Soo
6. Hwang Jung Min
7. Jung Hae In
8. Kang Hye Won
9. Go Yoon Jung
10. Lee Young Ae
11. Shin Hye Sun
12. Han So-hee
13. Go Min Si
14. Lee Se Young
15. ASTRO Cha Eun Woo
16. Lee Si Woo
17. Bae In Hyuk 
18. Byeon Woo Seok
19. Park Eun Bin
20. Ji Chang Wook
21. Park Bo Young
22. Chae Jong Hyeop
23. Park Seo Joon
24. Rowoon
25. Park Gyu Young
26. Han Hyo Joo
27. Jo In Sung
28. Lee Sung Min
29. Lee Jung Jae
30. Yoo Yeon Seok
31. Lee Byung Hun
32. Shin Hyun Been
33. Lee Sun Bin
34. Lee Jin Wook
35. Nam Joo Hyuk
36. Yoo Ji Tae
37. Seo In Guk
38. Lee Jae In
39. Lee Moo Saeng
40. Kim Woo Seok
41. Song Joong Ki
42. Jung Yu Mi
43. Ryu Jun Yeol
44. Kim So Hyun
45. Ma Dong Seok
46. Im Soo Jung
47. Gong Yoo
48. Park Hae Joon
49. Yoo Seon Ho
50. Joo Hyun Young
51. Choi Soo Jong
52. Kim Tae Ri
53. Uhm Jung Hwa
54. Lee Yoo Mi
55. Lee Jong Suk
56. Han Ji Min
57. Jo Hye Joo
58. Kim Yoon Seok
59. Kim Hae Sook
60. KimJi Young
61. Kim Ji Hoon
62. Jung So Min
63. Cho Yi Hyun
64. Cha Tae Hyun
65. Sung Hoon
66. Kim Sung Kyun
67. Son Suk Ku
68. Cha Woo Min
69. Song Ji Hyo
70. Ha Jung Woo
71. Hyun Bin
72. Park So Dam
73. Choi Ye Bin 
74. Lee Sang Yi
75. Lee Seo Jin
76. Kim Hyo Jin
77. Kim Nam Gil
78. Ji Seung Hyun
79. Jung Woo
80. Kim Dong Jun
81. Uee
82. Jung Yoo Min
83. Yoo Hae Jin
84. Ong Seong Wu
85. Wi Ha Joon
86. Song Kang Ho
87. Lee Sang Jin
88. Choi Min Sik
89. Lee Jung Eun
90. Jeong So Ri
91. Kim Ji Hyun
92. Cha Seung Won
93. Lee Hyun Woo
94. Cha Hak Yeon
95. Lee Min Young
96. Ahn Ji Ho
97. Park Hae Il
98. Jang Hyuk
99. Ha Jun
100. Jin Ji Hee

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Soure: Brikorea