The latest top 100 Korean actor brand reputation rankings for January 2024 revealed that Shin Hye Sun, Jang Na Ra, Park Min Young, Song Ha Yoon, and Kim Yoo Jung became the most influential actresses who dominate the Korean entertainment industry. Let’s explore the top 100 popular Korean actors who have cemented their positions as beloved and influential figures in January 2024.
January 2024 Top Korean Actor Brand Reputation Rankings
The Korean Business Research Institute collected brand big data from 100 actors who appeared in dramas, movies, and OTT content between December 30, 2023, and January 30, 2024. Using a brand reputation algorithm, they analyzed consumer brand participation, media volume, traffic volume, and community engagement. Compared to last December, which saw 229,189,283 data points for actor brands, there was a 2.26% decrease.
The analysis of actor brand reputation encompasses indices such as participation, media coverage, communication, and community engagement. These indices contribute to the overall brand reputation index, derived from a comprehensive consumer behavior analysis. Moreover, the study now integrates activities in web media to account for the expanding OTT market.
In January 2024, the top 5 most popular Korean actors were Shin Hye Sun, Jang Na Ra, Park Min Young, Song Ha Yoon, and Kim Yoo Jung. These talented actors have garnered a solid and respected presence in the industry, earning them a cherished and influential status.
Let’s look at the comprehensive analysis of the top five Korean actors.
Top 5 Korean Actors
1. Shin Hye Sun
Actress Shin Hye Sun, known for her role in “Welcome to Samdal Ri,” secured the top spot in January’s Korean actor brand reputation rankings. Her brand reputation index in January 2024 reached 6,159,598. The analysis of her data revealed the following:
- Participation Index: 1,449,815
- Media Index: 1,453,675
- Communication Index: 1,733,970
- Community Index: 1,522,137
2. Jang Na Ra
Next up was actress Jang Na Ra from “My Happy Ending.” The actress took second in the Korean actor brand reputation rankings for January. Her brand reputation index in January 2024 was 6,120,269. The analysis showed the following results:
- Participation Index: 1,532,850
- Media Index: 1,576,608
- Communication Index: 1,443,894
- Community Index: 1,566,918
3. Park Min Young
In third place in the January Korean actor brand reputation rankings was actress Park Min Young from “Marry My Husband.” Her brand reputation index in January 2024 was 6,094,218. Here are the analysis results:
- Participation Index: 2,081,957
- Media Index: 1,347,113
- Communication Index: 1,153,029
- Community Index: 1,512,120
- Brand Reputation Index in January: 6,094,218
4. Song Ha Yoon
Following closely in fourth place was actress Song Ha Yoon from the Kdrama “Marry My Husband.” The actress gained a brand reputation index of 5,513,154 in January. The analysis of her data revealed the following:
- Participation Index: 1,442,309
- Media Index: 1,420,193
- Communication Index: 1,306,772
- Community Index: 1,343,879
5. Kim Yoo Jung
Kim Yoo Jung from Kdrama “My Demon“ ranked fifth and gained a brand reputation index of 5,308,715. Based on the analysis, the results for her are as follows:
- Participation Index: 1,270,377
- Media Index: 1,304,126
- Communication Index: 1,187,654
- Community Index: 1,546,558
Top 100 Korean Actors
- Shin Hye Sun
- Jang Na Ra
- Park Min Young
- Song Ha Yoon
- Kim Yoo Jung
- Ji Chang Wook
- Im Si Wan
- Song Kang
- Na In Woo
- Honey Lee
- Lee Se Young
- Go Yoon Jung
- Choi Soo Jong
- Gong Hyo Jin
- Jung Woo Sung
- Kang Hye Won
- Lee Jong Won
- Rowoon
- Lee Si Woo
- ASTRO Cha Eun Woo
- Park Bo Young
- Kim Tae Ri
- Jang Dong Yoon
- Lee Yi Kyung
- Park Gyu Young
- Bae In Hyuk
- Park Seo Joon
- Lee Gi Kwang
- Lee Dong Wook
- LeeYoung Ae
- Ma Dong Seok
- Jung Hae In
- Lee Sun Bin
- Jo Jung Suk
- Lee Je Hoon
- Lee Jong Suk
- Ji Seung Hyun
- Seo In Guk
- Lee Joo Myung
- Lee Moo Saeng
- Shin Se Kyung
- Ryu Jun Yeol
- Hwang Jung Min
- Kim Hye Jun
- Lee Byung Hun
- Gong Yoo
- Song Joong Ki
- Kim Nam Gil
- Kim Hye Soo
- Jo In Sung
- Son Suk Ku
- Cho Jin Woong
- Kim Hyun Joo
- Kim Woo Bin
- Cho Yi Hyun
- Uee
- Park Sung Woong
- Ra Mi Ran
- Han Hyo Joo
- Gong Myung
- Lee Jung Jae
- Lee Joon Hyuk
- Kim Dong Jun
- Park Byung Eun
- Joo Hyun Young
- Lee Seo Jin
- Shin Hyun Been
- Go Min Si
- Kim Yoon Seok
- Choi Min Sik
- Lee Sung Min
- Ha Jung Woo
- Yoo Yeon Seok
- Han Ji Min
- Da Eun
- Kim Mi Kyung
- Cha Tae Hyun
- Ryu Kyung Soo
- Nam Joo Hyuk
- Lee Jin Wook
- Kim Dong Wook
- Yoo Seon Ho
- Park Sung Hoon
- Son Ho Jun
- Park So Dam
- Shin Dong Mi
- Lee Seol
- Park Hee Soon
- Lee Sang Jin
- Yum Jung Ah
- Han Ji Wan
- Park Ji Bin
- Jo Hye Joo
- Lee Sang Yi
- Kim Hae Sook
- Lee Shin Young
- Yeom Hye Ran
- Lee Beom Soo
- Jo Woo Jin
- Lee Ki Woo
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Source: Brikorea