TOP 100 Korean Actor Brand Reputation Rankings in January 2024

The latest top 100 Korean actor brand reputation rankings for January 2024 revealed that Shin Hye Sun, Jang Na Ra, Park Min Young, Song Ha Yoon, and Kim Yoo Jung became the most influential actresses who dominate the Korean entertainment industry. Let’s explore the top 100 popular Korean actors who have cemented their positions as beloved and influential figures in January 2024.

January 2024 Top Korean Actor Brand Reputation Rankings

The Korean Business Research Institute collected brand big data from 100 actors who appeared in dramas, movies, and OTT content between December 30, 2023, and January 30, 2024. Using a brand reputation algorithm, they analyzed consumer brand participation, media volume, traffic volume, and community engagement. Compared to last December, which saw 229,189,283 data points for actor brands, there was a 2.26% decrease. 

The analysis of actor brand reputation encompasses indices such as participation, media coverage, communication, and community engagement. These indices contribute to the overall brand reputation index, derived from a comprehensive consumer behavior analysis. Moreover, the study now integrates activities in web media to account for the expanding OTT market.

In January 2024, the top 5 most popular Korean actors were Shin Hye Sun, Jang Na Ra, Park Min Young, Song Ha Yoon, and Kim Yoo Jung. These talented actors have garnered a solid and respected presence in the industry, earning them a cherished and influential status.

Let’s look at the comprehensive analysis of the top five Korean actors.

Top 5 Korean Actors

1. Shin Hye Sun

Actress Shin Hye Sun, known for her role in “Welcome to Samdal Ri,” secured the top spot in January’s Korean actor brand reputation rankings. Her brand reputation index in January 2024 reached 6,159,598. The analysis of her data revealed the following:

• Participation Index: 1,449,815
• Media Index: 1,453,675
• Communication Index: 1,733,970
• Community Index: 1,522,137

2. Jang Na Ra

Next up was actress Jang Na Ra from “My Happy Ending.” The actress took second in the Korean actor brand reputation rankings for January. Her brand reputation index in January 2024 was 6,120,269. The analysis showed the following results:

• Participation Index: 1,532,850
• Media Index: 1,576,608
• Communication Index: 1,443,894
• Community Index: 1,566,918

3. Park Min Young

In third place in the January Korean actor brand reputation rankings was actress Park Min Young from “Marry My Husband.” Her brand reputation index in January 2024 was 6,094,218. Here are the analysis results:

• Participation Index: 2,081,957
• Media Index: 1,347,113
• Communication Index: 1,153,029
• Community Index: 1,512,120
• Brand Reputation Index in January: 6,094,218

4. Song Ha Yoon

Following closely in fourth place was actress Song Ha Yoon from the Kdrama “Marry My Husband.” The actress gained a brand reputation index of 5,513,154 in January. The analysis of her data revealed the following:

• Participation Index: 1,442,309
• Media Index: 1,420,193
• Communication Index: 1,306,772
• Community Index: 1,343,879

5. Kim Yoo Jung

Kim Yoo Jung from Kdrama “My Demon“ ranked fifth and gained a brand reputation index of 5,308,715. Based on the analysis, the results for her are as follows:

• Participation Index: 1,270,377
• Media Index: 1,304,126
• Communication Index: 1,187,654
• Community Index: 1,546,558

Top 100 Korean Actors

1. Shin Hye Sun
2. Jang Na Ra
3. Park Min Young
4. Song Ha Yoon 
5. Kim Yoo Jung
6. Ji Chang Wook
7. Im Si Wan
8. Song Kang
9. Na In Woo 
10. Honey Lee
11. Lee Se Young
12. Go Yoon Jung
13. Choi Soo Jong
14. Gong Hyo Jin 
15. Jung Woo Sung
16. Kang Hye Won
17. Lee Jong Won
18. Rowoon
19. Lee Si Woo
20. ASTRO Cha Eun Woo
21. Park Bo Young
22. Kim Tae Ri
23. Jang Dong Yoon
24. Lee Yi Kyung
25. Park Gyu Young
26. Bae In Hyuk 
27. Park Seo Joon
28. Lee Gi Kwang
29. Lee Dong Wook
30. LeeYoung Ae
31. Ma Dong Seok
32. Jung Hae In
33. Lee Sun Bin
34. Jo Jung Suk
35. Lee Je Hoon 
36. Lee Jong Suk
37. Ji Seung Hyun
38. Seo In Guk
39. Lee Joo Myung
40. Lee Moo Saeng
41. Shin Se Kyung
42. Ryu Jun Yeol
43. Hwang Jung Min
44. Kim Hye Jun
45. Lee Byung Hun
46. Gong Yoo
47. Song Joong Ki
48. Kim Nam Gil
49. Kim Hye Soo
50. Jo In Sung
51. Son Suk Ku
52. Cho Jin Woong
53. Kim Hyun Joo
54. Kim Woo Bin
55. Cho Yi Hyun
56. Uee
57. Park Sung Woong
58. Ra Mi Ran
59. Han Hyo Joo
60. Gong Myung
61. Lee Jung Jae
62. Lee Joon Hyuk
63. Kim Dong Jun
64. Park Byung Eun
65. Joo Hyun Young
66. Lee Seo Jin
67. Shin Hyun Been
68. Go Min Si
69. Kim Yoon Seok
70. Choi Min Sik
71. Lee Sung Min
72. Ha Jung Woo
73. Yoo Yeon Seok
74. Han Ji Min
75. Da Eun
76. Kim Mi Kyung
77. Cha Tae Hyun
78. Ryu Kyung Soo
79. Nam Joo Hyuk
80. Lee Jin Wook
81. Kim Dong Wook
82. Yoo Seon Ho
83. Park Sung Hoon
84. Son Ho Jun
85. Park So Dam
86. Shin Dong Mi
87. Lee Seol
88. Park Hee Soon
89. Lee Sang Jin
90. Yum Jung Ah
91. Han Ji Wan
92. Park Ji Bin
93. Jo Hye Joo
94. Lee Sang Yi
95. Kim Hae Sook
96. Lee Shin Young
97. Yeom Hye Ran
98. Lee Beom Soo
99. Jo Woo Jin
100. Lee Ki Woo

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Source: Brikorea