TOP 100 Korean Actor Brand Reputation Rankings in September 2023

On September 29, the Korean Business Research Institute released the top 100 Korean actor brand reputation rankings for September 2023. This list includes popular Korean actors and actresses from movies, dramas, web media, and OTTs. Please see below for the top-ranked Korean actors and actresses for September 2023.

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September 2023 TOP 100 Korean Actor Brand Reputation Rankings

As the OTT market continued to expand and actors’ activities broadened, the analysis of actor brand reputation evolved to include those who were active in web media, in addition to film and broadcast media.

The Korean Business Research Institute collected 181,966,435 brand big data of 100 actors who appeared in dramas, movies, and OTTs between August 29 and September 29, 2023. Compared to the 221,605,884 actor brand big data in August, it decreased by 17.89%.

According to the analysis result, Go Yoon Jung, Namgoong Min, Jo In Sung, Han Hyo Joo, and Ahn Eun Jin secured the top five positions regarding brand reputation. With their exceptional performances in September 2023, these actors and actresses became the most popular Korean actors and actresses of the month.

Top 5 most popular Korean actors & actresses in September 2023 | Brikorea.

Top 5 Most Popular Korean Actors & Actresses

1. Go Yoon Jung

Brand Participation Index: 2,458,986
Media Index: 2,911,135
Communication Index: 3,794,769
Community Index: 2,104,556

Go Yoon Jung climbed from the second position last month to the first position this month, firmly establishing herself as the most popular Korean actress. Her captivating performance in the last episodes of the Korean drama series “Moving” on Disney Plus captured the audience’s hearts.

Adding to her success, Go Yoon Jung confirmed her role in the upcoming Korean drama “Hospital Playlist” spin-off. Furthermore, she received an offer to star in a new drama by the Hong Sisters alongside the talented Kim Seonho. It was no wonder that Go Yoon Jung’s brand reputation index saw a significant increase of 19.71%, rising from 9,413,877 in August to 11,269,447 in September.

2. Namgoong Min

Brand Participation Index: 1,606,032
Media Index: 1,621,062
Communication Index: 1,482,145
Community Index: 1,764,714

Namgoong Min’s brand reputation index experienced a slight decline of 0.88%, dropping from 6,531,123 in August to 6,473,953 in September. However, despite this decrease, his position rose from fifth place to second place this month.

Namgoong Min’s captivating performance in the recent drama ‘My Dearest’ kept viewers engaged and excited as the storyline unfolded. The first part of “My Dearest” concluded on September 2, leaving fans anticipating the drama’s return on October 13.

3. Jo In Sung

Brand Participation Index: 1,106,654
Media Index: 1,085,599
Communication Index: 1,990,762
Community Index: 1,357,322

Jo In Sung’s position soared from the seventh position last month to the third position this month. Kdrama fans were left in awe by his captivating portrayal of Kim Doo Shik in the final episodes of “Moving.” As a result, his brand reputation index increased by an impressive 19.64%, rising from 4,630,825 in August to a remarkable 5,540,337 in September.

4. Han Hyo Joo

Brand Participation Index: 1,165,998
Media Index: 1,141,188
Communication Index: 1,036,756
Community Index: 1,360,582

Han Hyo Joo rose from the eleventh position last month to the fourth position this month. Kdrama fans were captivated by her extraordinary acting skills, portraying a skillful agent and a loving mother in the drama series “Moving.” As a result, the actress’s brand reputation index increased by 19.56%, reaching an impressive 4,704,524 in September from 3,935,004 in August.

5. Ahn Eun Jin

Brand Participation Index: 1,080,149
Media Index: 1,060,316
Communication Index: 976,449
Community Index: 1,067,201

Ahn Eun Jin’s portrayal as a noblewoman in “My Dearest” created a buzz among Kdrama lovers. The fans eagerly awaited her upcoming performance with actor Namgoong Min in part 2 of “My Dearest.” As a result, Ahn Eun Jin’s brand reputation index increased from 3,538,559 in August to 4,184,115 in September.