On August 14, the Korean Business Research Institute published the latest list of the most popular Korean movie actors and actresses for August. Actor Lee Je Hoon, who captivated the audience with his role in his recent movie “Escape,”topped the rankings. Without further ado, let’s explore the top 100 Korean movie star brand reputation rankings for August 2024.
August 2024 Korean Movie Star Brand Reputation Rankings
From July 13 to August 13, 2024, the Korean Business Research Institute analyzed 155,360,559 data points from the top 100 movie actors and actresses. Compared to the previous month’s analysis, which featured 181,132,317 data points, there was a decrease of 14.23%.
Further, the institute determined the brand reputation index by conducting a consumer behavior analysis. In this analysis, they categorized the data into five main categories: participation index, communication index, media index, community index, and social index.
As a result, the top five talented actors who made significant impacts on the industry in August were Lee Je Hoon, Jo Jung Suk, Ma Dong Seok, Um Tae Goo, and Son Suk Ku. Below, you can find the rankings of the top 25 Korean movie actors for June, July, and August.
TOP 5
1. Lee Je Hoon
Actor Lee Je Hoon, who stars in the Korean movie “Escape,” topped the brand reputation rankings for Korean movie stars in August. He achieved an impressive brand reputation index of 4,954,950, marking a 5.49% increase compared to July’s index of 4,697,290. Based on this analysis, the institute found the following indices:
- Participation Index: 755,518
- Media Index: 1,015,340
- Communication Index: 1,714,552
- Community Index: 1,469,539
In the link analysis, the institute found that the popular terms linked to the actor included “chase,” “sprint,” and “breakthrough.” Additionally, in the keyword analysis, they identified “escape,” “chase scene,” and “North Korean soldier” as the actor’s most popular keywords. In the analysis of positive and negative sentiments, the actor achieved an impressive positive rate of 87.53%.
2. Jo Jung Suk
Actor Jo Jung Suk, who captivated the audience with his portrayal in the movie “Pilot,” secured the second position in the rankings. The actor gained a brand reputation index of 4,401,318, marking a significant increase of 107.08% from July’s index of 2,125,445.
- Participation Index: 738,395
- Media Index: 994,825
- Communication Index: 1,201,637
- Community Index: 1,466,461
3. Ma Dong Seok
Actor Ma Dong Seok, who reportedly joins Sandeep Reddy Vanga’s new movie “Spirit,” took third place. He gained a brand reputation index of 3,764,145, indicating a significant 29.65% rise from July’s figure of 2,903,364, with the following indexes:
- Participation Index: 317,125
- Media Index: 838,849
- Communication Index: 1,317,472
- Community Index: 1,290,698
4. Um Tae Goo
Actor Uhm Tae Goo, who recently succeeded with his first rom-com drama “My Sweet Mobster,” maintained his position in the top five. Securing fourth place, he gained a brand reputation index of 3,492,300. This represents a decline of 22.94% compared to July’s index of 4,531,967, with the following indexes:
- Participation Index: 910,018
- Media Index: 707,516
- Communication Index: 901,633
- Community Index: 973,133
5. Son Suk Ku
Actor Son Suk Ku, who reportedly will take on the new Korean drama “More Beautiful Than Heaven” as his next project, completed the list of the top five most popular Korean actors in August 2024. The actor’s brand reputation index stands at 3,314,161, which reflects a 7.50% increase from July’s figure of 3,082,911. According to the analysis results, he gained the following index values:
- Participation Index: 334,248
- Media Index: 743,746
- Communication Index: 1,019,627
- Community Index: 1,216,541
TOP 100
- Lee Je Hoon
- Jo Jung Suk
- Ma Dong Seok
- Um Tae Goo
- Son Suk Ku
- Go Yoon Jung
- Lee Jung Jae
- Park Ji Hwan
- Hwang Jung Min
- Go Min Si
- Choi Woo Shik
- Lee Jung Eun
- Yum Jung Ah
- Park Seo Joon
- Lee Seo Jin
- Shin Ha Kyun
- Ha Jung Woo
- Lee Byung Hun
- Song Joong Ki
- Jung Hae In
- Kim Mu Yeol
- Chun Woo Hee
- Jeon Do Yeon
- Park Bo Young
- Choi Min Sik
- Yeo Jin Goo
- Lee Sang Hee
- Gong Yoo
- Kim Hye Soo
- Jung Woo Sung
- Lee Jong Suk
- Jeon Hye Jin
- Im Si Wan
- Lee Sung Min
- Da Eun
- Lee Jin Wook
- Song Ji Hyo
- Seo In Guk
- Gang Dong Won
- Park Se Wan
- Cho Jin Woong
- Ryu Jun Yeol
- Lee Young Ae
- Lee Hee Joon
- Song Kang Ho
- Wi Ha Joon
- Kim Tae Ri
- Kim Da Mi
- Gong Myung
- Hyun Bin
- Han Ji Min
- Jung So Min
- Nam Joo Hyuk
- Na Young Hee
- Park Ha Sun
- Lee Soo Kyung
- Lee Joon Hyuk
- Hong Xa Bin
- Jung Woo
- Kang Ki Young
- Kim Hee Won
- Jeong Jin Yeong
- Byun Yo Han
- Jo In Sung
- Han Hyo Joo
- Yoo Hae Jin
- Go Kyung Pyo
- Song Seung Heon
- Lee Kwang Soo
- Song Ha Yoon
- Cho Seung Woo
- Yoo Ji Tae
- Lee Yi Kyung
- Lee Joo Young
- Kim Sun Young
- Sung Dong Il
- Cha Seung Won
- Jin Seon Kyu
- Jang Dong Gun
- Jang Hyuk
- Kang Ha Neul
- Esom
- Jang Dong Yoon
- Honey Lee
- Im Soo Jung
- Uhm Jung Hwa
- Cho Yi Hyun
- Youn Yuh Jung
- Gong Hyo Jin
- Kwon Sang Woo
- Lee Sun Bin
- Im Won Hee
- So Ji Sub
- Yoon Kye Sang
- Park So Dam
- Han Suk Kyu
- Lee Dong Hwi
- Jung Ho Yeon
- Oh Yeon Seo
- Shim Eun Kyung
Is your favorite Korean movie star in the top 100 for August 2024? Please share with us in the comments below and stay tuned for the upcoming Korean brand popularity rankings for August 2024!
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Source: Brikorea
