TOP 100 Korean Movie Star Brand Reputation Rankings in October 2024

On October 15, the Korean Business Research Institute revealed an exciting list of Korean movie stars who made waves this month. Here’s the list of the top 50 Korean movie star brand reputation rankings for October 2024.

Cha Seung Won Tops the Korean Movie Star Brand Reputation Rankings of October 2024

The Korean Business Research Institute collected 163,403,309 brand big data of 100 movie actors loved by Korean consumers from September 15 to October 15, 2024. Compared to the big data of movie stars, which was 180,039,975 in September, this number decreased by 9.24 percent.

According to the analysis of big data for the October 2024 movie actor brand reputation, Cha Seung Won, Kim Woo Bin, Yoo Hae Jin, Jung Hae In, and Hwang Jung Min dominated the top five list of most popular Korean movie actors, respectively.

See below the top 25 Korean movie actors in August, September, and October 2024.

TOP 5

1. Cha Seung Won

Cha Seung Won, who recently graced our screen as King Seon Jo in Netflix’s original K-movie “Uprising” and hosted the K-variety show “Three Meals a Day: Light,” claimed the first position. The actor’s brand reputation index increased by 32.18 percent, from 4,419,305 in September to 5,841,596 in October. Based on the analysis, here is the breakdown:

• Participation Index: 849,576
• Media Index: 1,189,283
• Communication Index: 1,840,458
• Community Index: 1,962,279

Furthermore, the institute conducted link analysis, keyword analysis, and positivity-negativity ratio analysis on the actor brand. For the link analysis, the institute identified ‘trusted,’ ‘loved,’ and ‘perfect’ as the actor’s top related terms. Meanwhile, the keyword analysis found ‘Three Meals a Day,’ ‘Uprising,’ and ‘The Tyrant’ as the actor’s top keywords. In addition, the actor obtained a positive score of 89.57 percent in the positivity-negativity ratio analysis.

​2. Kim Woo Bin

Actor Kim Woo Bin, who made a stunning comeback with his performance in Netflix’s original K-movie “Officer Black Belt,” landed in the second position of Korean movie star ranking this October. Based on the analysis, the actor gained a brand reputation index of 5,009,360, with the following breakdown:

• Participation Index: 949,968
• Media Index: 1,269,306
• Communication Index: 898,124
• Community Index: 1,891,962

​3. Yoo Hae Jin

“The Exhuma” actor Yoo Hae Jin, who recently hosted the variety show “Three Meals a Day: Light,” rose to the third position. The actor’s brand reputation index saw an impressive boost of 220.43 percent, increasing from 1,519,181 in September to 4,867,842 in October. Based on the analysis, the actor gained the following indexes:

• Participation Index: 705,556
• Media Index: 1,004,058
• Communication Index: 1,518,820
• Community Index: 1,639,408

​4. Jung Hae In

“Veteran 2” actor Jung Hae In, who captivated audiences with his stunning performances in his first rom-com in “Love Next Door“ and is rumored to have a dating relationship with his co-star Jung So Min, fell to the fourth position. Unfortunately, the actor brand reputation index also experienced a decrease of 26.50 percent, declining from 5,858,262 in September to 4,305,979 in October, with the following breakdown:

• Participation Index: 1,454,294
• Media Index: 942,315
• Communication Index: 893,124
• Community Index: 1,016,246

​5. Hwang Jung Min

Prominent actor Hwang Jung Min, whose latest movie “Veteran 2″ remains at the top of the Korean box office, secured fifth place. His brand reputation index rose by 19.48 percent, increasing from 3,408,937 in September to 4,073,033 in October, with the following breakdown:

• Participation Index: 672,484
• Media Index: 924,990
• Communication Index: 678,194
• Community Index: 1,797,365

TOP 100

1. Cha Seung Won
2. Kim Woo Bin
3. Yoo Hae Jin
4. Jung Hae In
5. Hwang Jung Min
6. Lee Dong Wook
7. Uhm Tae Goo
8. Park Seo Joon
9. Lee Je Hoon
10. Ma Dong Seok
11. Son Suk Ku
12. Jo Jung Suk
13. Lee Byung Hun
14. Byun Yo Han
15. Lee Jung Jae
16. Lee Seo Jin
17. Kim Hye Soo
18. Han Ji Min
19. Go Yoon Jung
20. Park Ji Hwan
21. Lee Jin Wook
22. Yum Jung Ah
23. Jang Dong Gun
24. Kim Tae Ri
25. Lee Jong Suk
26. Ha Jung Woo
27. Gang Dong Won
28. Nam Joo Hyuk
29. Gong Yoo
30. Jo In Sung
31. Ryu Jun Yeol
32. Jung Woo Sung
33. Hyun Bin
34. Kim Mu Yeol
35. Yoon Kye Sang
36. Lee Joon Hyuk
37. Chun Woo Hee
38. Choi Woo Shik
39. Kim Da Mi
40. Lee Joo Young
41. Kim Sun Young
42. Im Si Wan
43. Jeon Do Yeon
44. Lee Yi Kyung
45. Im Won Hee
46. Kim Sung Kyun
47. Song Joong Ki
48. Lee Jung Eun
49. Kim Nam Gil
50. Go Min Si
51. Cho Seung Woo
52. Song Ji Hyo
53. Go Kyung Pyo
54. Go Soo
55. Ra Mi Ran
56. Jung Woo
57. Park Sung Woong
58. Kim Hee Ae
59. Kim Yoon Seok
60. Lee Kwang Soo
61. Da Eun
62. Youn Yuh Jung
63. Gong Myung
64. Gong Hyo Jin
65. Wi Ha Joon
66. Lee Sung Min
67. Cho Jin Woong
68. Han Hyo Joo
69. Lee Beom Soo
70. Kim Myung Min
71. Han Suk Kyu
72. Song Kang Ho
73. Jeong Jin Yeong
74. Kang Ha Neul
75. Honey Lee
76. Ryu Seung Ryong
77. Yeo Jin Goo
78. Park So Dam
79. Son Hyun Joo
80. Park Yong Woo
81. Lee Sang Hee
82. Jang Young Nam
83. Uhm Jung Hwa
84. Cho Yi Hyun
85. Im Soo Jung
86. Kim Sung Ryung
87. Jung Joon Ho
88. Jang Dong Yoon
89. Lee Dong Hwi
90. Kang Ki Young
91. Choi Min Sik
92. Jin Seon Kyu
93. Park Hae Il
94. Shin Ha Kyun
95. Jung Man Sik
96. Sung Dong Il
97. So Ji Sub
98. Song Seung Heon
99. Na Moon Hee
100. Kim Rae Won

Did you find your favorite Korean movie star on the list? Please share with us in the comments, and stay tuned for the next Korean brand popularity rankings!

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Source: Brikorea