The Korean Business Research Institute has released the latest brand reputation rankings for Korean actors and actresses who made waves from August to September 2024. Are you curious about who made it onto the hottest list this month? Let’s check out the top 100 Korean movie star brand reputation rankings for September 2024!
September 2024: Top 100 Korean Movie Star Brand Reputation Rankings
To determine the brand reputation rankings for Korean movie stars in September 2024, the Korean Business Research Institute performed a comprehensive analysis of brand big data. The analysis was held from August 16 to September 16, 2024, examining 180,039,975 brand big data points related to 100 beloved movie stars in South Korea. Compared to the 155,360,559 brand big data points analyzed in August, it shows a 15.89% increase.
Further, the Institute used the latest brand big data points for consumer behavior analysis to determine the movie stars’ brand reputation indexes. The analysis measured several key factors, including participation, communication, media, and community indexes.
As a result, actors Jo Jung Suk, Um Tae Goo, Jung Hae In, Cha Seung Won, and Go Yoon Jung secured the top five positions in the Korean movie star brand reputation rankings in September 2024. Check out the 25 most popular Korean movie stars, consisting of actors and actresses, in July, August, and September 2024 below.
TOP 5
1. Jo Jung Suk
Actor Jo Jung Suk, who successfully brought to life the characters of Han Jeong U and Han Jeong Mi in the comedy movie “Pilot” and lawyer Jung In Hun in the political film “Land of Happiness,” claimed the top spot in the brand reputation rankings for Korean movie stars in September 2024.
The talented actor achieved an impressive brand reputation index of 7,011,133 in September. Compared to the brand reputation index of 4,401,318 in August, it rose by 59.30%, with the following indexes:
- Participation Index: 1,098,834
- Media Index: 1,700,731
- Communication Index: 2,347,331
- Community Index: 1,864,238
Further, in link analysis, the Institute found the words ‘success,’ ‘challenge,’ and ‘reveal’ as the actor’s most related terms. Meanwhile, the Institute discovered ‘pilot,’ ‘rookie singer,’ and ‘land of happiness’ as the actor’s most popular keywords in keyword analysis. In addition, the actor achieved a staggering positive score of 86.91% in the positive-negative analysis, showing Jo Jung Suk’s strong presence and popularity in the entertainment world.
2. Um Tae Goo
Actor Um Tae Goo, admired for his husky voice, will hold his first fan meeting this month. The “My Sweet Mobster” actor’s brand reputation index increased significantly by 90.15%, rising from 3,492,300 in August to 6,640,667 in September, with the following indexes:
- Participation Index: 1,503,530
- Media Index: 1,488,017
- Communication Index: 1,399,091
- Community Index: 2,250,029
3. Jung Hae In
The shining star Jung Hae In, captivated the audience with his role as Park Sun Woo in the action crime movie “I, the Executioner,” and as Choi Seung Hyo in his first rom-com “Love Next Door,” soared to third position this September. The actor’s brand reputation index increased by 182.38%, increasing from 2,074,637 in August to 5,858,262 in September, with the following indexes:
- Participation Index: 1,266,551
- Media Index: 1,623,161
- Communication Index: 1,042,195
- Community Index: 1,926,355
4. Cha Seung Won
Veteran actor Cha Seung Won, who dazzles the screen with his stunning performance as former agent Lim Sang in the action crime fantasy series “The Tyrant” on Disney+, landed in fourth position. His brand reputation index skyrocketed by 381.66%, soaring from 917,516 in August to 4,419,305 in September, with the following indexes:
- Participation Index: 693,828
- Media Index: 1,341,567
- Communication Index: 1,059,570
- Community Index: 1,324,340
5. Go Yoon Jung
The release of Go Yoon Jung’s latest drama, “Resident Playbook,” is facing another delay, leaving fans disappointed. According to the results of the study, Go Yoon Jung’s brand reputation index increased by 32.42%, rising from 3,174,752 in August to 4,204,077 in September, with the following indexes:
- Participation Index: 827,997
- Media Index: 1,048,619
- Communication Index: 940,228
- Community Index: 1,387,233
TOP 100
- Jo Jung Suk
- Um Tae Goo
- Jung Hae In
- Cha Seung Won
- Go Yoon Jung
- Ma Dong Seok
- Han Ji Min
- Lee Seo Jin
- Lee Jung Jae
- Hwang Jung Min
- Jung So Min
- Park Seo Joon
- Byun Yo Han
- Yum Jung Ah
- Lee Byung Hun
- Go Min Si
- Lee Je Hoon
- Park Ji Hwan
- Son Suk Ku
- Kim Hye Soo
- Lee Jung Eun
- Kim Myung Min
- Park Hae Jin
- Yoon Kye Sang
- Choi Woo Shik
- Park Sung Woong
- Ha Jung Woo
- Seo In Guk
- Chun Woo Hee
- Gong Yoo
- Choi Min Sik
- Gang Dong Won
- Jeong Jin Yeong
- Song Joong Ki
- Ji Seung Hyun
- Jeon Do Yeon
- Kim Tae Ri
- Son Hyun Joo
- Park Ha Sun
- Lee Jin Wook
- Im Si Wan
- Kim Yoon Seok
- Jung Woo
- Cho Jin Woong
- Kim Mu Yeol
- Yoo Hae Jin
- Kim Da Mi
- Lee Kwang Soo
- Yoo Jae Myung
- Kim Sun Young
- Lee Joo Young
- Hyun Bin
- Nam Joo Hyuk
- Song Ji Hyo
- Lee Jong Suk
- Youn Yuh Jung
- Wi Ha Joon
- Lee Sung Min
- Jang Dong Gun
- Shin Ha Kyun
- Lee Young Ae
- Cho Seung Woo
- Jung Woo Sung
- Son Ye Jin
- Cha Tae Hyun
- Song Seung Heon
- Song Kang Ho
- Jo In Sung
- Gong Hyo Jin
- Han Hyo Joo
- Go Kyung Pyo
- Lee Joon Hyuk
- Kang Ha Neul
- Kim Kang Woo
- Kim Nam Gil
- Cho Yi Hyun
- Honey Lee
- Song Ha Yoon
- Lee Beom Soo
- Lee Hee Joon
- Han Suk Kyu
- Lee Yi Kyung
- Uhm Jung Hwa
- Lee Dong Hwi
- Shim Eun Kyung
- Jang Dong Yoon
- Park So Dam
- Ryu Jun Yeol
- Lee Yoo Young
- Lee Sang Hee
- Kim Byung Chul
- Lee Sun Bin
- Kim Young Kwang
- Oh Na Ra
- Kim Ye Won
- So Ji Sub
- Park Hyo Joo
- Kim Sung Ryung
- Yoo Ji Tae
- Kwon Sang Woo
Is your favorite movie star on the top list this month? Please drop your answer in the comments below and stay tuned for the following Korean brand popularity rankings!
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Source: Brikorea
