TOP 100 Korean Star Brand Reputation Rankings in December 2021

On December 30, the Korean Business Research Institute released the December brand reputation ranking for Korean stars such as celebrities, drama actors, movie actors, singers, trot singers, boy groups, girl groups, and sports figures. Read more for the complete list of the top 100 most popular Korean star brand reputation rankings in December 2021.

Lim Young Woong and BTS Still Leading the Top 100 Most Popular Korean Star Brand Reputation Rankings in December 2021

The Korean Business Research Institute has collected 196,778,675 big data of the Korean stars from November 30, 2021, to December 30, 2021. Compared to 166,434,598 stars brand big data in November, it increased by 18.23 percent.

Korean trot singer Lim Young Woong remained in the number one position with a brand value of 11,930,573. On No.2, Kpop boy group BTS had a brand value of 10,139,254.

With a brand value increased by 60.56 percent, Korean football player Son Heung Min ranked No.3 of the most popular Korean stars in December 2021. 

Meanwhile, Kpop girl group BLACKPINK down to No.4 with a brand value of 6,485,055. And to round out the top five, Korean variety star Yoo Jae Suk’s brand reputation index skyrocketed 71.45% to No.5, with a brand value of 5,873,109.

Check out the list of the 30 most popular Korean stars in October, November, and December 2021 below.

Top 5 Most Popular Korean Stars

1. Lim Young Woong

• Brand Participation Index: 2,277,009 
• Media Index: 3,383,972
• Communication Index: 3,826,334 
• Community Index: 2,443,259

Lim Young Woong’s brand reputation value rose by 17.68 percent, from 10,137,919 in November to 11,930,573 in December.

2. BTS

• Brand Participation Index: 1,819,703
• Media Index: 2,223,856
• Communication Index: 3,318,442
• Community Index: 2,777,254

BTS’s brand reputation index rose by 4.27 percent, from 9,724,001 in November to 10,139,254 in December.

3. Son Heung Min

Top quality content. 🍿 😍 pic.twitter.com/b990P4MmGc

— Tottenham Hotspur (@SpursOfficial) December 25, 2021

• Brand Participation Index: 1,262,044
• Media Index: 2,474,200
• Communication Index: 1,154,577
• Community Index: 2,971,372

Son Heung Min’s brand reputation index rose by 60.56 percent, from 4,896,829 in November to 7,862,193 in December.

4. BLACKPINK

• Brand Participation Index: 323,526
• Media Index: 700,750
• Communication Index: 2,999,194
• Community Index: 2,461,585

BLACKPINK’s brand reputation index rose by 30.25 percent, from 4,978,907 in November to 6,485,055 in December.

5. Yoo Jae Suk

🏆<#2020MBC방송연예대상>🏆 대상 #유재석
🏆<#2021MBC방송연예대상>🏆 대상의 주인공은 유재석!

🎊수상을 진심으로 축하 드립니다🎊 pic.twitter.com/Cu4lq26mMq

— withMBC (@withMBC) December 29, 2021

• Brand Participation Index: 1,371,576
• Media Index: 1,687,783
• Communication Index: 1,166,695
• Community Index: 1,647,055

Yoo Jae Suk’s brand reputation index rose by 71.45 percent, from 3,425,569 in November to 5,873,109 in December.

Top 100 Korean Star Brand Reputation Rankings in December 2021

1. Lim Young Woong
2. BTS
3. Son Heung Min
4. BLACKPINK
5. Yoo Jae Suk
6. Gong Yoo
7. IU
8. Girls’ Generation
9. Kang Daniel
10. IVE
11. Lee Chan Won
12. TWICE
13. EXO
14. NCT
15. Red Velvet
16. Song Hye Kyo
17. SEVENTEEN
18. Ryu Hyun Jin
19. Baek Jong Won
20. aespa
21. Girls’ Generation Taeyeon
22. 2PM Lee Junho
23. Lee Seung Gi
24. Kim Jong Kook
25. Apink
26. Lee Byung Hun
27. Song Ji Hyo
28. Jun Ji Hyun
29. Jeong Dong Won
30. Oh My Girl
31. Lee Sang Min
32. Lee Se Young
33. Jung Hae In
34. MONSTA X
35. Sunmi
36. THE BOYZ
37. Be’O
38. Lee Jung Jae
39. MAMAMOO
40. Yoo Ah In
41. Song Ga In
42. Kang Ho Dong
43. Park Gun
44. BTOB
45. Park Eun Bin
46. SF9 Rowoon
47. Han Hyo Joo
48. You Heel Yeol
49. ASTRO
50. Kim Yeon Koung
51. Hyun Bin
52. Kim Hye Soo
53. Park Hyung Sik
54. Kim Jong Min
55. Jang Yoon Jung
56. Jang Ki Yong
57. Jang Minho
58. Park Chang Geun
59. Jo In Sung
60. Go Hyun Jung
61. Park Jung Min
62. Lee Young Ae
63. Jung Eun Ji
64. Kim Jun Ho
65. Ji Hyun Woo
66. Lee Joon
67. Lee Seung Yoon
68. Lee Se Hee
69. WINNER Song Mino
70. Seo Jang Hoon
71. Hwang Jung Min
72. Stary Kids
73. Kim Hyun Joo
74. Ju Ji Hoon
75. Lee Do Hyun
76. Ahn Jung Hwan
77. SF9
78. Younha
79. Davichi
80. Brave Girls
81. Kim Hee Jae
82. Kim Dong Hyun
83. Lee Solomon
84. ENHYPEN
85. Na Hoon A
86. Park Jang Hyun
87. Jeon So Mi
88. Lee Mu Jin
89. Wi Ha Joon
90. Won Jin Ah
91. Bae Doo Na
92. Kim Do Hyun (singer)
93. Jung Ho Yeon
94. Ko Eun Sung
95. STAYC
96. Yang Ji Eun
97. Kim Shin Rok
98. Lee Byeong Chan
99. Kim Doo Yoon
100. Jannabi

Are your favorite Korean stars on the top list? 

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