On February 28, the Korean Business Research Institute has released the list of most popular Korean star brand reputation rankings, including celebrities, singers, trot singers, boy groups, girl groups, drama actors, movie actors, and sports figures. Check out the top 100 Korean star brand reputation rankings in February 2022 below.
Top 100 Most Popular Korean Star Brand Reputation Rankings in February 2022
The Korean Business Research Institute has collected 217,195,817 big data of the Korean stars from January 28, 2022, to February 28, 2022. Compared to 211,323,086 star brand big data in January, it increased by 2.78 percent.
South Korean short-speed skater Kwak Yoon Gy took No.1 place in Korean star brand reputation ranking with a brand value of 7,403,555. Meanwhile, BTS remained in second place with a brand value of 7,291,761, followed by Lim Young Woong at No.3 with a brand value of 7,073,912.
Then, at No.4 is Choi Min Jeong with a brand value of 6,727,344, followed by Son Heung Min rounded out the top five with a brand value of 6,653,241.
Top 5 Most Popular Korean Stars
1. Kwak Yoon Gy
- Brand participation Index: 2,786,032
- Media Index: 1,356,061
- Communication Index: 1,651,680
- Community Index: 1,609,782
- February’s Brand Reputation Index: 7,403,555
Kwak Yoon Gy was newly included in the Korean star brand reputation analysis.
2. BTS
- Brand Participation Index: 1,154,431
- Media Index: 1,978,840
- Communication Index: 2,060,140
- Community Index: 2,098,351
BTS’s brand reputation index rose fell by 33.28 percent, from 10,928,491 in January to 7,291,761 in February.
3. Lim Young Woong
- Brand Participation Index: 1,738,599
- Media Index: 1,857,096
- Communication Index: 1,775,245
- Community Index: 1,702,972
Lim Young Woong’s brand reputation index fell by 23.18 percent, from 9,208,493 in January to 7,073,912 in February.
4 Choi Min Jeong
- Brand Participation Index: 2,261,626
- Media Index: 1,485,260
- Communication Index: 1,321,460
- Community Index: 1,658,999
- February’s Brand Reputation Index: 6,727,344
Choi Min Jeong was newly included in the Korean star brand reputation analysis.
5. Son Heung Min
- Brand Participation Index: 775,352
- Media Index: 1,313,306
- Communication Index: 1,945,646
- Community Index: 2,618,938
Song Heung Min’s brand reputation index fell by 1.52 percent, from 6,553,626 in January to 6,653,241 in February.
In addition, below is the list of the top 30 most popular Korean stars from December 2021 to February 2022.
Top 100 Most Popular Korean Stars in February 2022
- Kwak Yoon Gy
- BTS
- Lim Young Woong
- Choi Min Jeong
- Son Heung Min
- BLACKPINK
- Hwang Dae Heon
- Girls’ Generation Taeyeon
- IU
- Yoo Jae Suk
- Girls’ Generation
- Lee Chan Won
- TWICE
- Kim A Lang
- Apink
- Red Velvet
- Young Tak
- EXO
- Lee Se Young
- Ryu Hyun Jin
- NCT
- SHINee
- SEVENTEEN
- 2PM Lee Jun Ho
- Kim Min Seok
- Lee Yu Bin
- Jun Hyun Moo
- Kang Daniel
- Song Hye Kyo
- Park Jang Hyuk
- BTOB
- Lee Sang Min
- Lee Jun Seo
- Lee Seung Gi
- Kim Jong Kook
- Kim Dong Wook
- Gong Yoo
- Jung Dong Won
- Jun Ji Hyun
- Song Hae
- Kim Dong Hyun
- Kang Ho Dong
- APRIL
- Sunmi
- aespa
- Hong Hyun Hee
- Oh My Girl
- 2PM
- WJSN
- Song Ga In
- MAMAMOO
- Lee Jung Jae
- BIGBANG
- Lovelyz
- MONSTA X
- ASTRO
- Kim Hye Soo
- Jang Yoon Jeong
- Yoo Ah In
- Han Hyo Joo
- Kim Yeon Koung
- Kim Jong Min
- Jang Minho
- Super Junior Kim Heechul
- Fromis_9
- Kim Jun Ho
- Song Ji Hyo
- THE BOYZ
- Cha Min Kyu
- Park Koon
- IVE
- Ji Hyun Woo
- Sung Si Kyung
- Song Mino
- Lee Dong Gook
- Jung Hyung Don
- Lee Se Hee
- Ahn Jung Hwan
- ENHYPEN
- Lee Joon
- Ji Suk Jin
- Kep1er
- Ma Dong Seok
- STAYC
- NMIXX
- Lee Do Hyun
- Park Chang Geun
- Lee Seung Yoon
- Kim Hee Jae
- Park Hyung Sik
- Park Eun Bin
- Hur Jae
- Jang Ki Yong
- Heo Sung Tae
- Seo Whi Min
- Lee Solomon
- Hong Ji Yun
- Lee Mu Jin
- BE’O
- Wi Ha Joon
Are your favorite Korean stars on the list?
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