On March 30, the Korean Business Research Institute has released the brand reputation rankings for the most popular Korean stars, including singers, trot singers, boy groups, girl groups, drama actors, movie actors, sports figures, and celebrities. Here are the top 100 Korean star brand reputation rankings in March 2022.
Top 100 Most Popular Korean Star Brand Reputation Rankings in March 2022
The Korean Business Research Institute has collected 195,725,085 big data of the Korean stars from February 28 to March 30, 2022. Compared to 217,195,817 star brand big data in February, it decreased by 9.89 percent.
South Korean football player Son Heung Min topped the No.1 spot with a brand reputation index of 8,806,324. Then BTS remained at No. 2 with a brand reputation index of 8,359,144, followed by Lim Young Woong, who also stayed at No.3 with a brand value of 6,007,831.
Coming at No.4 was IU, with a brand reputation index of 5,733,796. Then, a newly entered in the analysis, Kpop girl group (G)I-DLE, rounded out the top five, with a brand reputation index of 4,395,286.
Top 5 Most Popular Korean Stars
1. Son Heung Min
- Brand Participation Index: 1,146,622
- Media Index: 1,453,387
- Communication Index: 2,111,552
- Community Index: 4,094,764
Son Heung Min’s brand reputation index increased by 32.36 percent, from 6,653,241 in February to 8,806,324 in March.
2. BTS
- Brand Participation Index: 1,240,946
- Media Index: 2,015,595
- Communication Index: 2,126,112
- Community Index: 2,976,491
BTS’ brand reputation index increased 14.64 percent, from 7,291,761 in February to 8,359,144 in March.
3. Lim Young Woong
- Brand Participation Index: 1,546,936
- Media Index: 1,052,695
- Communication Index: 1,476,851
- Community Index: 1,931,351
Lim Young Woong’s brand reputation index decreased by 15.07 percent, from 7,073,912 in February to 6,007,831 in March.
4. IU
- Brand Participation Index: 825,220
- Media Index: 1,148,950
- Communication Index: 1,408,427
- Community Index: 2,351,200
IU’s brand reputation index increased by 23.78 percent, from 4,632,096 in February to 5,733,796 in March.
5. (G)I-DLE
- Brand participation index 343,322
- Media Index 596,381
- Communication Index 1,851,403
- Community Index 1,604,180
- Brand Reputation Index: 4,395,286
(G)I-DLE brand was newly included in the star brand reputation analysis.
Below is the list of the thirty most popular Korean stars from January to March 2022.
March Top 100 Most Popular Korean Stars
- Son Heung Min
- BTS
- Lim Young Woong
- IU
- (G)I-DLE
- Yoo Jae Suk
- Girls’ Generation
- Red Velvet
- Park Koon
- TWICE
- EXO
- Lee Chan Won
- Girls’ Generation Taeyeon
- BLACKPINK
- Son Ye Jin
- Ryu Hyun Jin
- APINK
- NCT
- Lee Jung Jae
- Kang Daniel
- SEVENTEEN
- Young Tak
- Lee Seung Gi
- BTOB
- Oh My Girl
- WJSN
- Gong Yoo
- Jay Park
- Kim Jong Kook
- Song Hye Kyo
- SHINee
- Baek Jong Won
- THE BOYZ
- MAMAMOO
- Lee Kwang Soo
- Kang Ho Dong
- Lee Sang Min
- Song Joong Ki
- ASTRO
- Song Ga In
- aespa
- Super Junior Kim Heechul
- Hong Jin Yong
- Shin Dong Yup
- MONSTA X
- Jung Dong Won
- 2PM
- Jang Yoon Jeong
- Treasure
- Ji Hyun Woo
- Kim Jong Min
- STAYC
- Lee Seung Yoon
- Brave Girls
- Highlight
- Yoo Ah In
- Lee Se Hee
- Kim Nam Gil
- Im Chang Jung
- Song Ji Hyo
- Jung Hyung Don
- IVE
- Jung Ho Yeon
- Lee Solomon
- Choi Woo Shik
- Jang Minho
- Kim Jun Ho
- Kim Seong Joo
- Seo Jang Hoon
- Sung Si Kyung
- Stray Kids
- Jung Hae In
- Kim Da Mi
- Dong Hyun Kim
- LOONA
- Jeon So Min
- Ahn Jung Hwan
- Lee Soo Geun
- fromis_9
- Hong Hyun Hee
- Cha Tae Hyun
- Lee Mu Jin
- Jo Jung Suk
- ATEEZ
- Im Si Wan
- Kim Hee Jae
- Jun Hyun Moo
- ENHYPEN
- Lee Jin Wook
- Lee Chun Soo
- Kep1er
- Hur Jae
- Ji Suk Jin
- Choi Ye Na
- Lee Sun Kyun
- Bak Chang Geun
- Lee Yoo Mi
- Tak Jae Hoon
- No Jeong Ee
- Kwon Nara
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