TOP 100 Korean Star Brand Reputation Rankings in October 2023

The Korean Business Research Institute published the latest rankings of top Korean star brand reputations on October 29. This comprehensive list includes singers, trot singers, movie stars, drama actors, idols, and sports icons. Explore the top 100 Korean star brand reputation rankings for October 2023 and get to know the current popular Korean stars.

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Here Are the Top 100 Korean Star Brand Reputation Rankings in October 2023

The Korean Business Research Institute has analyzed 236,898,846 big data points from September 29 to October 29, 2023. The primary objective was to determine the star brand rankings for the month in South Korea. To achieve this, the institute utilized the collected big data to conduct a comprehensive consumer behavior analysis.

This analysis considered factors such as consumer participation, media coverage, and community engagement to generate the brand reputation index. In October, data points increased by 4.69% growth compared to 226,277,767 in September.

Popular Korean stars in October 2023

Top 5 Korean Stars

1. Son Heung Min

Tottenham’s captain, Son Heung-min, known as the most famous Korean football player, secured the top spot with impressive performances as a sharp striker in the English Premier League.

In October, his brand reputation index reached 9,829,139, a slight decrease of 3.68% from September’s 10,204,387. However, Son’s remarkable participation index of 1,698,869, media index of 2,285,373, communication index of 2,552,317, and community index of 3,292,580 cemented his position as the most popular Korean star this month.

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A post shared by Son HeungMin(손흥민)?? (@hm_son7)

2. Lim Young Woong

Famous trot singer Lim Young-woong claimed the second spot with his impressive presence in entertainment broadcasting, earning high viewership ratings. In October, his brand reputation index slightly dropped to 8,518,029 (a 2.18% decrease from September’s 8,707,834). Lim’s impressive participation index (1,366,986), media index (2,285,013), communication index (2,225,088), and community index (2,640,942) solidified his position as one of the top Korean stars this month. This showcases his popularity and influence in the industry.

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3. BTS

BTS, the iconic Kpop boy group, secured the third spot with their continued success in individual activities. In October, the septet achieved a brand reputation index of 7,920,754, experiencing a 7.62% decrease from last September’s index of 8,574,097. Their remarkable scores include a participation index of 344,624, a media index of 2,210,193, a communication index of 2,940,216, and a community Index of 2,425,722. BTS’s consistent impact and influence make them an unstoppable force in the industry.

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4. Lee Kang In

Lee Kang In, the PSG midfielder, made an impressive debut by scoring his first goal, securing 4th place. The brand reputation index rose by 98.55% from 3,302,422 in September to 6,556,810 in October. This boost was driven by impressive scores in various factors. These are a participation index of 1,537,620, a media index of 1,557,538, a communication index of 1,187,740, and a community index of 2,273,912. This achievement showcases Lee Kang In’s talent and PSG’s growing prominence. Through this significant milestone, Lee Kang-in and PSG have solidified their position as influential forces in the world of football.

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5. BLACKPINK

Blackpink members have proven their global popularity by entering the Billboard charts as a solo artist.. Their brand reputation index rose by 7.30% from 5,886,906 to 6,316,520, highlighting their remarkable achievement. With high scores in the participation (415,521), media (1,224,740), communication (2,103,552), and community (2,572,706) indices, they have solidified their position in the music industry.