Top 100 KPop Idol Group Brand Reputation Rankings in May 2021

 On Sunday, May 23, The Korean Business Research Institute has published The Top 100 KPop Idol Group Brand Reputation Rankings for May 2021. As a result, BTS, Brave Girls, BLACKPINK, Oh My Girl, and STAYC top the May 2021 Kpop idol group brand-reputation rankings consecutively on the first to five ranks.

Top 100 KPop Idol Group Brand Reputation Rankings in May 2021

BTS, Brave Girls, BLACKPINK. Oh My Girl, and STAYC top May 2021 KPop Idol Group Brand Reputation Rankings.

 

The institute has collected 91,505,776 big data of Kpop idol group brands from April 23 to May 23, 2021. Moreover, compared to the 125,533,291 big data of Kpop idol group brands in February 2021, it decreased by 27.11 percent.

As a result of the analysis, BTS stays in first place with a brand reputation index of 12,309,892 for May. Brave Girls took second place with a brand index reputation of 4,894,908, followed by BLACKPINK in third place with a brand reputation index of 3,447,439. Next, Oh My Girl in fourth place with a brand reputation index of 3,227,369, and STAYC in fifth place with a brand reputation index of 2,819,650.

Furthermore, the results of the high-ranking keyword analysis associated with BTS are “Butter,” “Billboard,” and “ARMY.” In addition to this, the words “Breakthrough,” “Record,” and “Announce” are the highest-ranking related terms. The positivity-negativity analysis showed positive reactions of 70.36 percent.

Top 5 KPop Idol Group Brand Reputation Rankings

1. BTS (RM, Suga, Jin, J-Hope, Jimin, V, Jungkook)

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A post shared by BTS official (@bts.bighitofficial)

Brand Participation Index: 1,897,896

Media Index: 2,973,728

Communication Index: 3,876,950

Community Index: 3,561,318

In the final analysis, May’s Brand Reputation Index: 12,309,892

Compared to the Brand Reputation Index of 12,665,136 in February, it decreased 2.80 percent.

2. Brave Girls (Minyoung, Yujeong, Eunji, Yuna)

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A post shared by 브레이브걸스 (Brave Girls) (@bravegirls.official)

Brand Participation Index: 859,936

Media Index: 1,614,679

Communication Index: 1,163,478

Community Index: 1,256,815

In the final analysis, May’s Brand Reputation Index: 4,894,908

Brave Girls was newly included in the KPop idol group brand-reputation analysis.

3. BLACKPINK (Jisoo, Jennie, Rosé, Lisa)

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A post shared by BLΛƆKPIИK (@blackpinkofficial)

Brand Participation Index: 297,264

Media Index: 612,149

Communication Index 356,830

Community Index: 2,181,196

In the final analysis, May’s Brand Reputation Index: 3,447,439

Compared to the Brand Reputation Index of 9,603,520 in February, it decreased 64.10 percent.

4. Oh My Girl (Hyojung, Mimi, YooA, Seunghee, Jiho, Binnie, Arin)

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A post shared by OHMYGIRL (오마이걸) (@wm_ohmygirl)

Brand Participation Index: 519,552

Media Index: 990,531

Communication Index: 386,537

Community Index: 1,330,748

In the final analysis, May’s Brand Reputation Index: 3,227,369

Compared to the Brand Reputation Index of 2,873,514 in February, it increased 12.31 percent.

5. STAYC (Sieun, Seeun, Sumin, J, Isa, Yoon)

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A post shared by STAYC(스테이씨) (@stayc_highup)

Brand Participation Index: 472,912

Media Index: 911,053

Communication Index: 317,372

Community Index: 1,118,313

In the final analysis, May’s Brand Reputation Index: 2,819,650

StayC was newly included in the KPop idol group brand-reputation analysis.

Top 30 KPop Idol Group from January to May 2021

Kpop Idol group from number 1 – 30

1. BTS

2. Brave Girls

3. BLACKPINK

4. Oh My Girl

5. STAYC

6. Highlight

7. NCT

8. ITZY

9. SEVENTEEN

10. aespa

11. TWICE

12. EXO

13. Apink

14. BTOB

15. LABOUM

16. APRIL

17. THE BOYZ

18. Girls’ Generation

19. ASTRO

20. MAMAMOO

21. Stray Kids

22. NU’EST

23. SHINee

24. ENHYPEN

25. ATEEZ

26. Red Velvet

27. WJSN

28. HOT ISSUE

29. 2PM

30. TXT

 

Top 100 KPop Idol Group Brand Reputation Rankings

Kpop Idol group from number 31 – 100.

31. Super Junior

32. ONF

33. LOONA

34. SF9

35. MONSTA X

36. Fromis 9

37. BIGBANG

38. Infinite

39. Lovelyz

40. TREASURE

41. GOT7

42. VIXX

43. Weeekly

44. Shinhwa

45. TVXQ

46. (G)I-DLE

47. Pentagon

48. Rocket Punch

49. Golden Child

50. Ciipher

51. Winner

52. Girl’s Day

53. ONEUS

54. Dreamcatcher

55. PIXY

56. B1A4

57. Block B

58. AB6IX

59. EXID

60. Stellar

61. Mirae

62. f(x)

63. Momoland

64. F.T. Island

65. Victon

66. 2AM

67. After School

68. woo!ah!

69. Purple Kiss

70. Bling Bling

71. Teen Top

72. OnlyOneOf

73. Elris

74. Ladies’ Code

75. Sechs Kies

76. BAE173

77. CIX

78. CAMILA

79. CLC

80. Weki Meki

81. Cravity

82. Brown Eyed Girls

83. WithUs

84. JYJ

85. Cignature

86. SHAX

87. Cherry Bullet

88. P1Harmony

89. OMEGA X

90. Tri.be

91. BLITZERS

92. Verivery

93. Bestie

94. LUNARSOLAR

95. Tweety

96. PRECIOUS

97. Drippin

98. DKB

99. T1419

100. GWSN

Source: 1

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