The Korean Business Research Institute has published the latest brand reputation rankings for individual Kpop idols for this month. Based on the result, BLACKPINK Jennie, NewJeans Minji, Girls’ Generation Taeyeon, ASTRO Cha Eun Woo, and BLACKPINK Lisa dominated the top five most popular idol rankings in December 2023. See below for the complete list of the top 50 individual Kpop idol brand reputation rankings in December 2023, showcasing the most popular male and female idols.
December 2023 Top Individual Kpop Idol Brand Reputation Rankings
The Korean Business Research Institute analyzed 1,720 individuals from November 30 to December 30, 2023, in order to examine the big data of idol personal brand reputation. They extracted 59,686,378 pieces of Idol personal brand data, which marked a decrease of 28.32% from November’s 83,264,096 pieces of brand data.
The Institute analyzed recent big data to examine consumer behavior. They considered factors like participation, media, communication, and community indexes. Using these findings, they compiled the latest brand reputation rankings for individual Kpop idols of the month.
The analysis revealed that BLACKPINK Jennie, NewJeans Minji, Girls’ Generation Taeyeon, ASTRO Cha Eun Woo, and BLACKPINK Lisa dominated the ranks as the top five most popular and influential idols in December 2023. Their immense talent, captivating performances, and dedicated fan bases propelled them to the forefront of the industry.
Top 5 Individual Kpop Idols
1. BLACKPINK Jennie
In the most recent brand reputation rankings for individual Kpop idols, BLACKPINK’s Jennie secured the top spot. Jennie’s analysis results are as follows:
- Participation Index: 128,645
- Media Index: 443,819
- Communication Index: 1,747,335
- Community Index: 1,711,242
As a result, Jennie experienced a remarkable surge in her brand reputation index, with an impressive increase of 94.81%—a significant leap from 2,069,250 in November to 4,031,041.
In the keyword analysis, the Institute identified Jennie’s popular keywords as “Christmas song video,” “ODD ATELIER,” and “Apartment 404.” Meanwhile, they also highlighted “break out on her own,” “establish,” and “reveal” as the singer’s related terms in the link analysis. Additionally, the positivity-negativity study showed that Jennie received a score of 90.87% positive reactions. These statistics emphasize Jennie’s popularity and strong presence in the Kpop community.
2. New Jeans Minji
NewJeans Minji, who recently gained attention for her appearance in the latest Elle campaign, secured the second position in the brand analysis. Below are the singer’s brand analysis results:
- Participation Index: 364,278
- Media Index: 373,144
- Communication Index: 1,479,729
- Community Index: 1,645,099
As a result, Minji’s brand reputation index for December reached 3,862,250, reflecting a 12.96% decrease compared to November’s brand reputation index of 4,437,081. Despite this slight decline, Minji’s popularity continues to shine prominently in the industry.
3. Girls’ Generation Taeyeon
Girls’ Generation Taeyeon, who recently released her new mini-album “To. X,” achieved an impressive third position this month. Analysis revealed her remarkable achievements:
- Participation Index: 227,185
- Media Index: 327,162
- Communication Index: 1,299,770
- Community Index: 1,743,151
As a result, Taeyeon’s brand reputation soared in December, with an index score of 3,597,268, up 72.96% from November’s 2,079,866. This increase showcased her unwavering popularity and fan support.
4. ASTRO Cha Eun Woo
Cha Eun Woo, a member of ASTRO, recently delighted fans with a heartwarming video cover of Johnny Orlando’s “Last Christmas” featuring Yoon Sanha. He achieved the following analysis results and secured the fourth position:
- Participation Index: 495,326
- Media Index: 559,887
- Communication Index: 928,832
- Community Index: 982,661
With these impressive scores, Cha Eun Woo’s brand reputation index for December stood at a remarkable 2,966,706.
5. BLACKPINK Lisa
Lisa from BLACKPINK, who amazed fans with her performance of Britney Spears’ Christmas song, “My Only Wish,” on Christmas day, claimed the fifth position. The Institute analyzed Lisa’s brand reputation through several important indices, which revealed the following impressive results:
- Participation Index: 161,367
- Media Index: 137,821
- Communication Index: 906,911
- Community Index: 1,561,563
As a result, Lisa’s brand reputation skyrocketed to new heights in December, reaching an incredible score of 2,767,663. This impressive figure marks a jaw-dropping increase of 44.69%, leaving no doubt that Lisa’s star power and influence continue to captivate audiences worldwide.
Top 50 Individual Kpop Idols
- BLACKPINK Jennie
- NewJeans Minji
- Girls’ Generation Taeyeon
- ASTRO Cha Eun Woo
- BLACKPINK Lisa
- NewJeans Hanni
- BLACKPINK Jisoo
- BTS Jungkook
- BTSJimin
- BTS V
- Wanna One Ong Seong Wu
- NewJeans Haerin
- Wanna One Kang Daniel
- Wanna One and NU’EST Hwang Minhyun
- NewJeans Danielle
- aespa Karina
- BTS Jin
- aespa Winter
- NewJeans Hyein
- THE BOYZ Eric
- THE BOYZ Juyeon
- SHINEee Onew
- Red Velvet Joy
- THE BOYZ Sunwoo
- BTS Suga
- BTS RM
- SHINee Minho
- Red Velvet Seulgi
- BTS J-Hope
- LE SSERAFIM Kazuha
- Cignature Jee Won
- SEVENTEEN Jeonghan
- Wanna One Kim Jae Hwan
- NCT Mark
- SEVENTEEN Mingyu
- LE SSERAFIM Hong Eunchae
- TXT Yeonjun
- TXT Subin
- NCT Jaehyun
- SEVENTEEN Hoshi
- SEVENTEEN Jun
- THE BOYZ Hyunjae
- LE SSERAFIM Huh Yunjin
- SEVENTEEN Wonwoo
- IVE Liz
- BTOB Lee Changsub
- aespa Giselle
- IVE Gaeul
- aespa Ningning
- SEVENTEEN S.Coups
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Source: Brikorea
