The Korean Business Research Institute released the latest brand reputation rankings for the most popular Kpop male and female idols in February 2024. Discover the latest top 50 individual Kpop idol brand reputation rankings for February 2024, featuring most popular idols like RIIZE Wonbin, ASTRO Cha Eun Woo, and more.
February 2024 Top Individual Kpop Idol Brand Reputation Rankings
The Korean Business Research Institute analyzed the brand reputation index by extracting 64,163,706 pieces of idol personal brand data from January 22 to February 22, 2024. This analysis included measurements of consumers’ participation index, media index, communication index, and community index for idol personal brands. January’s idol personal brand data totaled 69,871,562, showing a decrease of 8.17% compared to the previous month.
Building on this analysis, the brand reputation index, created through brand big data analysis, highlights the significant impact of consumers’ online habits on brand consumption. This index measures the personal brand reputation of idols based on positive evaluations, media interest, consumer interest, and communication volume. Additionally, it encompasses monitoring and risk evaluation of idol brand reputation editors.
In February 2024, five idols were named the top performers in the industry. These idols include RIIZE’s Wonbin, ASTRO’s Cha Eun Woo, Girls’ Generation’s Taeyeon, BLACKPINK’s Jennie, and BTS’s Jimin. They are recognized for their exceptional talent, captivating performances, and loyal fan bases. These popular idols lead the industry with their music and charm, connecting deeply with fans worldwide and shaping the dynamic world of K-pop.
Below are the top 30 popular Kpop male and female idols from December 2023 to February 2024.
TOP 5
1. RIIZE Wonbin
Wonbin, a member of the rookie idol group RIIZE, who debuted in September this year, has rapidly captured fans’ hearts with his striking visuals and impressive dance and vocal talents, leading him to rank first in the individual Kpop idol brand reputation rankings for February 2024. His brand reputation index reached 2,851,254, comprising the following indices:
- Participation Index: 559,606
- Media Index: 561,987
- Communication Index: 985,339
- Community Index: 744,322
2. ASTRO Cha Eunwoo
Cha Eun Woo, who recently launched his debut solo album, maintained a solid second position. However, his brand reputation declined by 3.56% this month, falling from 2,844,700 in January to 2,743,477 in February. The breakdown of his indices is as follows:
- Participation Index: 859,792
- Media Index: 426,869
- Communication Index: 573,059
- Community Index: 883,756
3. Girls’ Generation Taeyeon
@aespa_official 💝🤍 #SMTOWN #ONE_PRODUCTION #GirlsGeneration #소녀시대 #TAEYEON #태연 #aespa #에스파 #WINTER #윈터 ♬ nhạc nền – 🍡🍡
Taeyeon from Girls’ Generation, who recently went viral for her visual chemistry with aespa’s Winter at ‘SMTOWN LIVE 2024,’ remained in the third position. However, her brand reputation index decreased by 13.52%, dropping from 2,788,011 in January to 2,411,100 this month. The breakdown of her indices is as follows:
- Participation Index: 127,141
- Media Index: 328,354
- Communication Index: 1,046,826
- Community Index: 908,779
4. BLACKPINK Jennie
This month, BLACKPINK’s Jennie, who recently appeared on the new variety show ‘Apartment 404,’ moved to the fourth position. Her brand reputation index decreased significantly by 41.86%, from 3,630,892 in January to 2,110,913 in February. The breakdown of her indices is as follows:
- Participation Index: 122,171
- Media Index: 141,739
- Communication Index: 982,755
- Community Index: 864,248
5. BTS Jimin
Jimin from BTS, who recently made a heartwarming donation to the Hometown Love Donation program, rose to the fifth position. His brand reputation index rose 14.30% from 1,723,630 last January to 1,970,100 in February. Based on the analysis, he gained the following indices:
- Participation Index: 164,416
- Media Index: 406,636
- Communication Index: 608,228
- Community Index: 790,820
TOP 50
- RIIZE Wonbin
- ASTRO Cha Eun Woo
- Girls’ Generation Taeyeon
- BLACKPINK Jennie
- BTS Jimin
- RIIZE Anton
- Super Junior Kyuhyun
- BLACKPINK Rosé
- RIIZE Eunseok
- RIIZE Sungchan
- SEVENTEEN Jun
- IVE Jang Won Young
- Wanna One Kang Daniel
- NewJeans Hanni
- BTS Jungkook
- BLACKPINK Jisoo
- Oh My Girl Mimi
- NewJeans Minji
- Girls’ Generation YoonA
- RIIZE Sohee
- NewJeans Haerin
- BTS V
- Wanna One Park Ji Hoon
- aespa Karina
- THE BOYZ Juyeon
- Red Velvet Joy
- Apink Jeong Eun Ji
- THE BOYZ Eric
- Highlight Lee Gikwang
- BTS Jin
- Oh My Girl YooA
- NewJeans Danielle
- (G)I-dle Miyeon
- Super Junior Heechul
- SHINee Key
- aespa Winter
- Oh My Girl Arin
- Red Velvet Wendy
- Red Velvet Yeri
- TWICE Sana
- TWICE Jihyo
- BLACKPINK Lisa
- TWICE Nayeon
- Oh My Girl Hyojeong
- THE BOYZ Sunwoo
- NewJeans Hyein
- SEVENTEEN Jeonghan
- SEVENTEEN Mingyu
- RIIZE Shotaro
- LE SSERAFIM Kim Chaewon
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Source: Brikorea
