TOP 50 Individual Kpop Idol Brand Reputation Rankings in March 2024

On March 27, the Korean Business Research Institute unveiled the highly anticipated brand reputation rankings for popular idols. These rankings, which include individual male and female idols such as ASTRO’s Cha Eunwoo, Girls’ Generation’s Taeyeon, and BLACKPINK’s Jennie, are critical indicators of an idol’s popularity and influence. Let’s delve into the top 50 individual Kpop idol brand reputation rankings for March 2024, highlighting this month’s most popular male and female idols.

March 2024 Top Individual Kpop Idol Brand Reputation Rankings

The Korean Business Research Institute, renowned for its meticulous approach, conducted a comprehensive big data analysis from February 26 to March 26, 2024. During this period, they extracted a staggering 60,865,506 data points from 1,720 individual idol brands. The study assessed brand reputation indices by evaluating consumer participation and analyzing media coverage, communication, and community interest in individual idol branding. Furthermore, compared with the idol individual brand big data totaling 64,163,706 pieces in February, there was a decrease of 5.14%.

In the March 2024 individual idol brand reputation rankings, ASTRO’s Cha Eunwoo claimed the top spot, proving his immense popularity and influence. Subsequently, Girls’ Generation Taeyeon secured second place, showcasing her enduring appeal. BLACKPINK Jennie held third place, a reflection of her strong fan base. Wanna One Park Ji Hoon rose to fourth place, demonstrating his rising star status. Finally, LE SSERAFIM Kazuha rounded out the top five rankings this month, marking her debut with a strong start.

Explore the top 30 most popular Kpop female and male idols in January, February, and March 2024 below.

TOP 5

1. ASTRO Cha Eun Woo

Cha Eun Woo from ASTRO ranked first in this month’s individual Kpop idol brand reputation rankings. The idol actor, currently on a global fan-con tour, achieved a brand value of 5,041,728, marking an impressive increase of 83.77% from his February brand value of 2,743,477 with the following key indices:

• Participation Index: 980,094
• Media Index: 974,160
• Communication Index: 1,566,673
• Community Index: 1,520,801

Moreover, his keyword analysis identified “handsome, overpower, and revengeful” as the top keywords. In the link analysis, his top associated terms included “Wonderful World, fan-con tour, and The Return of Superman.” Additionally, a detailed analysis of positivity and negativity revealed an overwhelmingly positive sentiment. With an 85.19% positive reaction rate, these results highlight Cha Eun Woo’s broad appeal and reception in the entertainment industry.

2. Girls’ Generation Taeyeon

Taeyeon rose to the second place on the list. The singer, who conquered the charts with her latest track, “To. X,” gained a brand value of 3,181,969, marking a 31.97% increase from her brand value of 2,411,100 in February with the following key indices:

• Participation Index: 227,969
• Media Index: 329,444
• Communication Index: 1,241,337
• Community Index: 1,383,218

3. BLACKPINK Jennie

Jennie, who recently collaborated with Matt Champion with “Slow Motion,” rose to third place. The female idol achieved a brand value of 3,045,047 this month. Compared to her brand value of 2,110,913 last February, it rose 44.25%. ​ The analysis also revealed the following key indices:

• Participation index 225,593
• Media Index 346,772
• Communication Index 1,289,398
• Community Index 1,183,284

4. Wanna One Park Ji Hoon

Idol actor Park Ji Hoon, who successfully portrayed the prince with dual personalities in “Love Song for Illusion,” surged to fourth place this month. The male idol attained a brand value of 1,686,758 this month, marking a significant increase of 46.39% from 1,152,197 in February with the following key indices:

• Participation index 260,728
• Media Index 356,119
• Communication Index 504,631
• Community Index 565,280

5. LE SSERAFIM Kazuha

Kazuha from LE SSERAFIM debuted in the individual K-pop idol brand reputation rankings this month and clinched the fifth spot. The female idol achieved a brand value of 1,631,370 this month, supported by the following key indices:

• Participation index 178,389
• Media Index 320,349
• Communication index 478,860
• Community Index: 653,772

TOP 50

1. ASTRO Cha Eun Woo
2. Girls’ Generation Taeyeon
3. BLACKPINK Jennie
4. Wanna One Park Ji Hoon
5. LE SSERAFIM Kazuha
6. RIIZE Wonbin
7. SEVENTEEN Jeonghan
8. Wanna One Hwang Minhyun
9. THE BOYZ Eric
10. RIIZE Sohee
11. BLACKPINK Jisoo
12. RIIZE Eunseok
13. LE SSERAFIM Huh Yun Jin
14. NewJeans Hanni
15. TWICE Mina
16. Super Junior Kyuhyun
17. BTS Jimin
18. SEVENTEEN Seungkwan
19. Red Velvet Wendy
20. Wanna One Kang Daniel
21. NewJeans Minji
22. RIIZE Anton
23. Oh My Girl YooA
24. Highlight Lee Gikwang
25. SEVENTEEN S.Coups
26. Red Velvet Joy
27. BLACKPINK Lisa
28. LE SSERAFIM Kim Chaewon
29. NewJeans Haerin
30. IVE Gaeul
31. (G)I-DLE Soyeon
32. Red Velvet Irene
33. TWICE Sana
34. RIIZE Sungchan
35. Girls’ Generation Yuri
36. BTS V
37. aespa Winter
38. RIIZE Shotaro
39. Oh My Girl Mimi
40. IVE Jang Won Young
41. BTS Jungkook
42. SEVENTEEN Jun
43. TWICE Nayeon
44. (G)I-DLE Miyeon
45. NewJeans Danielle
46. (G)I-DLE Yuqi
47. TWICE Dahyun
48. MAMAMOO Hwasa
49. Red Velvet Yeri
50. THE BOYZ Hyunjae

Is your favorite Kpop idol on this month’s list of the most popular male and female idols? Feel free to share in the comments below, and stay tuned for upcoming individual Kpop idol brand reputation rankings!

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Source: Brikorea.