On August 15, the Korean Business Research Institute has published the most popular Korean advertisement models for this month. The advertisement models consist of Kpop idols, actors, actresses, singers, entertainers, sports figures, and more. As a result, BTS ranked first, followed by IU in second place and Lim Young Woong in third place. Here are the top 50 Korean advertisement model brand reputation rankings in August 2022.
BTS Tops the Korean Advertisement Model Brand Reputation Rankings in August 2022
The Korean Business Research Institute has analyzed 30,945,362 advertisement model brand big data from July 15, 2022, to August 15, 2022. However, compared to the advertisement model brand big data of 29,197,319 in June, it increased by 5.99 percent.
BTS took the No.1 spot this month with a brand reputation index of 2,498,060. In the keyword analysis, the group’s top ranking phrases included “Samsung Galaxy,” “Lotte Xylitol,” and “Coway.”
Meanwhile, the group’s top-ranking related terms contained “promote,” “focus,” and “model.” In addition, in positive/negative analysis, the group scored 90.81 percent positive reactions.
Top 5 Most Popular Korean Advertisement Models
1. BTS
- Brand Participation Index: 281,768
- Media Index: 596,092
- Communication Index: 785,712
- Community Index: 834,488
- BTS’ brand reputation index increased by 7.61 percent, from 2,321,403 in June to 2,498,060 in August.
2. IU
- Brand Participation Index: 254,228
- Media Index: 579,514
- Communication Index: 518,876
- Community Index: 561,155
- IU’s brand reputation index decreased by 45.58 percent, from 3,516,545 in June to 1,913,772 in August.
3. Lim Young Woong
- Brand Participation Index: 522,495
- Media Index: 258,596
- Communication Index: 295,332
- Community Index: 269,699
- Lim Young Woong’s brand reputation index decreased by 17.62 percent from 1,633,980 in June to 1,346,122 in August.
4. Yoo Jae Suk
- Brand Participation Index: 208,338
- Media Index: 269,246
- Communication Index: 310,536
- Community Index: 504,343
- Yoo Jae Suk’s brand reputation index increased by 82.14 percent from 709,589 in June to 1,292,463 in August.
5. Son Heung Min
- Brand Participation Index: 250,200
- Media Index: 267,026
- Communication Index: 396,359
- Community Index: 328,659
- Son Heung Min’s Brand Reputation Index decreased by 62.05 percent from 3,273,492 in June to 1,242,244 in August.
Top 50 Korean Advertisement Models
- BTS
- IU
- Lim Young Woong
- Yoo Jae Suk
- Son Heung Min
- Gong Yoo
- Son Suk Ku
- BLACKPINK
- Kim Yuna
- Kim Jong Kook
- Lee Chan Won
- Kang Daniel
- ASTRO’s Cha Eun Woo
- SEVENTEEN
- Lee Jung Jae
- Girls’ Generation
- Jung Woo Sung
- IVE
- aespa
- Lee Sang Min
- Hong Hyun Hee
- Kim Tae Ri
- Oh My Girl
- TWICE
- Lee Byung Hun
- Lee Hyori
- Girls’ Generation’s YoonA
- Jung So Min
- Park Seo Joon
- PSY
- Son Ye Jin
- Seo Hyun Jin
- Girls’ Generation Taeyeon
- Lee Seung Gi
- Park Koon
- Hyun Bin
- Oh Eun Young
- Ma Dong Seok
- Jun Ji Hyun (Gianna Jun)
- Park Bo Gum
- Paik Jong Won
- Kim Go Eun
- Red Velvet
- Kim Hye Soo
- Dong Hyun Kim
- Kim Jong Min
- Park Na Rae
- Jang Yoon Jeong
- Kim Yeon Koung
- Jung Hae In
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Source: Brikorea
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